You can upload up to 5 different headlines, of 30 characters each for your responsive display ads. To ensure maximum performance, make sure your different headlines each say something unique. Be informative, and spell out your value proposition clearly. ... In your long headline, you have 90 ...

May 28, 2025 - This approach not only enhances your ad's relevance but also appeals to customers actively searching for your offerings. However, be wary of overusing keywords in your headline to avoid a spammy impression that could repel users. Consider incorporating long-tail keywords, which are longer, more specific phrases.

March 27, 2024 - The Google Ads character length requirements differ for each ad format. For instance, for responsive display ads, the short headline can be up to 30 characters, the long headline can be up to 90 characters, and the description can be up to 90 characters. For Google Search Ads, the character ...

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November 14, 2023 - You Google: “[keyword] + [location]”. The formula is the same meat-and-potatoes approach we just witnessed but with a twist. No need to overcomplicate things. Now we can slice and dice this same formula a few different ways, with a combination of the (1) location, (2) keyword, and (3) value prop (in the extended headline). Bonus points to this Rodeo Dr. ad for leveraging social proof in the ad text under the headline. Here’s another example in a wildly different industry.

October 27, 2024 - Let’s say that one of your keywords is “home interior design.” By making your headline “Home Interior Design,” you show that what your business offers is an exact match with the interests of a Google user who just searched that term, ...

I checked that the class GoalOptimizedShoppingAd does not have the option of adding the short headline, long headline, Image, Description.

Your text ad consists of three headlines where you can enter up to 30 characters each to promote your product or service.

If you have text that should appear in every ad (such as a legal disclaimer), then you must include that information in either Headline 1, Headline 2, or Description 1 fields. Will automated longer ad headlines work with expanded text ads?

December 1, 2023 - I’m not advocating for stealing ideas outright, but a little competitive intelligence could give you the edge you’re looking for. For even more tips and ideas, head to our impressive collection of 88 headline examples (they’re total click magnets). Find out how much & how to fix it with the Free Google Ads Grader.

August 31, 2018 - The company has started a test of responsive text ads this spring and in September, the Google will release its responsive text ads in Search Network for a larger number of accounts in English, French, German and Spanish. The current standard text ads, formerly ETAs – Expanded Text Ads, have fully evolved in July 2016. These ads came with two headlines with 30 characters and an expansion of ad description.

March 25, 2025 - Sometimes this automation can be good and improve your click-through rate (CTR). But, care needs to be taken in order to make sure your Google Ads maintain the message you want to share with your target audience. One of the newest changes I’ve noticed is the automated longer headline 1 (H1).

November 20, 2024 - Google is either seeing a significant increase in clicks for ads in the top 3 positions with these new longer ad formats, or, depending on your conspiracy theory views, this is another step towards disguising their pay per click to look more like organic listings:) You can see from this screen capture, that the normal extended ad headlines do not contain the display domain URL. Google AdWords Extended Text Ad Headlines with Display URL Domain Names (click to enlarge) This example also shows a normal display URL headline along with these new combination text ad headlines.

March 3, 2022 - But at the same time, you will also find a new type of ad – a type of ad that you haven’t been recommended to write for a long time: If you had asked me a year ago, then I would have abruptly told you that the ads from UnderArmour, Asics, and Road Runner Sports were no good. I would have said that they were the work of some “modern” ad agency with no sense of how Google AdWords is supposed to be managed. However, you’re asking me today I will give you a different answer. I have tested these headlines for some time now, both in low volume accounts, our White Shark Media® account, and high volume client accounts.

September 29, 2021 - Adventure Media is a PPC/Adwords management company, which is a Google Premium partner for Google Ads. The company boasts the number of clients they’ve served so far right in the ad headline. Here is an example of the ad when searched for with the keyword “best PPC agency NYC”:

September 16, 2025 - Next up on our list of Google ad examples is Injury Lawyers 4 U. Having been in the industry for a long time, Injury Lawyers 4 U are a very well known brand in the UK. Not only have they ran multiple TV ads to increase exposure, but they now run Google ads. The main headline of their ad starts ...

April 3, 2025 - So, experiment with different ad ... like “Beat the Heat: AC Sale!” against a longer one like “Stay Cool This Summer with Our Affordable AC Units.”...

August 24, 2022 - In the Google ad example below, I searched “baker brothers” (an HVAC company) and you’ll notice the second ad down whose headline reads “Don’t Hire Those Guys, Really – We Can Beat Their Prices.” Indeed, this ad copy is actually most effective when the ad is not the #1 result.

February 20, 2024 - Crafting compelling ad headlines that grab attention and drive conversions is an art. With just a few words, you need to communicate the core benefit of your offer, create curiosity, and motivate users to click. In this post, I'll provide 75 headline examples from real-world ads that have proven to convert.