Hello 👋🏾

I’m currently re-attempting to pass this Google Analytics 4 certification. It’s taken me much, much longer to comprehend apparently (3 years feels like overkill) and even with using it daily, I’m still unsure how to fully know what I’m doing is right (I.e. figuring out what a key event or a conversation action value should be for Google Analytics 4 and Google Ads).

I have a hard time memorizing/retaining information to apply to real world clients, concepts, ads. I’ve written more notes on these subjects more than someone probably would.

I need this for my job asap, and I feel like I’m on a ticking timebomb to get it done…especially with this being my third year here as a digital marketing strategist…and I came into all of this originally for the social media work…I’m running myself ragging trying to understand. I’m learning as I go, but I want to feel confident that I understand…because it’s cool. It’s just a lot to try and cram in so much time…or trying to relearn.

For anyone who has passed…how did you do it? Or at least, what’s the best things to know about Google Analytics 4? for Google Ads? I don’t want to cost any money to be lossed for the client or my job or not fully understanding what I’m doing.

Thank you 😊

I only have one more semester until I get my Bachelor's degree. I have one more class and I was looking at the Google Certifications. I've been brushing up Google Analytics 4 and studying Youtube Analytics. Some say they are a waste of time.

A lot is coming back from my Internet Marketing I took last year. I feel that I have a generalized approach towards Google Analytics 4, so far.

My question is should I do the Google Certification on my winter break? This way I have a better chance of getting into digital marketing, (I'm trying to get out of inside sales, I want to go more into digital marketing and advertising).

I got my Google Analytics Individual Certification in 2021 and it has expired. I am trying to figure out which google Analytics certification I should do? (Should I renew the same one I had? Should I do a Google analytics 4 certification since universal is going away?)

I know I am behind on what the updates have all been with Google Analytics/recent changes. I work at a marketing agency with many clients and I am going to be helping a lot more with SEO for different client websites.

I am about done with my capstone project in the final course of the Google Analytics Certification Process. I was a Planning and Analysis Manager a decade ago and took the course to get back into being a Data Analyst after a decade in marketing, martial arts, travel, and other projects. I found that my personality and skillset are best suited for working more on my own as an analyst.

I took the course to brush up on my skills and learn new ones. I watched a number of Youtube videos on how great the course is for getting into Data Analytics. Most of those videos have affiliate marketing links and aren't an unbiased take on the course and many of the people making reviews likely didn't take the course.

Here are some of my thoughts and observations.

The course says it takes 240 hours to complete. I think it could be done in 80 to 100 hours while watching all the videos in each course, doing the learning logs, practice problems, and capstone. If you are a college student on break, just bite the bullet and knock it out in 2 to 3 weeks. If you are a full-time professional, put in 10 hours a week and knock it out in 2 months.

If you are new to data analysis, the background, thought process, how to present findings, ideas, and career advice are very helpful. You can get much of the same advice from other online sources as well. If you have experience, you are basically doing the course for the certificate and picking up some new tricks and tips.

The technical aspects on Excel are solid. The Tableau, SQL and R are very basic. Anybody who takes the course as a beginner will need to learn a lot more Tableau, Excel, SQL, R or Python in order to really prepare themselves for a data analyst role. Also, depending on field, AWS, Salesforce, Google Analytics Tags, etc.

I have seen some people on here post their gripes about the course. Its a great start, almost like a Data Analytics 101 class, but then you have to challenge yourself to take the 200, 300 and 400 level classes in Tableau, Python, R, SQL, and Excel to build upon that foundation. Networking and building a portfolio are important as well. As you learn something new in SQL, or tableau take on a new project while the learning is fresh and pop it up on your portfolio.

The certificate and course aren't a silver bullet or magical. Its just the initial foundation that will require a lot more time, energy and work to learn, build a portfolio, networking, and apply for jobs. Its just the start, not even close to the finish.

Also, I looked at the job postings within the Google Data Analytics job site. Most of the jobs aren't entry level and a number of them require Bachelors or Masters in STEM fields. I am not sure they would really consider a non-college grad with just the certificate.

