As digital marketing and data analytics evolve, mastering Google Analytics 4 (GA4) has become a crucial skill. We have created a full post on the best free and paid GA4 courses available in 2025.

Whether you're new to GA4 or looking to enhance your skills, these courses provide comprehensive training, from GA4's basic functionalities to its advanced features.

Here is a quick overview of the full post:

Free Google Analytics 4 Courses in 2025

1) GA4 Training by ga4.com

• Gain advanced analysis skills with detailed video tutorials on overcoming common GA4 challenges.

• Key Topics: You will learn about crafting effective SEO reports, tracking conversions accurately, enhancing email campaigns, integrating Google Ads, analyzing e-commerce performance, transitioning from Universal Analytics, and optimizing GA4 settings for better performance.

2) Google Analytics Certification by Google Skillshop

• An all-levels course from Google, complete with certification, teaching the essentials of GA4.

• Key Topics: Discover how to effectively use GA4 properties for business, measure marketing campaigns, and dive deep into advanced data analysis techniques in GA4.

3) Shopify GA4 Crash Course by Analyzify

• Tailored for Shopify users, this course offers a step-by-step guide to integrating GA4 with Shopify.

• Key Topics: Learn to set up GA Ecommerce Tracking on Shopify, implement GA4 swiftly, migrate from Universal Analytics, troubleshoot integration issues, and explore the nuances of GA4 Ecommerce reports.

4) Google Analytics 4 for Beginners Course by MeasureSchool

• A beginner-focused series that simplifies GA4 setup and event creation using Google Tag Manager.

• Key Topics: Understand the basics of GA4, learn the setup process, create events with GTM, get familiar with standard reports, and utilize free-form exploration for in-depth analysis.

Paid Google Analytics 4 Courses in 2025

1) Google Analytics 4 Course by Analytics Mania

A thorough 16-hour course by Julius Fedorovicius, appropriate for learners at all levels.

Key Topics:

• Strategic analytics planning, including KPI frameworks and measurement plan development

• Foundation setup and interface mastery using a 50+ point checklist

• Advanced event configuration and tracking implementation

• Extended configuration and integration with Google Ads, BigQuery, and Search Console

• Privacy framework and consent management in GA4

• Standard reporting mastery across acquisition, engagement, and monetization

• Custom reporting and exploration techniques

• Campaign analysis and attribution modeling

• Conversion funnel tracking and optimization

• Data quality assurance and accuracy validation

• Bonus content including rollup properties and data import techniques

2) Become Great at Google Analytics 4 by CXL

A comprehensive course covering everything from GA4 basics to advanced features, including BigQuery integration.

Key Topics:

• Master GA4 implementation from start to finish

• Grasp beginner and intermediate GA4 concepts

• Integrate Google Tag Manager effectively

• Conduct thorough GA4 audits

• Tackle advanced challenges and optimize GA4 performance

3) Google Analytics 4 for Beginners by CXL

A comprehensive course designed to provide a solid foundation in GA4, perfect for professionals looking to enhance their website performance analytics.

Key Topics:

• Understand and navigate the GA4 interface

• Track and analyze critical metrics like acquisition, engagement, and e-commerce

• Customize GA4 to align with business objectives

• Transition smoothly from Universal Analytics

• Learn to extract actionable insights and apply them to business strategies

4) Google Analytics 4 Intermediate by CXL

An in-depth course focused on advancing your GA4 skills, ideal for those ready to explore GA4’s more complex features.

Key Topics:

• Set up a new GA4 property from scratch

• Implement Google Tag and manage cross-domain tracking

• Debug and troubleshoot data issues for accurate reporting

• Customize GA4 reports to provide relevant insights

• Master advanced features like e-commerce analysis and event management

5) GA4 for eCommerce Course by Kate Collinson

• An extensive course focusing on e-commerce analytics, suitable for various learning levels.

• Key Topics: Learn GA4 setup and integration for e-commerce, engage in advanced reporting, understand advertising and attribution, master data backup techniques, and draw actionable e-commerce insights from GA4 data.

6) Google Analytics 4 for Beginners by CXL

• A detailed course introducing GA4, aimed at enhancing website performance analytics.

• Key Topics: Navigate through GA4, acquire traffic insights, analyze engagement, delve into advanced reporting, explore e-commerce insights, and master the art of explorations in GA4.

7) GA4 Essential Training by LinkedIn Learning

• Led by a Google product expert, focusing on crucial aspects of traffic measurement, conversions, and user behavior.

• Key Topics: Get an analytics overview, set up GA4, understand its fundamentals, analyze lifecycle reports, dive into advanced reporting, conduct in-depth analysis, and learn effective configuration techniques.

8) GA4 Complete Course by Benjamin Mangold

• This extensive course is split into 7 modules, covering both the basics and more complex aspects of GA4.

• Key Topics: Learn the essentials of analytics, get to grips with standard reports, manage campaigns, track conversions, create exploration reports, customize your GA4 settings, and master its advanced features.

Certification for Career Advancement Courses like those offered by Google Skillshop, CXL, LinkedIn Learning, and Analytics Mania provide certifications upon completion, enhancing your resume and showcasing your GA4 skills.

Conclusion Whether beginning your GA4 journey or seeking to deepen your expertise, these best GA4 courses in 2025 offer paths to mastering GA4. From free resources to extensive paid programs, you'll find suitable options for making data-driven decisions and advancing in digital analytics.

Whether you choose a free GA4 course to get started or invest in a paid program for more in-depth learning, taking the time to enhance your GA4 skills will pay off in improved data-driven decision-making and career opportunities. Start your GA4 journey today!