Hello everyone!I'm running e-commerce for my brand using Shopify. Now I've started Google Ads ad campaigns, but I can't count the conversions correctly. What I want to do is to get the conversions right and send the products to the Merchant Center in the most accurate way. Has anyone had problems with this in Shopify before? If so, with which app did you solve it?
Let me tell you about the apps I use:

1. First of all, I was using the Google & Youtube app, but here I could only send products to the Merchant Center, this app was not enough for my products.

2. Then I installed an app called Google Ads Tracking and GTM, which helped me connect Google Tag Manager and Google Ads for conversions, but it didn't pull conversions correctly. There must have been a glitch.

3. Finally, I installed an app called Simprosys Google Shopping Feed.
   Let's talk in the comments!

Hello everyone,

I'm in the process of connecting my Shopify store with Google Ads and Analytics to ensure effective tracking of my advertising campaigns, especially tracking purchases. From my research, I've gathered that installing the Google and YouTube Channel app for Shopify should allow a direct connection with Google Ads and Analytics, theoretically enabling purchase tracking without additional configurations.

Here are my specific questions:

1. Integration Requirements: Do I really only need the Google and YouTube Channel app for Shopify to activate purchase tracking, or are there hidden settings or additional steps I need to be aware of? Specifically, I'm wondering if I need to configure the Google Tag Manager or any other tools.

2. Verification of Tracking: How can I make sure that the tracking is working correctly before I actually start running ad campaigns? Is there a way to test the tracking of purchases in real-time to ensure that all data is correctly transmitted to Google Ads and Analytics?

3. Best Practices: Does anyone have experience with this integration and can share best practices or tips, particularly regarding verifying tracking data or avoiding common pitfalls?

I want to make sure I'm doing everything correctly before investing money into ad campaigns and would greatly appreciate advice or guidance from the community.

Thank you in advance!

I have a new store specialized in personalized gifts. I am looking for traffic and conversions. I plan to place ads on Google or Facebook. Does anyone know which platform is more effective and what the daily budget should be?

Hey everyone,
I recently started running Google Ads for my Shopify store. The website itself has been around for a while, but I just launched ads (Search, Remarketing, and Shopping campaigns).

I’m wondering what’s the best approach when it comes to setting up conversion goals. Right now, my main focus is on purchases, but since the store is still new to ads, I don’t have much conversion data yet.

Should I keep my conversion goal strictly as purchases, or would it be smarter in the beginning to also include micro-conversions like page views, add to cart, initiate checkout, etc. to help the campaigns learn faster?

Has anyone here had experience with new Shopify stores and Google Ads in this stage? Any advice would be super appreciated 🙏

Hi everyone,

I run a handmade product business and launched my Shopify store in May 2025. I’m currently running Google Ads (Search + Shopping) with a daily budget of £12 (£4 search campaign and £8 shopping campaign) and I recently started Pinterest ads at £5/day too. My average order value is around £35 including shipping.

So far, I’ve made 14 sales through Shopify, but my ad spend is now well over £400. Most of my traffic and conversions seem to be coming from Shopping ads, but I’m still running at a loss and questioning whether it’s worth continuing. My ROAS is low and I haven’t broken even.

I’m using “Maximise Clicks” bidding with just one ad group in Search (covering several keyword themes), and my Shopping feed is optimised with strong titles and descriptions. I also have email marketing, abandoned cart flows, a welcome discount, and live chat running.

At what point would you pause the ads and regroup? Or should I give it more time so Google can optimise?

Would really appreciate advice from anyone who’s been through this early stage. Thanks so much 🙏

Hi, I am running an recommendations brand. We are currently managing our website with Magento and migrating to Shopify next week.

What are the things that I need to keep in mind to make the transition smooth in addition to the ones that I mentioned below.

Can someone please share how to do steps?

Shopping campaign? (Product feed) Google Merchant Center? Conversion (Purchase andROAS)

Thanks

Set up a store about two weeks ago and having trouble connecting Google Ads to Shopify. Every Youtube video and tutorial I can find shows you how to add tracking tags via theme(.)liquid and additional scripts in the checkout section. However, it appears Shopify has deprecated this feature and is now instructing people to track conversions by installing the 3rd party Google and Youtube app. I have this installed but according to Google ads they still are unable to track conversions. Any advice or tutorials anyone can share?