I have taken the exam 3 times. I took it the first time after completing a course in udemy, and got only a 69%, so I took another course on YouTube. The second time I took the exam, I got a 25%, and I thought it could be because I switch tabs twice during the exam.

So the third time I took the exam, I didn’t leave the tab once, and got a 22%, although I was fairly confident in most of the answers! What gives?

I finished up the GA4 Skillwork courses (102, 201, 301 and the certification) but don't feel confident enough to try and get a marketing analyst job yet. Are there any really good programs that allow you to have hands on experience and projects that you can add to your portfolio? I'm willing to pay, since my company can cover it.

For the people in the marketing industry, how do you set up your portfolio and showcase what you've worked on? It's much more straight forward with designers since you can upload graphics and such that you've created, but I'm struggling with building out a marketing analysis/project management portfolio. If anyone has advice for me or want to share their portfolio, I'd really appreciate your help.

Hi everyone 👋, wanted to share a 🙌 free resource for the Google Analytics (GA4) Certification. Was studying myself to prepare for the upcoming migration from UA and ended up creating a decent practice test set in the process. Giving away FREE versions of my paid practices test packets because I appreciate all the help the community has provided me. Spots are limited and link expires in about 26 days (sorry platform limit). Completely free and will help you pass the Google Analytics (GA4) Certification test or give you a nice refresher for the upcoming GA4 migration. Here’s to everyone's success in 2023! 🍾

📝GA4 Practice Test: https://www.udemy.com/course/ga4certification/?couponCode=THANK-YOU

NEW GA4 Practice test Link (app only lets it stay open for 5 days, but a lot more seats): https://www.udemy.com/course/ga4certification/?couponCode=THANKYOU

NEWEST GA4 Free link ❤️: https://www.udemy.com/course/ga4certification/?couponCode=THANK-YOU-TOO

Updated (5.15.23): https://www.udemy.com/course/ga4certification/?couponCode=THANKYOU2

Google is sunsetting (stopping data processing) Universal Analytics (UA) on July 1, 2023. With that in mind, here are the FREE courses they recommend for learning more about GA4.

Discover the Next Generation of Google Analytics
Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business.

Use Google Analytics to Meet Your Business Objectives
Find out how the latest generation of Google Analytics can take your measurement strategy to the next level. Learn how to set up an Analytics account and gain the insights you need to meet your business objectives.

Measure Your Marketing with Google Analytics
Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.

Go Further with Your Google Analytics Data
Get even more from your Google Analytics data! Find out how to control the data you collect, combine data from other sources, and learn about your options if you need enterprise Analytics features.

Google Analytics Certification
Earn a Google Analytics Certification by demonstrating your understanding of Google Analytics 4 properties, including how to set up and structure a property, and use various reporting tools and features. Get certified by passing the assessment.

https://support.google.com/analytics/answer/15068052

I finished up the GA4 Skillwork courses (102, 201, 301 and the certification) but don't feel confident enough to try and get a marketing analyst job yet. Are there any really good programs that allow you to have hands on experience and projects that you can add to your portfolio? I'm willing to pay, since my company can cover it.

For the people in the marketing industry, how do you set up your portfolio and showcase what you've worked on? It's much more straight forward with designers since you can upload graphics and such that you've created, but I'm struggling with building out a marketing analysis/project management portfolio. If anyone has advice for me or want to share their portfolio, I'd really appreciate your help.

Hi, so basically I have the google advanced data analytics certificate and it sounds good but I'm seeing other things that are actual certifications like the Tableau Data Analytics Certificate. Is the Google certificate as respected by employers as these data analytics certifications(iff those ones are respected).

I know that data analytics is saturated with people that only have some online boot camp experience so I was wondering if a certification is more of a career booster than Google’s advanced data analytics certificate.

As digital marketing and data analytics evolve, mastering Google Analytics 4 (GA4) has become a crucial skill. We have created a full post on the best free and paid GA4 courses available in 2025.

Whether you're new to GA4 or looking to enhance your skills, these courses provide comprehensive training, from GA4's basic functionalities to its advanced features.

