Paid search might not be the best fit for low average order values. There’s ways you can try and keep your cost per clicks low but they will either lower your conversion rates further or not scale. Answer from SpecialistTurbulent on reddit.com
Google Support
support.google.com › google-ads › answer › 14074
Average cost-per-click (Avg. CPC): Definition - Google Ads Help
The average amount that you've been charged for a click on your ad. Average cost-per-click (avg. CPC) is calculated by dividing the total cost of your clicks by the total number of clicks. Your av
Google Support
support.google.com › google-ads › answer › 116495
Cost-per-click (CPC): Definition - Google Ads Help
CPC bid and someone clicks your ad, that click won't cost you more than the maximum CPC bid amount that you set. You'll choose between manual bidding (you choose your bid amounts) and automatic bidding (let Google set bids to try to get the most clicks within your budget). CPC pricing is sometimes known as pay-per-click (PPC).
Videos
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How To MASSIVELY Reduce Google Ads Cost Per Click - YouTube
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How To Reduce Cost Per Click On Google Ads For Good! - YouTube
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High CPC Keywords on Google Ads: $700+ Cost Per Click! - YouTube
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How Much Do Google Ads Cost? - YouTube
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Estimate Your Google Ads CPC Before You Launch Your Campaign - YouTube
Reddit
reddit.com › r/ppc › how much does a google ppc campaign costs?
r/PPC on Reddit: how much does a google PPC campaign costs?
June 25, 2024 -
Hey!
I am looking forward to create and run a google ads campaign for my logo design business however I am a little confuse that how much a lead would cost me on average, I have talked to people some say that a click on ad would cost around $250 - $300 and some say a lead would cost around $250 - $300.
I need some details and a clear verdict on this. Kindle somebody clear this up for me.
Top answer 1 of 4
3
You pay per click. Could anything from $0.20 to $10 or more. Depends how competitive the keyword is. You'll need many clicks to get a sale. Have a good website, price and proposition and the average cost per sale might be good. Or unsustainably high if any of these fall short compared to what your rivals offer. Consider hiring a professional for this work. Real easy to blow your budget trying to learn on the go. Search for "scam" in this sub to see all the posts from other business owners who DIYed, screwed up and needed to vent
2 of 4
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You'll never know without testing. No one can answer how much it will cost.
Google
business.google.com › us › google-ads › campaign-budget
Google Ads Cost Tool: Take Control of Your Ad Budget - Google Ads
This sets the overall spending limit for your entire campaign. Your bid is the maximum amount you’re willing to pay for a specific action, such as a click on your ad (cost-per-click or CPC).
Reddit
reddit.com › r/ppc › noob question - if the average cost per click on google is $1-$2 and a great conversion rate is 5% how do you make any money?
r/PPC on Reddit: Noob question - if the average cost per click on Google is $1-$2 and a great conversion rate is 5% how do you make any money?
March 27, 2024 -
I hope I'm doing the math wrong, but I'm going to start a marketing campaign for a film I produced. It can be rented for $5 and bought for $10.
Let's say the cost per click is $1 and we get a good conversion rate of 5%, isn't it impossible to generate any money?
Let's say I spend $1000 per month and so we get 1000 clicks and 5% (50 people) rent/buy it (we'll say half rent and half buy), that's only bringing in $375?? Does this mean you need to charge at least $20 for a product in order to break even with a good conversion rate?
Top answer 1 of 24
53
Paid search might not be the best fit for low average order values. There’s ways you can try and keep your cost per clicks low but they will either lower your conversion rates further or not scale.
2 of 24
20
Well your example leads to a CPA of $40, so in that case… by selling something that nets more than $40
WordStream
wordstream.com › home › blog › how much does google ads cost in 2025?
How Much Does Google Ads Cost in 2025? | WordStream
October 24, 2025 - In this guide, we’re going to ... cost for your business and how to set a realistic budget. ... The average cost per click in Google Ads in 2025 is $5.26....
AgencyAnalytics
agencyanalytics.com › blog › google-ads-cost
How Much Does Google Ads Cost in 2025? - AgencyAnalytics
October 2, 2025 - Here are some key Google Ads benchmarks across all industries from our worldwide database, sourced from campaigns primarily based in the US, Canada, UK, Australia, and New Zealand. ... The Average Cost Per Click (CPC) Is $1.63.
Scorpion
scorpion.co › articles › expert-tips › marketing › how-much-do-google-ads-cost-a-quick-pricing-guid
How Much Do Google Ads Cost? A Quick Pricing Guide! | Scorpion
... Highly competitive keywords—like those in law, finance, or insurance—can reach $100+ per click. If you're working as a personal injury lawyer, you may be paying $500+ per click.