I run a Google Ad campaign for a Shopify site.

Sometime in beginning of Sept., there appeared to some changes in Google Ad dashboard, Ad setup and conversions (Purchase) setup. I have been taking help of Google Ad supports teams to fix this but couldn't be sure if that has worked.

Recently, during one such session, Google confirmed Shopify has introduced and app, Google & Youtube App, and that is only supported way now to track purchase conversions. Not only that, one has to link the site (products) with Google Merchant Center as well, as it is no necessary to link purchase conversion to Google Ad dashboard. I don't want to use or link GMC due to some limitations.

Plus, may be just to encourage me, Google said that this is a common issue now being faced by Shopify and Google Ad users.

Your thoughts and advise would be appreciated.

I was thinking about starting using Google Ads, budget arround 1k a month. Do you send them straight to the product page? Or do you create custom landing pages? I sell many products so I'm curious what you guys are doing for best results.

I’ve set up, or attempted to, using Google tag manager (GTM) for Google ads from shopify sales.

Is this a shopify challenge in that they don’t allow GTM to work in the checkout?

What is the workaround? Using GA4 instead? What are the pros/cons?

I've been running my store for 3+ years. Neither myself or anyone I work with have touched the CSS or tracking codes for a good while. Everything has been fine.

Around 2 weeks ago we found that Google Performance Max and Google Ad campaigns were getting no conversions, (started on May 27th) but is spending the same. Sales were still coming in as usual on Shopify.

All the tracking is still in place within the CSS. The ONLY thing I can find which seems odd if the message under Settings>Checkout>Order Status Page Additional Scripts which is showing as 'Depreciated' with this message:

Additional scripts is deprecated. Replace your additional scripts with pixels in customer events and with app blocks in the editor.

We used to have our check-out tracking additional scripts here, but appear to have been made redundant by Shopify. Is this the issue? Or does anyone have any advice on how to resolve?

We're re-launching a 1-page Shopify store for our health supplement and need a 2nd pair of eyes on ideal Google Ads conversion tracking.

• Stack/Setup:

• Shopify with 'Google & YouTube app'

• Google Merchant Center (GMC)

• GA4

• Google Ads

• ^{Klvayio (audience management})

• ^{SKIO (subscription management})

• Context:

• E-commerce health supplement startup

• Goal: Purchases at sustainable CPA

• Previous agency: Poor performance & shit setup (CPA ~3x retail price on both Google & Meta)

• Limited budget: £20K (~$25K USD) /month across Google+Meta

• Low organic CR (~0.5% visit to purchase)

• Rate-limiting-step: Huge drop-off from initial checkout to purchase (meaning, we can capture a fair amt of ini.checkouts; not so many purchases)

Google Ads Campaign Structure:

1. Generic Search (Phrase): Max conv. vol | Initiate Checkout

2. Brand Search (Exact): Max conv. vol | Purchase

3. Standard Shopping: Max conv. vol | Initiate Checkout

4. Remarketing: Max conv. vol | Purchase (targeting checkout abandons)

Plan:
Optimize for max initiate checkout volume initially, except for Remarketing & Brand (max purchase volume). Switch to max purchase volume optimization across board, once we have >30 purchases within 30 days.

Questions:

1. Are our conversion goals set up correctly?

2. How should we handle primary vs secondary goals?

3. Should we use both the 'Google Shopping App' and GA4 events?

4. If not both, is there an advantage to bid on GA4 events over Google Shopping App events? (we'd want as rich data as possible; but would prioritise accurate google-ads 'preferred' focussed tracking)

5. BONUS: Does our strategy make sense, or would you approach it differently?

6. BONUS: Any feedback on our GA4 setup?

Additional Info:

• Planning to test Performance Max vs Standard Shopping/Search after 1-2 months

• Please stay humble: We're Open to professional help, but trying to learn ourselves

• I've personally got deep experienced in app marketing and every other channel incl. programmatic, but fairly new to specifically Google Ads for e-commerce

Any advice or feedback is greatly appreciated!

