Hello 👋🏾

I’m currently re-attempting to pass this Google Analytics 4 certification. It’s taken me much, much longer to comprehend apparently (3 years feels like overkill) and even with using it daily, I’m still unsure how to fully know what I’m doing is right (I.e. figuring out what a key event or a conversation action value should be for Google Analytics 4 and Google Ads).

I have a hard time memorizing/retaining information to apply to real world clients, concepts, ads. I’ve written more notes on these subjects more than someone probably would.

I need this for my job asap, and I feel like I’m on a ticking timebomb to get it done…especially with this being my third year here as a digital marketing strategist…and I came into all of this originally for the social media work…I’m running myself ragging trying to understand. I’m learning as I go, but I want to feel confident that I understand…because it’s cool. It’s just a lot to try and cram in so much time…or trying to relearn.

For anyone who has passed…how did you do it? Or at least, what’s the best things to know about Google Analytics 4? for Google Ads? I don’t want to cost any money to be lossed for the client or my job or not fully understanding what I’m doing.

Thank you 😊