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Terra
terrahq.com › blog › how-much-do-google-ads-cost-to-run
How Much Does Google Ads Cost? [Updated for 2024] | Terra
Google Ads can be expensive, but the cost varies dramatically depending on multiple factors. On average, businesses spend anywhere from $1 to $2 per click in Google Ads on the Search Network.
Business of Apps
businessofapps.com › research › cpc rates
Cost Per Click (CPC) Rates (2025) - Business of Apps
January 21, 2025 - Taking an overview look at all these advertising platforms, we see that LinkedIn Ads features the most expensive CPC rate – $5.58 per click, followed by Google Search Ads with $2.69 per click, Amazon Ads – $0.91 per click and Twitter Ads ...
Google
business.google.com › en-all › google-ads › campaign-budget
Google Advertising Cost Tool for Budgeting & ROI - Google Ads
CPC bidding means you pay for each click on your ads. In CPC campaigns, you set a maximum cost-per-click bid (or “max.
WASK
wask.co › home › free tools › google ads costs › cpc (cost per click)
Average CPC (Cost per click) Tool for Google Ads - Wask
It allows advertisers to control costs by only paying when their ad successfully generates user engagement. Cost Per Click for Google is calculated by dividing the total cost of the ad campaign by the number of clicks it receives.
Focus Digital
focus-digital.co › home › average google ads cost per click by industry | 2025 report
Average Google Ads Cost per Click by Industry | 2025 Report - Focus Digital
2 weeks ago - The table below shows the latest median cost per click for US Google Ads campaigns across major industry verticals, based on 2025 benchmark data from our proprietary research study.
Fit Small Business
fitsmallbusiness.com › google-ads-cost
How Much It Costs to Advertise on Google
July 10, 2024 - How much does it cost to advertise on Google? In 2024, the average cost is $4.66 per click. However, this varies depending on the keywords your ad is targeting, your industry, and your overall ad campaign budget, among other factors.
WebFX
webfx.com › home › blog › ppc › how much does google ads cost in 2025?
How Much Do Google Ads Cost in 2025? What Our Data Shows
November 20, 2025 - Despite rising CPCs, 54% of businesses ... strategies despite higher costs. Let’s start here: The average cost per click (CPC) on Google Ads in 2025 is $4.51 based on our analysis of over 10,000 real, commercial-intent ...
LYFE Marketing
lyfemarketing.com › home › how much does google ads cost in 2025?
How Much Does Google Ads Cost in 2025? - LYFE Marketing
October 21, 2025 - Google Ads costs anywhere from $100-$10,000 per month with the majority of businesses paying $0.11-$4.52 per click (CPC) and $0.51-$1.00 per 1,000 impressions (CPM) on average.
Google Support
support.google.com › google-ads › thread › 33361908 › is-10-per-click-normal-price-to-pay-for-google-ads-i-knew-they-would-be-high-but-that-seems-a-bit
Is $10 per click normal price to pay for Google ads? I knew they would be high but that seems a bit - Google Ads Community
Start advertising · Campaigns · Explore features · Optimize performance · Account & billing · Fix issues · Google Partners · Community · Google Ads · Privacy Policy · Terms of Service · Submit feedback · Send feedback on... This help content & information ·
Americaneagle
americaneagle.com › insights › blog › post › how-much-does-it-cost-to-advertise-on-google-ads-in-2025
How Much Does Google Ads Cost in 2025? | Average CPC, Budget Tips & Pricing Guide | Americaneagle.com
July 8, 2025 - Every business has its distinct spending patterns, making typical business spend obsolete. The average cost-per-click (CPC) in Google Ads varies from $0.01 to $10, depending on industry, with overall monthly spend ranging from $100 to $10,000+.
DesignRush
designrush.com › agency › paid-media-pay-per-click › google-adwords › trends › google-ads-costs
How Much Do Google Ads Cost: Trends & Winning Tactics
June 9, 2025 - Marketers targeting these sectors must be prepared for increased costs due to the valuable nature of the leads. Google assigns a Quality Score to ads based on their relevance to the user's search query, the quality of the landing page, and the expected click-through rate (CTR). A higher Quality Score can lead to lower CPCs and better ad placements. If your ad has a Quality Score of 8, you could pay up to 50% less per click than a competing ad with a Quality Score of 5.
Ninjapromo
ninjapromo.io › blog › google advertising pricing: how much does google ads cost in 2026?
Google Advertising Pricing: How Much Does Google Ads Cost in 2026?
October 24, 2024 - When someone searches for a keyword related to your product or service, Google Ads uses an auction system to decide which ads to show. Typically, you are charged when someone clicks on your ad, which makes it a cost-effective and measurable investment. However, additional bidding strategies allow you to be charged based on certain actions, such as per lead or acquisition.