I have been running Google ads , I have observed two patterns that leads which come through enquiry and abandoned, we convert those leads directly on a phone call or whatsapp and then

1. create their order on Shopify. When we create orders on Shopify of those leads , google ads performance decreases somehow , it doesn't perform that well like whereas

2. We don't create order on Shopify of converted leads , put data in Google sheet . When we do so google performs great, we keep getting orders from Google ads directly and from backend converting leads tooo.

Can any one help with this , how can I fix it so that my sales won't effect . Any other valuable advice too ?

I've seen this done in a variety of ways but want to see how others have gone about installing a Google Ads pixel on a shopify store? Thanks!

I've been running my own eCommerce brands for a while as well as client stores (mostly Google Ads), and I figured out a few common factors that led to our success with it every time. I'm going to do my best to detail them here but let me know if you have questions.

1. Measure Your Conversion Metrics with Google Analytics 

To successfully track your Google Ad Campaign performance, you need to be able to accurately measure your analytics. If your Google Ads and Google Analytics accounts are not linked, there may be a discrepancy between your results. Once your Ads account is linked to your analytics, you will be able to:

• Improve Google Ads remarketing tactics and performance of dynamic remarketing.

• Import metrics like page view, bounce rate, session, average engagement time, etc.

• See all your store performance data in your Ads reports.

• Import your transactions reporting and goals from your analytics account.

2. Run Experiments to Test Which Ads Work Best 

Consistently testing and tweaking your Google ads’ performance is crucial to the success of your marketing campaigns. Running experiments on your Ads Campaigns allows you to change things like Headlines, Descriptions, Paths, Ad Rotation, Bid Modifiers, and Scheduling. 
You can copy and paste your current Google Ads campaigns into the campaign experiment tester. Here, you can alter any of the above metrics and test what works best for your ads. This allows you to try out new tactics without affecting the performance of your best campaigns. It also provides you with an opportunity to improve on your underperforming ad campaigns. 
You might want to create a new campaign just to test a different strategy, but this means you risk running cannibalistic campaigns that compete with each other and do not produce the desired results. 
In our experience running experiments for our clients, running a manual CPC with enhanced CPC checked campaign and experimenting an identical one with TROAS works best. Over time, these campaigns begin to understand the functions of the algorithm and when to win the actual auction that works in the backend.

3. Organize your Google Ads Campaigns with Labels 

Using labels will you save time when running tests, checking ad performance, and optimizing your ads accordingly.
Ads labels enable eCommerce marketers to quickly assess the performance of custom categories across their entire account. By creating and using Google Ads labels, you will be able to better organize your campaigns, groups, ads, and keywords. 
As an example, let’s say you run an online shoe store that sells to both men and women. You could make a Location label for your Ad campaign. This will allow you to easily compare how well your shoes are selling in certain countries, E.g. UK – Shoe Sales, US – Shoe Sales, and Generic Shoe Sales. 
You can also categorize your products by profit margins or selling price in case you wish to have multiple shopping or search campaigns running per label. This lets you personalize your Google Ads campaigns a bit more to achieve the desired ROAS.

4. Outline a Detailed Google Ads Budget

To figure out how much you want to spend on your Google Ads Campaigns, you need to set clear goals to achieve. Ask yourself questions like how many new customers do I want to reach per month? How much am I willing to pay to acquire a customer? What is my Customer Lifetime Value? Can I handle a large influx of new customers to my E-Commerce store? What are the avg CPC, break even ROAS, and actual profitability ROAS I want to achieve?
Once you have answered these questions, you will be able to clearly step out your Google Ads Campaign Budget. You now need to decide on your Monthly Budget and your Daily Minimum spend on Ads. 
And trust us when we say this is an important step in the overall success of your Google Shopping or Search campaigns. Choose the wrong budget and you risk not showing your ads enough or winning enough auctions. Choose a budget that’s too high in the start and you risk having your shopping or search campaigns win unnecessary auctions, leading to a loss in profitability.
Your Google Ads budget will depend on Three Factors:

1. The cost per link click of your target keywords – CPC is a constantly changing metric so you need to prepare for fluctuations in your budget. 

2. The Average Lifetime Value of Your Customers – it’s important to know exactly what the total value is in order to allocate the right amount of budget.

