May 20, 2025 - The average click-through rate in Google Ads in 2023 is 6.11%. You’ll find the industries with the lowest click-through rates to be Attorneys and Legal Services at 4.76%, Home and Home Improvement at 4.80%, and Business Services at 5.11%.

2023 Google Ads Industry Benchmarks · 3 · Introduction · With 89% of buying journeys beginning with a search engine · and PPC averaging a 200% ROI, it’s no wonder that so many · businesses use Google Ads to generate leads and sales. The competition and ever-evolving nature of this platform ...

May 27, 2025 - Across all industries, the median value of Google Ads impressions for May 2023 was 39.76K.

In 2023, the average click-through rate for Google ads is 6.11 per cent. As per studies, the industries having the lowest click-through rates are the Legal service and Attorney industries followed by the Home Products and Improvement industry and Business Services.

March 4, 2024 - Display advertising sometimes fail to capture the "in-market" aspect of the buying/purchase intent of the potential audience. Whereas Search appears to be more real-time, and need-appropriate medium. More replies · Animated Word Cloud using Tableau [OC] - Data is Top Google Searches 2000 - 2020 by Year

April 18, 2025 - The average click-through rate for Google Ads in 2023 was 6.11%. This benchmark acts as a reference point for advertisers to determine the performance of their advertisements in relation to the competition.

September 29, 2025 - ... Click-through rate improved for most industries. 70% of industries saw an increase in CTR year over year, some significantly, with an overall average increase of 5% since 2023.

January 23, 2025 - Recent research from Wordstream, ... at new 2023 search marketing benchmark data from Google Ads. This includes the average conversion rate, cost per lead (CPL), click-through rate (CTR), and cost per click (CPC) in comparison to 2022 across ...

Google and 15-20% to Microsoft.

June 13, 2025 - That’s exactly why I put together this collection of 27 Google Ads benchmarks. It will help you get a better idea of what good (and bad) looks like for all the key Google Ads metrics. One caveat before you jump in: an average might give you direction, but the correct number for you depends greatly on your industry and business.

October 8, 2024 - See the latest 2023 data report of Google Ads industry benchmarks, along with exclusive insider insights from Mega Digital. Download the new ebook now!

November 21, 2023 - CPL increased YoY for all industries except two – Automotive Sales and Beauty and Personal Care. This indicates that for others – including the shed industry, the cost of acquiring a lead through search ads increased.

May 19, 2023 - CPC increased for 14 industries, decreased for 8 industries, and stayed the same in Apparel, Fashion, and Jewelry. ... Home and Home Improvement: $6.55. ... The average CPC in 2022 was $4.01.

January 16, 2024 - The average CTR for Google Ads across all industries in 2023 is 6.11%.

June 23, 2023 - For non-branded activity, 3.59% occurred in AMER, 3.89% in EMEA, and 1.92% in APAC. For branded activity, 18.04% occurred in AMER, 8.26% in EMEA, and 15.11% in APAC. Campaigns targeting a combination of regions had an average of 4.05% non-branded ...

July 1, 2025 - Across all industries, the median Google Ads CTR for September 2023 was 4.84%.

September 10, 2025 - The following are the relevant google ads benchmark metrics used to measure Google Ads performance: • Cost per Click (CPC): This metric shows the average costs of a click across many industries. It is essential to understand your CPC as it can give you a better idea of how expensive/cheap each keyword is in your industry.

The average MQL:SQL conversion ... In the 2023 Revenue Benchmarks report, we found out that Google had an average MQL:SQL conversion rate of 21.7% and in the 2024 Q1 Benchmark Report, this rate increased to 25.79...

September 18, 2023 - Before diving deeper, it's vital to understand certain key terms related to Google Ads and digital marketing: • Benchmarks, in this context, are industry-specific averages that give an idea of the 'norm' for various metrics associated with Google Ads.

January 10, 2022 - 280K subscribers in the SEO community. Search engine optimisation and all its wider facets. Your community for SEO news, tips and case studies.