Here is a quick overview of the full post:

Free Google Analytics 4 Courses in 2025

1) GA4 Training by ga4.com

• Gain advanced analysis skills with detailed video tutorials on overcoming common GA4 challenges.

• Key Topics: You will learn about crafting effective SEO reports, tracking conversions accurately, enhancing email campaigns, integrating Google Ads, analyzing e-commerce performance, transitioning from Universal Analytics, and optimizing GA4 settings for better performance.

2) Google Analytics Certification by Google Skillshop

• An all-levels course from Google, complete with certification, teaching the essentials of GA4.

• Key Topics: Discover how to effectively use GA4 properties for business, measure marketing campaigns, and dive deep into advanced data analysis techniques in GA4.

3) Shopify GA4 Crash Course by Analyzify

• Tailored for Shopify users, this course offers a step-by-step guide to integrating GA4 with Shopify.

• Key Topics: Learn to set up GA Ecommerce Tracking on Shopify, implement GA4 swiftly, migrate from Universal Analytics, troubleshoot integration issues, and explore the nuances of GA4 Ecommerce reports.

4) Google Analytics 4 for Beginners Course by MeasureSchool

• A beginner-focused series that simplifies GA4 setup and event creation using Google Tag Manager.

• Key Topics: Understand the basics of GA4, learn the setup process, create events with GTM, get familiar with standard reports, and utilize free-form exploration for in-depth analysis.

Paid Google Analytics 4 Courses in 2025

1) Google Analytics 4 Course by Analytics Mania

A thorough 16-hour course by Julius Fedorovicius, appropriate for learners at all levels.

Key Topics:

• Strategic analytics planning, including KPI frameworks and measurement plan development

• Foundation setup and interface mastery using a 50+ point checklist

• Advanced event configuration and tracking implementation

• Extended configuration and integration with Google Ads, BigQuery, and Search Console

• Privacy framework and consent management in GA4

• Standard reporting mastery across acquisition, engagement, and monetization

• Custom reporting and exploration techniques

• Campaign analysis and attribution modeling

• Conversion funnel tracking and optimization

• Data quality assurance and accuracy validation

• Bonus content including rollup properties and data import techniques

2) Become Great at Google Analytics 4 by CXL

A comprehensive course covering everything from GA4 basics to advanced features, including BigQuery integration.

Key Topics:

• Master GA4 implementation from start to finish

• Grasp beginner and intermediate GA4 concepts

• Integrate Google Tag Manager effectively

• Conduct thorough GA4 audits

• Tackle advanced challenges and optimize GA4 performance

3) Google Analytics 4 for Beginners by CXL

A comprehensive course designed to provide a solid foundation in GA4, perfect for professionals looking to enhance their website performance analytics.

Key Topics:

• Understand and navigate the GA4 interface

• Track and analyze critical metrics like acquisition, engagement, and e-commerce

• Customize GA4 to align with business objectives

• Transition smoothly from Universal Analytics

• Learn to extract actionable insights and apply them to business strategies

4) Google Analytics 4 Intermediate by CXL

An in-depth course focused on advancing your GA4 skills, ideal for those ready to explore GA4’s more complex features.

Key Topics:

• Set up a new GA4 property from scratch

• Implement Google Tag and manage cross-domain tracking

• Debug and troubleshoot data issues for accurate reporting

• Customize GA4 reports to provide relevant insights

• Master advanced features like e-commerce analysis and event management

5) GA4 for eCommerce Course by Kate Collinson

• An extensive course focusing on e-commerce analytics, suitable for various learning levels.

• Key Topics: Learn GA4 setup and integration for e-commerce, engage in advanced reporting, understand advertising and attribution, master data backup techniques, and draw actionable e-commerce insights from GA4 data.

6) Google Analytics 4 for Beginners by CXL

• A detailed course introducing GA4, aimed at enhancing website performance analytics.

• Key Topics: Navigate through GA4, acquire traffic insights, analyze engagement, delve into advanced reporting, explore e-commerce insights, and master the art of explorations in GA4.

7) GA4 Essential Training by LinkedIn Learning

• Led by a Google product expert, focusing on crucial aspects of traffic measurement, conversions, and user behavior.