3. Your E-Commerce Store’s Conversion Rate – the ads you run with Google are only the icing on top of a cake. Match it with a highly converting website.

5. Improve Conversion Rates by Scheduling Times and Dates to Show Ads

Scheduling specific times to run your Google Ads campaigns is one of the easiest yet overlooked aspects on the platform. This simple tip will not only improve conversion rates but will also help you minimize unnecessary Ad spend. Google’s Ad Scheduling tool allows you to set specific times and dates when you want to have your ads shown. 
If you sell seasonal items in your store, this will be a crucial step to maximizing your Google Ads performance. Let’s say you sell Thick Winter Coats in your store; you may want to pause these ads in the Summer and resume them in the cooler months when conversion rates are higher. 
Once you have been running ad campaigns for a while, you can dive deeper into your customer’s behavior and see what day of the week or time of the day they are most likely to purchase one of your products. Your goal with Google Ads Scheduling is to mainly show ads during these times. 

6. Add Negative Keywords to All of Your Ad Campaigns

To maximize the performance and minimize unnecessary spending, you need to implement a negative keyword strategy into your ad campaign. 
A Negative Keyword strategy is a great way to ensure the traffic coming to your site is targeted. You can specify any keywords or irrelevant search queries that you want to exclude your ads from being displayed on. This will help improve your Click Through Rate, minimize Ad Spending, and eliminate non-relevant clicks.
However, over at Yoru Marketing, we believe that negative keywords should only be optimized once or twice per week. Over optimization is never a good thing with Google Ads campaigns.

7. Remove Broad Match From Your Search Ad Campaigns

Broad Match is where Google will include your ads on any misspelled search terms, related searches, or variations to your chosen keywords. By selecting broad match, you will not bring in highly targeted traffic and you are likely to waste money on irrelevant clicks. 
When setting up a Google Ads Campaign, you should instead use Exact Match or Phrase Match. This will reduce unnecessary spending and ensure you bring in more refined traffic. 

8. Opposite of what Everyone Else is Doing

A major mistake that you can make when setting up your E-Commerce Store’s Ad Campaigns is to use the first image that’s available or which you find.
This is one EASY way to end up blending into the crowd and have no differentiating factor of your own. Once you blend into the crowd with shopping ads, it’s game over. Your impressions might start to drop or if they stay the same due to your bids, the overall cost per purchase (cpp) will end up going through the roof.
This is especially true if you are unable to compete with your competitors selling the same exact thing or something similar for less. So keep things simple and follow the mantra:
“Do the opposite of what everyone else is doing.”
If majority of your competitors are using white background images for their shopping ads, use a lifestyle image showcasing the product in real life. On the other hand, if everyone or majority of competitors are using lifestyle images, use a white background image.

9. Optimize Your Google Ads Campaigns for Different Devices

A major determining factor in your ad’s performance is the devices that your clicks are coming from. You want to check how your ads are currently performing on each device and then optimize your marketing strategies around these. 
Look at the cost per link click, cost per purchase, and overall ROAS as these are some of the most important indicators. Obviously, your main priority should be getting to profitability so pay attention to the ROAS. Lower device bids individually by 1% to 5% as necessary.
If the majority of your purchases are coming from desktop devices and most of your mobile searches aren’t resulting in sales, then you may want to focus more of your budget on desktop ads or test new mobile strategies to improve conversions and click-through rates. 

So I've been running facebook ads for close to 5 months now, and I've pretty much been burning through money. I've spent close to 5k and only made about 1/3 of that amount. At this point, it's not financially sustainable for me to continue running them. I've tested a few creative concepts, but nothing seems to be sticking. I'm tired of making ad creatives, and I want to pivot my marketing strategy.

I know that there are a lot of search volume on Google for my product because I've checked the Keyword planner, but I'm a little terrified of losing more money with Google Shopping. I would assume that my CAC would be lower on Google since I'd be targeting bottom of funnel customers, but I could be wrong? I've ran ads for service based businesses using Search and PMAX but barely ever touched Shopping. As someone who has a pretty small marketing budget does it even make sense for me to pivot to Google?

Another approach would be to start working with nano influencers. I would gift them my product in exchange of tagged reels or posts on instagram. I believe this will help with brand awareness and brand credibility but can I expect to get a few sales if I focus mainly on reels? I've started reaching out to a few who agreed on this kind of partnership.

