May 20, 2025 - Cost per lead (CPL) increased YoY for all industries but two (Automotive Sales and Beauty and Personal Care). This means that 91% of industries saw an increase in how much it costs them to acquire a lead through search ads. This trend is mirrored in our 2022 data, but our latest updates for 2023 show that these increases YoY have slowed.

August 9, 2024 - There are a few Google Ads trends to keep track of in 2023, such as an increased focus on first-party data, automation, and AI. Here’s everything you need to know.

December 15, 2022 - In the example below, KÜHL, an outdoor clothing store, uses an image to complement the ad copy, while Carhartt does not. KÜHL stands out from its competitor, Carhartt, by using an image. In 2023, emphasize the creative.

September 23, 2025 - From Third to First Party: It’s recommended that you add Enhanced Conversions ASAP if you’re depending presently on third-party data for conversion modeling before it’s moved as a first-party data feature somewhere in the middle of 2023. Having a solid conversion attribution model is important in digital marketing because it allows marketers to pinpoint the channel that led specific users or demographics to perform clicks or views of your ads (leading to a conversion) on a mobile app or website. The “Customer Match” feature for Google Ads is another Google Ads trend or change to watch out for.

Stay ahead in 2023 with the latest Google Ads trends! Learn about mobile shopping rises, 5G opportunities, smarter machine learning, and more.

December 22, 2022 - Advertisers now have a limited time to capitalize on the benefits of Google’s Similar Audiences. From May 2023, this feature will no longer be available for new campaigns or ad groups, and from August 2023, it will be completely removed from all campaign targeting options.

The combination of higher ad rank and compelling ad copy is the perfect recipe for getting more clicks and conversions. The mathematical or numeric formula to calculate the average click-through rate is - ... In 2023, the average click-through rate for Google ads is 6.11 per cent.

We’ve heard your need for additional features to preserve accurate measurement and streamline consent management. Today we’re sharing two new tools—Tag Diagnostics and a new consent management set … Read more · The holiday season has evolved. It's no longer just about Black Friday or Cyber Monday. For example, did you know that in 2023 there were 8 days in December that had higher spend than Cyber Monday?1 From the excitement of double-digit sale days, to the post-holiday "new year, new me" resolutions, we’re here to help you anticipate the unexpected and drive profitable growth year-round.

June 28, 2024 - What to Expect from Google Ads in 2023: Practical Ecommerce outlines anticipated trends for Google Ads, including automation, privacy-focused management, and creative dependence.

Read on to learn the key Google Ads · performance metrics for over 20 different · industries, along with trends, takeaways, and tips to stay competitive. 2023 Google Ads Industry Benchmarks · 4 · Executive Summary · This report contains our latest Google Ads benchmark data ·

January 30, 2024 - 1. Generative AI Features in Performance Max Google introduced generative AI features in Performance Max, enabling marketers to swiftly create customized text and image ads at scale.

March 4, 2025 - We show you the latest trends in Google Ads in 2023 and what to consider.

From groundbreaking audience targeting techniques to powerful smart bidding campaigns, continue reading for a breakdown of each critical update that could redefine your online advertising experience in 2023. In just under a month, Google Ads will have stopped the Similar Audience feature, previously used for targeting and reporting in digital advertising campaigns.

December 13, 2022 - Finally, your remarketing campaigns shouldn’t be affected by the sunsetting of third-party cookies, as Google Ads primarily uses first-party cookies. “Data” and “privacy” are our keywords for Google updates scheduled for 2023, and the news of Similar Audiences going away comes as a shock to no one.

Explore the year through the lens of Google Trends data.

January 3, 2024 - Here are the top Google Ads and PPC updates of 2022, with tips to succeed in 2023 with ad copy, targeting, PMax, and more!

August 4, 2023 - From Instant Customer Match Rates to Shopify Integration to Consent Mode, here are the top Google Ads trends.

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September 11, 2024 - The first important Google Ads update is a change to audience targeting. On May 1, 2023, Google Ads will phase out their Similar Audience (Similar Segments) feature for targeting and reporting.

September 27, 2023 - Optimize the Clickthrough Rate, or CTR, for future ads and PPC campaigns. You can already see this automation trend forming on Amazon Ads and Google Ads.