• Key Topics: Get an analytics overview, set up GA4, understand its fundamentals, analyze lifecycle reports, dive into advanced reporting, conduct in-depth analysis, and learn effective configuration techniques.

8) GA4 Complete Course by Benjamin Mangold

• This extensive course is split into 7 modules, covering both the basics and more complex aspects of GA4.

• Key Topics: Learn the essentials of analytics, get to grips with standard reports, manage campaigns, track conversions, create exploration reports, customize your GA4 settings, and master its advanced features.

Certification for Career Advancement Courses like those offered by Google Skillshop, CXL, LinkedIn Learning, and Analytics Mania provide certifications upon completion, enhancing your resume and showcasing your GA4 skills.

Conclusion Whether beginning your GA4 journey or seeking to deepen your expertise, these best GA4 courses in 2025 offer paths to mastering GA4. From free resources to extensive paid programs, you'll find suitable options for making data-driven decisions and advancing in digital analytics.

Whether you choose a free GA4 course to get started or invest in a paid program for more in-depth learning, taking the time to enhance your GA4 skills will pay off in improved data-driven decision-making and career opportunities. Start your GA4 journey today!

Please share your recommendations that remain relevant in 2025. Probably a video series of some sort? I've been putting off getting to know GA4 ever since it came out because every time I start to try to figure things out I just go "bleh" and find a way to avoid anything but the basics. But I have to learn it and I assume that by now there are some great resources that will give me a few good hours of training.

As title says, is there any good certificate course for GA4?

I do not have an educational or work experience background in Data Analytics but am looking to get into it. Is the Google Career Certificate in Data Analytics worth getting? I realize without an educational background in the subject and work experience, I'm not going to likely land a lucrative job in data analytics with a certificate that costs 50 bucks a month to get in 3 to 6 months, but even if this thing opened doors or improved my resume, it would be worth it to me. I want to make this work and then get the advanced certificate and theb maybe business intelligence. I've researched and people are saying do individual projects and look into IBM's data analytics certificate instead but the latter is roughly $400 a month.

HI I plan to work on this certificate and complete it in a week, starting in July. I work in IT already, but not in coding. I have some small coding experience and experience in Excel, but nothing in R. Is it possible to complete this in a week, and if so, what tips can you give me that will help me do that?

Thanks

my boss asked me to look into "official" google-courses on analytics 4, as our marketing agency wants to use analytics more. does anyone know of any courses by google, that specificly go into analytics 4?

I saw it getting a lot of hype and positive coverage from websites and YouTubers, so I gave it a go, and out of all the Coursera courses I've done, this was easily the most useless.

People said it would take 200 hours, but I finished it in one day. I didn't watch most of the videos, I just skipped ahead to the quizzes hoping eventually I would find the "technical part" of the course, but there was none. The quizzes were mostly about using common sense and behaving professionally, with a tiny bit of spreadsheet/SQL/R syntax sprinkled in.

I thought it would be something that really would build up core skills for data science, but it has basically zero Maths/Stats theory and doesn't have a single Programming assignment.

I don't see how this qualification is viewed in such a positive light. It lacks any proper assignments for developing actual useful technical skills or a theoretical foundation for Data Science and Machine Learning.

All the other data science Coursera courses I did (Machine Learning by Andrew Ng, Mathematics for Machine Learning specialization by Imperial College London, Applied Data Science in Python by University of Michigan) I felt challenged and was learning practical skills and theory. This is the first time I have felt a Coursera course to be this useless.

YES! I DID IT ALL! Only one thing, I decided to pass the Capstone projects. I did everything the courses asked to do but for this I felt like a headless duck, I have no idea where to start on a project.

I'm on the fifth module right now and I am finding it hard to find substantial value in it. I know it's aimed at beginners and I'm one but technical concepts are not well explained. Like how do you explain the concept of SQL joins in 7 minutes?

The instructors just keep rambling on not so relevant topics.

I'm glad I'm using Datacamp and Udemy courses to supplement my learning otherwise it is impossible to get even half good to land an entry level job.

End of rant.