So far, this journey has been so costly, and although I am determined to making it work I do get discouraged. Would love to have any advice or insights.

Hi guys,

Im tired, honestly tired.

Shopify, Google Ads, Ga4, GTM.

How the hell do I make it all work as a symphony. So many different videos, so many approaches, yet they are all lacking one one tool or the other.

All I want is to be able to track Purchases, emails, calls and form submits to Google Ads and also to GA4.

I know I can import GA4 purchases to my Google Ads account, but some say the tracking is bad. Videos show either only with Google Ads, or only with GA4.

And then there are ways of integrating a code in the shopify so that the dynamic value in Google Ads is accurate… anyways, im lost. I need help big time. Im tired of watching videos at x2 speed and trying to find the damn answer.

Here is my attempt to make it work:

• Install GA4 onto Shopify with the App “Google and Youtube” to have all ecom events recorded in GA4.

• Have a GTM installed on Shopify liquid code

• Have custom events to feed GA4 as well as Google Ads conversions such as : -Email -Calls -Form submit

• Do not have GA4 installed in the GTM because data will be recorded twice.

• My logic here is that since GTM and GA4 is plugged in Shopify Liquid Code, they feed to each other and the custom events (calls, emails…) will still be triggered.

I tested it with a client and it works but idk how perfect this set up is, which explains why im pitching the idea and seeing what you guys do.

• Also not have purchase events installed in GTM to not have purchases recorded twice

Again, I tested this set up with a client and it seems to be working, GTM custom events (calls, emails…) are fired in the Debug View of GTM.

And I don’t know which way is best to record purchases in Google Ads:

• This way: https://www.youtube.com/watch?v=4RewnwC7a4Y

• Or by just importing GA4 purchase conversion values

Hey all, I'm currently setting up my Google Shopping Ads Campaign for my Shopify ecommerce website.

I have about 100 products listed in my Shopify store ("Products" section). I'm using the Google & YouTube app to automatically port over the products into my Google Merchant Center.

Questions:
(1) If I wanted to edit the title, etc, is it better to edit it in the Shopify product page (and it will sync to Google Merchant Center) or in Google Merchant Center? --> considering that each variant is individually listed on Google Merchant Center

(2) What are other general best practices you found that improved your Google Shopping Ads performance (e.g. using a long landing page with benefits stated vs a shorter one, title, description)?

Thanks for your help!

Hello everyone,

I would greatly appreciate any advice on resolving the following issue. For the past three months, from October to December, I've been managing sales campaigns for an e-commerce website that specializes in event food. These campaigns are run on Google Ads Search and Meta.

However, when I conduct attribution checks at the end of each month to determine which campaign each sale originated from (averaging between 30 to 50 sales monthly) for the purpose of compiling the monthly report, I encounter the following challenges:

Both Meta and Google claim attribution for the same sales. Initially, this accounted for around 10% of sales or slightly more during the first two months. To attribute these sales properly, I had to use my own judgment, which wasn't ideal as it lacked a data-driven basis. Unfortunately, I haven't found an alternative approach. In December, this overlap surged to 30% - 40%, making it increasingly difficult to individually analyze each case for proper attribution.

Shopify indicates that some initial customer sessions resulting in purchases originated from either Google Ads or Meta Ads, as indicated by the UTM parameters set in each campaign. However, when cross-referencing this information with the platforms, neither Google Ads nor Meta attributes the sale to themselves. While this discrepancy occurs infrequently, I'm unsure how to address it.

On occasion, both platforms attribute sales that I can't reconcile with the information available on the backend in Shopify. There are instances where no sales match those values or sometimes not on the specified day.

For context, here's my process for matching data:

Initially, I export all monthly orders to an Excel file.

Then, I add a new column specifying the origin of the first session leading to the purchase, based on Shopify's data.

Next, I refer to my Google Ads report using columns such as "Conversions (by conv. time)" and "All conv. value (by conv. time)" to align with Shopify's data.

Similarly, I utilize the report from Meta, filtering by "Day" to correlate sales data with Shopify.

I'm open to any advice or suggestions you may have regarding this matter. Thank you for your time and insights.