For integrating Shopify with Google Ads and Analytics effectively, the Google and YouTube Channel app for Shopify indeed facilitates a direct connection. However, ensure you've correctly configured all aspects: Check Installation: Confirm the Google and YouTube Channel app is properly installed and linked to your Google Ads and Analytics accounts. Configure Google Analytics: In your Shopify admin, ensure Google Analytics is correctly set up, including enabling eCommerce tracking for more detailed reporting. Verify Google Ads Link: Make sure your Google Ads account is linked to your Google Analytics account for seamless data sharing. Test Tracking: Use tools like Google Tag Assistant or the real-time reports in Google Analytics to verify tracking is operational. Simulate a test transaction if possible. Use UTM Parameters: For deeper insights and to track the effectiveness of specific campaigns, ads, or mediums, utilize UTM parameters in your URLs. Monitor Performance: Regularly check the Conversions section in Google Ads and the eCommerce section in Google Analytics to ensure data consistency. While the app simplifies integration, actively monitoring and occasionally reviewing the setup is crucial for catching any discrepancies early. Additionally, consider leveraging the Google Tag Manager if you're implementing advanced tracking setups or integrating other marketing tools for a centralized management solution. Always test before launching campaigns to avoid data tracking issues. Answer from Launchpresso on reddit.com
Shopify Community
community.shopify.com › data and analytics
Conversion tracking Google ads
September 12, 2025 - Hi there, With our webshops we run ads on Google, META etc. To make sure all the right tracking is being done, I connected the Google & Youtube app on the stores. Everything works fine except the Google Ads tracking. T…
Shopify
shopify.com › blog › google-ads-conversion-tracking
How To Set Up and Use Google Ads Conversion Tracking (2026) - Shopify
Google Ads conversion tracking is a free tool that Google Ads customers can use in tandem with their campaigns to see what people do after they click on an ad.
Integrating Shopify with Google Ads and Analytics for Conversion Tracking: Do I Need to Configure Anything Else?
For integrating Shopify with Google Ads and Analytics effectively, the Google and YouTube Channel app for Shopify indeed facilitates a direct connection. However, ensure you've correctly configured all aspects: Check Installation: Confirm the Google and YouTube Channel app is properly installed and linked to your Google Ads and Analytics accounts. Configure Google Analytics: In your Shopify admin, ensure Google Analytics is correctly set up, including enabling eCommerce tracking for more detailed reporting. Verify Google Ads Link: Make sure your Google Ads account is linked to your Google Analytics account for seamless data sharing. Test Tracking: Use tools like Google Tag Assistant or the real-time reports in Google Analytics to verify tracking is operational. Simulate a test transaction if possible. Use UTM Parameters: For deeper insights and to track the effectiveness of specific campaigns, ads, or mediums, utilize UTM parameters in your URLs. Monitor Performance: Regularly check the Conversions section in Google Ads and the eCommerce section in Google Analytics to ensure data consistency. While the app simplifies integration, actively monitoring and occasionally reviewing the setup is crucial for catching any discrepancies early. Additionally, consider leveraging the Google Tag Manager if you're implementing advanced tracking setups or integrating other marketing tools for a centralized management solution. Always test before launching campaigns to avoid data tracking issues. More on reddit.com
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March 7, 2024Shopify + Google Ads Conversion Tracking
I’d like to know if anyone here has been able to install a google tag into their embedded environment within their app, to properly track ad conversions with google ads/google analytics. Or is there another way to solve this? More on community.shopify.dev
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March 14, 2025How to set up a static thank you page on Shopify for Google ads conversion tracking?
