May 20, 2025 - The average click-through rate in Google Ads in 2023 is 6.11%. You’ll find the industries with the lowest click-through rates to be Attorneys and Legal Services at 4.76%, Home and Home Improvement at 4.80%, and Business Services at 5.11%.

2023 Google Ads Industry Benchmarks · 3 · Introduction · With 89% of buying journeys beginning with a search engine · and PPC averaging a 200% ROI, it’s no wonder that so many · businesses use Google Ads to generate leads and sales. The competition and ever-evolving nature of this platform ...

May 27, 2025 - Across all industries, the median value of Google Ads impressions for May 2023 was 39.76K.

In 2023, the average click-through rate for Google ads is 6.11 per cent. As per studies, the industries having the lowest click-through rates are the Legal service and Attorney industries followed by the Home Products and Improvement industry and Business Services.

March 2, 2024 - Display advertising sometimes fail to capture the "in-market" aspect of the buying/purchase intent of the potential audience. Whereas Search appears to be more real-time, and need-appropriate medium. More replies · Animated Word Cloud using Tableau [OC] - Data is Top Google Searches 2000 - 2020 by Year

April 18, 2025 - The average click-through rate for Google Ads in 2023 was 6.11%. This benchmark acts as a reference point for advertisers to determine the performance of their advertisements in relation to the competition.

September 29, 2025 - ... Click-through rate improved for most industries. 70% of industries saw an increase in CTR year over year, some significantly, with an overall average increase of 5% since 2023.

January 23, 2025 - Recent research from Wordstream, ... at new 2023 search marketing benchmark data from Google Ads. This includes the average conversion rate, cost per lead (CPL), click-through rate (CTR), and cost per click (CPC) in comparison to 2022 across ...

Google and 15-20% to Microsoft.

June 13, 2025 - That’s exactly why I put together this collection of 27 Google Ads benchmarks. It will help you get a better idea of what good (and bad) looks like for all the key Google Ads metrics. One caveat before you jump in: an average might give you direction, but the correct number for you depends greatly on your industry and business.

October 8, 2024 - See the latest 2023 data report of Google Ads industry benchmarks, along with exclusive insider insights from Mega Digital. Download the new ebook now!

May 19, 2023 - CPC increased for 14 industries, decreased for 8 industries, and stayed the same in Apparel, Fashion, and Jewelry. ... Home and Home Improvement: $6.55. ... The average CPC in 2022 was $4.01.

January 16, 2024 - The average CTR for Google Ads across all industries in 2023 is 6.11%.

November 21, 2023 - CPL increased YoY for all industries except two – Automotive Sales and Beauty and Personal Care. This indicates that for others – including the shed industry, the cost of acquiring a lead through search ads increased.

June 23, 2023 - For non-branded activity, 3.59% occurred in AMER, 3.89% in EMEA, and 1.92% in APAC. For branded activity, 18.04% occurred in AMER, 8.26% in EMEA, and 15.11% in APAC. Campaigns targeting a combination of regions had an average of 4.05% non-branded ...

September 10, 2025 - The following are the relevant google ads benchmark metrics used to measure Google Ads performance: • Cost per Click (CPC): This metric shows the average costs of a click across many industries. It is essential to understand your CPC as it can give you a better idea of how expensive/cheap each keyword is in your industry.

July 4, 2025 - Access key Google Ads benchmarks, including cost per conversion, CTR, and conversion rates, tailored by industry. Learn to interpret these metrics to optimize campaigns, refine strategies, and position your agency as a trusted expert.

The average MQL:SQL conversion ... In the 2023 Revenue Benchmarks report, we found out that Google had an average MQL:SQL conversion rate of 21.7% and in the 2024 Q1 Benchmark Report, this rate increased to 25.79...

September 18, 2023 - Before diving deeper, it's vital to understand certain key terms related to Google Ads and digital marketing: • Benchmarks, in this context, are industry-specific averages that give an idea of the 'norm' for various metrics associated with Google Ads.

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