These are generated by a DSA. Often Google will take the page's title tag (if it fits the query) and just put that in the headline, but it's not guaranteed. There's also some leeway with Dynamic Keyword Insertion, which can go above the limit of 30 characters. I've seen headlines go to 34 or 35 characters, but the ads in the screenshot are definitely from a DSA. Answer from Deleted User on reddit.com
Syrup
syrupmarketing.com › home › blog › what you need to know about google ads’ new character limit
What You Need to Know About Google Ads' New Character Limit - Syrup
October 23, 2019 - Google Ads' new character limit allows for a third headline, a second description, & up to 90 characters for each description. Here's what you need to know.
Google Support
support.google.com › google-ads › answer › 1704389
About text ads - Google Ads Help
Your text ad consists of three headlines where you can enter up to 30 characters each to promote your product or service.
How can you override the Google headline character limit?
These are generated by a DSA. Often Google will take the page's title tag (if it fits the query) and just put that in the headline, but it's not guaranteed. There's also some leeway with Dynamic Keyword Insertion, which can go above the limit of 30 characters. I've seen headlines go to 34 or 35 characters, but the ads in the screenshot are definitely from a DSA. More on reddit.com
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January 25, 2023This person's ad headline is way beyond the 30 character limit...how?!
The answer is its a Dynamic Search Ad (DSA). DSA will take the whole or parts of the organic listings title and shove it into the ad copy. It doesnt add Title1 and Title2 like a regular search ad, and therefor spans the entire length of both Titles. Heres the organic listing. As you see the DSA has moved part of the organic title (the site name) to the end, but kept the rest intact. https://www.google.com/search?q=answering%20service%20site:answerfirst.com More on reddit.com
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March 19, 2017Google Search Ads Headlines / Description Length - Use All Characters?
Its recommended to use a blend of longer descriptions and shorter ones. More on reddit.com
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October 20, 2021Why some of the ads have more than 30 characters in the headline
DSA campaigns
More on reddit.com 9
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Google
business.google.com › ca-en › resources › articles › write-online-ads
How to write successful online text ads—Google Ads
October 27, 2024 - This should always be the most relevant page of your site, in terms of what the user searched for. Each of these parts has length limits measured by character count. Please note that character counts include spaces: Headline 1: 30 characters ·
Fraud Blocker™
fraudblocker.com › home › articles › google ads character limits: how to maximize your ads
Google Ads Character Limits: How To Maximize Your Ads
July 12, 2025 - Display ads can be more flexible, but text overlays and call-to-actions still have character limits. Here are the basic constraints: Headline: Up to 5 different headlines, each with a maximum of 30 characters. Long Headline: Up to 90 characters.
Getquickerleads
getquickerleads.com › post › google-ads-character-limit
Google Ads Character Limit: What You Need to Know.
January 24, 2024 - When creating ads on Google Ads, one of the most important factors to consider is the character limit. The character limit refers to the maximum number of characters that can be used in different sections of an ad, including headlines, descriptions, and display URLs.
Raka
rakacreative.com › blog › digital-advertising › ad-character-limits-an-always-up-to-date-guide
Ad Character Limits: An Always-Up-to-Date Guide from Raka
September 12, 2024 - Ad Text: 125 characters (note that text over 90 characters has been known to be truncated on mobile devices) Headline: 27 characters Link Description: 27 characters · Primary text: 125 characters Headline: 40 characters Maximum number of hashtags: ...
Google Support
support.google.com › google-ads › answer › 9050310
Manage your responsive display ads - Google Ads Help
Use the description to provide additional detail to articulate your value proposition. You can upload up to 5 different headlines, of 30 characters each for your responsive display ads. To ensure maximum performance, make sure your different headlines each say something unique.
Practical Ecommerce
practicalecommerce.com › home › google ads expands headlines, descriptions, characters
Google Ads Expands Headlines, Descriptions, Characters - Practical Ecommerce
April 8, 2022 - Headlines are up to 30 characters each, but you need a minimum of five characters to create the ad unit, and you can create up to 15 headlines different headlines for one ad! Descriptions use the updated 90-character limit.
Google Groups
groups.google.com › g › adwords-api › c › nOzEoniuD7k
If Japanese or Chinese characters are used in the headlines of ad_group_ad, the actual editable length will be greatly reduced.