Hi we are trying to setup on google ads, and one of the requirements is a static thank you page URL to track conversions. However the thank you page URL from shopify seems to be unique on each checkout - how do we sort this? thanks More on community.shopify.com
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January 22, 2023Google Ads Conversion Tracking
Hi, I’ve created a conversion action on Google Ads: And according to the instruction, I have to add the code to the . Now if I add the ‘Add to Cart’ tracking code to theme.liquid, it triggers as soon as someone visits the website. It doesn’t wait for the user to add something to cart. More on community.shopify.com
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Analytics Mania
analyticsmania.com › post › how-to-install-google-analytics-4-on-shopify
How to install Google Analytics 4 on Shopify (4 methods) - Analytics Mania
2 weeks ago - There are multiple ways to install the Google & YouTube Channel App. The first way is to go to Online Store > Preferences and scroll down until you see Google Analytics. You will see the yellow banner with “Manage pixel here”. Click on it.
Trackbee
trackbee.io
TrackBee | Ad Tracking for Shopify
... TrackBee works in the background, ... tool. ... TrackBee is the tracking solution built for Shopify brands and marketing agencies running paid ads on Meta, Google, TikTok, or Pinterest, and using Klaviyo for email....
Reddit
reddit.com › r/ppc › integrating shopify with google ads and analytics for conversion tracking: do i need to configure anything else?
r/PPC on Reddit: Integrating Shopify with Google Ads and Analytics for Conversion Tracking: Do I Need to Configure Anything Else?
March 7, 2024 -
Hello everyone,
I'm in the process of connecting my Shopify store with Google Ads and Analytics to ensure effective tracking of my advertising campaigns, especially tracking purchases. From my research, I've gathered that installing the Google and YouTube Channel app for Shopify should allow a direct connection with Google Ads and Analytics, theoretically enabling purchase tracking without additional configurations.
Here are my specific questions:
Integration Requirements: Do I really only need the Google and YouTube Channel app for Shopify to activate purchase tracking, or are there hidden settings or additional steps I need to be aware of? Specifically, I'm wondering if I need to configure the Google Tag Manager or any other tools.
Verification of Tracking: How can I make sure that the tracking is working correctly before I actually start running ad campaigns? Is there a way to test the tracking of purchases in real-time to ensure that all data is correctly transmitted to Google Ads and Analytics?
Best Practices: Does anyone have experience with this integration and can share best practices or tips, particularly regarding verifying tracking data or avoiding common pitfalls?
I want to make sure I'm doing everything correctly before investing money into ad campaigns and would greatly appreciate advice or guidance from the community.
Thank you in advance!
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For integrating Shopify with Google Ads and Analytics effectively, the Google and YouTube Channel app for Shopify indeed facilitates a direct connection. However, ensure you've correctly configured all aspects: Check Installation: Confirm the Google and YouTube Channel app is properly installed and linked to your Google Ads and Analytics accounts. Configure Google Analytics: In your Shopify admin, ensure Google Analytics is correctly set up, including enabling eCommerce tracking for more detailed reporting. Verify Google Ads Link: Make sure your Google Ads account is linked to your Google Analytics account for seamless data sharing. Test Tracking: Use tools like Google Tag Assistant or the real-time reports in Google Analytics to verify tracking is operational. Simulate a test transaction if possible. Use UTM Parameters: For deeper insights and to track the effectiveness of specific campaigns, ads, or mediums, utilize UTM parameters in your URLs. Monitor Performance: Regularly check the Conversions section in Google Ads and the eCommerce section in Google Analytics to ensure data consistency. While the app simplifies integration, actively monitoring and occasionally reviewing the setup is crucial for catching any discrepancies early. Additionally, consider leveraging the Google Tag Manager if you're implementing advanced tracking setups or integrating other marketing tools for a centralized management solution. Always test before launching campaigns to avoid data tracking issues.
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Google Support
support.google.com › google-ads › answer › 13494537
Set up conversion tracking with the Google & YouTube app on Shopify - Google Ads Help
This information shows you things like which of your ads or free listings generates the most sales on your online store. This article explains how to set up conversion tracking with the Google & YouTube app on Shopify. If you’ve already set up your measurement with Shopify, you need to install ...
Grow My Ads
growmyads.com › google-shopping › the-ultimate-guide-to-google-ads-conversion-tracking-for-shopify-stores
Mastering Shopify Google Ads Conversion Tracking
A required part of this site couldn’t load. This may be due to a browser extension, network issues, or browser settings. Please check your connection, disable any ad blockers, or try using a different browser.
Shopify
apps.shopify.com › adwords-conversion-pixel
Nabu for Google Ads Pixel - Conversion Tracking Pixel App for Google Ads by AdNabu | Shopify App Store
Accurately track Google Ads conversions via 1-click install of enhanced conversion pixel. Support for Agency/MCC accounts with no manual code changes.
Shopify Community
community.shopify.com › start a business
How to set up a static thank you page on Shopify for Google ads conversion tracking?
January 22, 2023 - Hi we are trying to setup on google ads, and one of the requirements is a static thank you page URL to track conversions. However the thank you page URL from shopify seems to be unique on each checkout - how do we sort t…
Shopify Help Center
help.shopify.com › en › manual › online-sales-channels › google
Shopify Help Center | Google & YouTube
Link Shopify to Google Ads · Learn about conversion tracking settings · Google & YouTube channel requirements · Get set up with the Google & YouTube sales channel · Shopping on Google · Google Performance Max campaigns · YouTube Shopping ·
HulkApps
hulkapps.com › home › shopify hub › maximizing e-commerce success: integrating google ads with your shopify store
Maximizing E-Commerce Success: Integrating Google Ads with Your Shopify Store
February 16, 2024 - Install the Google tag and event snippet within Shopify to measure ad-driven customer activity. Utilize dynamic values for conversion tracking to account for varying purchase amounts.
Stape
stape.io › blog › shopify › server-side google ads conversion tracking in shopify - stape
Server-side Google Ads conversion tracking in Shopify - Stape
October 24, 2023 - Set up server-side Google Ads conversion tracking for your Shopify store with Stape's Conversion Tracking app, improving accuracy and overcoming cookie restrictions.
InfoTrust
infotrust.com › home › blog › shopify + google analytics: the complete guide to deploying a scalable data foundation
Shopify + Google Analytics: The Complete Guide to Deploying a Scalable Data Foundation - InfoTrust
May 23, 2025 - With accurate Google Analytics data flowing from your Shopify store, you can start leveraging this new data collection to accelerate your organizations’ growth through insights. Analyze traffic sources to see where your top customers are coming from. Understand customer behavior on your site, including popular products and conversion paths. Use ecommerce reports to track sales performance, average order value, and product revenue. Integrate Google Ads, CM360, DV360, and SA360 with Google Analytics to improve campaign optimization and bidding strategies, potentially leveraging Google AI solutions like Smart Bidding and Performance Max.
Shopify Community
community.shopify.com › start a business
Conversion Tracking Issue – No Data in Google Ads or Shopify Marketing Attribution
April 16, 2025 - Hi everyone, I’m having an issue with conversion tracking and attribution on my Shopify store. I’ve set up everything according to the guidelines, and when I check using the Shopify Pixel Helper and other debugging tools, all events seem to be firing correctly. However, I’m not seeing any conversion data reflected in the Google Ads ...
Wetracked
wetracked.io
wetracked.io | The #1 Ad Tracking Software for Shopify & WooCommerce
wetracked.io quietly powers your sales tracking, linking each sale to its originating ad with 100% accuracy, and pushing this data to your ad manager. ... Connect your Shopify or WooCommerce store in under 2 minutes — easy as that. ... Add your ad pixel IDs from Meta, Facebook, Instagram, TikTok, Snapchat, Pinterest, X (Twitter), and Google Ads.
Creative Nexus
creativenexus.in › home › google tracking › complete guide: how to add google ads conversion tracking on shopify store in 2025
Google Ads Conversion Tracking on Shopify - (Easy Methods)
January 23, 2025 - Create a Conversion Action in Google Ads: Log in to your Google Ads account. Go to the Conversions section under the Tools menu and click + New Conversion Action. Select Website as the type of conversion you want to track, and then enter your ...
Analyzify
analyzify.com › home › guidebooks
An Ultimate Guide to Shopify - Google Ads Integration - Analyzify
Here's an ultimate guide to let you have an accurate Google Ads integration on your Shopify store.