November 28, 2024 - As per provided information, I understand that you copy a string with a length of 30 into headlines while creating ads but it exceeds the length limit of headlines. If you create ads using different languages, please be aware that the character limit may vary.
Reddit
reddit.com › r/ppc › how can you override the google headline character limit?
r/PPC on Reddit: How can you override the Google headline character limit?
January 25, 2023 -
I'm seeing more and more ads with full, long headlines well over the 30-character limit. See here for an example.
Any idea how they do this?
*Edit: Question answered. Thanks for the help guys.
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These are generated by a DSA. Often Google will take the page's title tag (if it fits the query) and just put that in the headline, but it's not guaranteed. There's also some leeway with Dynamic Keyword Insertion, which can go above the limit of 30 characters. I've seen headlines go to 34 or 35 characters, but the ads in the screenshot are definitely from a DSA.
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Nuelink
nuelink.com › tools › google-character-counter
Nuelink - Google Character Counter
The recommended length for Google Ads Headlines is 30 characters.
Google Support
support.google.com › google-ads › answer › 7056544
About expanded text ads - Google Ads Help
Responsive ads can show as several ... are the character limits for expanded text ads fields? The headline fields for expanded text ads support up to 30 characters each....
Funnel
funnel.io › blog › google-ads-headlines
Optimize Google Ads headlines with these 11 expert tips
May 28, 2025 - Google Ads allows for up to 30 characters per headline in most cases, offering an opportunity to convey your message with both precision and impact. Strive for descriptiveness within this limit, ensuring your ads elucidate what users can anticipate ...
AirOps
airops.com › blog › how-many-headlines-and-descriptions-are-allowed-in-google-ads
How Many Headlines and Descriptions Are Allowed in Google Ads?
February 5, 2025 - Advertisers can submit up to 15 headlines and four descriptions for RSAs, allowing Google’s machine learning to mix and match elements to create the most effective ad variations.
Blueskymkt
blueskymkt.com › blog › 1185 › google-ad-creative-specs-and-best-practices-101
Google Ad Creative Specs and Best Practices 101 | Blue Sky Marketing
August 30, 2021 - Last updated: August 30, 2021 This article will cover ad specs, best practices, and screenshots of the most used types of Google Ads Creatives. By the end of this article, you’ll have a high-...
Click Return
clickreturn.co.uk › home › understand the character limit on google text ads
Google Text Ads - The Character Limit | Click Return
February 25, 2019 - Headline 3 – Optional and shown less frequently but useful for additional information. Description 1 – A short paragraph to elaborate on your offering. Description 2 – An optional second description for more details. Display URL – The website link displayed in the ad. Ad Extensions – Additional information such as callouts, sitelinks, and more. Each component of a Google Text Ad has strict character limits...
PPC Ad Editor
ppcadeditor.com › home › digital marketing industry articles › the ultimate google ads character limit guide (updated for 2023)
The Ultimate Google Ads Character Limit Guide (Updated for 2023) - Ad Mockups for Client Approvals Made Easy | PPC Ad Editor
March 27, 2024 - A typical search ad has three headlines of up to 30 characters each, two descriptions of up to 90 characters, and the display URL, which includes two optional “Path” fields of up to 15 characters each.
Somar
somar.co.nz › somar blog | digital agency | wellington nz › an introduction to google ads character limits
An Introduction to Google Ads Character Limits
The character limit for dynamic search ads pertains to descriptions, allowing up to 90 characters. Headlines are generated dynamically, varying in length, but descriptions must be concise and relevant.
Google Support
support.google.com › google-ads › answer › 13676244
Google Ads specs: ad formats, sizes, and best practices - Google Ads Help
Each character in double-width languages like Korean, Japanese, or Chinese counts as 2 towards the limit instead of one. If Final URL expansion is on, Google may replace your Final URL with a more relevant landing page based on the user’s search query, and generate a dynamic headline, description, and additional ...
Search Engine Hubbub
searchenginehubbub.com › blog › google › google ads › google text ads get bigger | character limits & description lines expand
Google Text Ads Get Bigger | Character Limits & Description Lines Expand
March 1, 2023 - The character limit for Google Text Ads are currently 30 for Headlines (of which you have the option to use 3), 90 for Description Lines (of which you have 2), and 15 for your Ad Path (of which you can use 2).