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PostHog
posthog.com › blog › google-analytics-cost
How much does Google Analytics actually cost? - PostHog
TL;DR: Google Analytics 4 is free (with limits) while its enterprise tier, Google Analytics 360, starts at $50,000 per year. Some of humanity's great…
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Analytify
analytify.io › home › google analytics pricing (free vs 360)
Google Analytics Pricing (Free vs 360) - Analytify
February 3, 2025 - Google Analytics 360, now evolving ... a comprehensive breakdown of the GA4 360 pricing : Starting Price: $150,000 per year (approximately $12,500 monthly) under Universal Analytics 360....
Discussions

Why would someone pay for a different analytics tool when Google Analytics is basically free?
Have more questions? Join our community Discord! I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
🌐 r/GoogleAnalytics
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December 20, 2024
Is Google Analytics 4 the version that you pay for? I want to ensure that I am using the free one. - Google Analytics Community
Analytics · Privacy Policy · Terms of Service · Submit feedback · Send feedback on... This help content & information · General Help Center experience · Next · Help Center · Community · Announcements · Analytics Contact us · false · Search · Clear search · More on support.google.com
🌐 support.google.com
September 20, 2023
Price of switching to G4
My agency provides this service and whilst I can't share costs I can say we do it on an hourly rate and charge depending on complexity of requirements. Number of pages isn't a factor, number of events/custom parameters is. More on reddit.com
🌐 r/GoogleAnalytics
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July 1, 2023
Is GA4 better than GA360 ?
GA4 might be the worst thing Google has ever done. More on reddit.com
🌐 r/GoogleAnalytics
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July 10, 2024
People also ask

Does Google Analytics cost money?
Google Analytics 4 (GA4) is free for all businesses, but for advanced analytics and enterprise-level needs, Google offers the premium Google Analytics 360, which comes with a cost. Pricing depends on your specific requirements.
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analytify.io
analytify.io › home › google analytics pricing (free vs 360)
Google Analytics Pricing (Free vs 360) - Analytify
Are there any additional costs with Google Analytics 360?
Additional costs may arise from using BigQuery, professional services (such as training or implementation), and integrations with other enterprise tools, such as Salesforce.
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analytify.io
analytify.io › home › google analytics pricing (free vs 360)
Google Analytics Pricing (Free vs 360) - Analytify
Is Google Analytics 360 worth it?
Google Analytics 360 is ideal for large enterprises that need advanced analytics, higher data processing limits, and dedicated support. Its premium features, including real-time insights and BigQuery integration, make it a worthwhile investment for businesses requiring scalability. However, the free GA4 version often provides sufficient functionality for smaller businesses.
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analytify.io
analytify.io › home › google analytics pricing (free vs 360)
Google Analytics Pricing (Free vs 360) - Analytify
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Fathom
usefathom.com › fathom analytics › learn › google analytics pricing: costs & what’s in for you
Google Analytics Pricing: Costs & What’s In For You - Fathom Analytics
March 2, 2024 - How much does GA cost in 2024? Let’s break down the Google Analytics pricing to determine if it’s a right fit for your website marketing campaigns.

web analytics service offered by Google

2025-05-26_Google_Analytics_dashboard.png
Lider increases conversion rate 18X with Google Analytics.
Control how data is used in Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform … Wikipedia
Factsheet
Developer Google
Initial release 14 November 2005; 20 years ago (2005-11-14)
Platform Web, Android
Factsheet
Developer Google
Initial release 14 November 2005; 20 years ago (2005-11-14)
Platform Web, Android
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Google
marketingplatform.google.com › about › analytics
Analytics Tools & Solutions for Your Business - Google Analytics
4 · 5 · See all benefits · Sara Swaney, Director of Advancement, 412 Food Rescue · Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. See all features · Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.
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Simple Analytics
simpleanalytics.com › home › blog › google analytics pricing - paid vs free
Google Analytics Pricing - Paid vs Free
Google does not publicize its pricing criteria, but anedoctally, the entry fee for GA360 is somewhere around $50.000 per year, with additional usage-based fees. Enterprise-level customers typically negotiate the agreement directly with Google’s ...
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Cardinal Path
cardinalpath.com › blog › ua-360-vs-ga4-360-pricing-model
The GA4 360 Pricing Model, Explained | Cardinal Path
August 30, 2022 - Google suggests for the cost of Google Analytics 4 360 to start at a retail price of USD $50,000/year, which entitles customers to 25 million events per month at no additional cost.
Find elsewhere
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Usermaven
usermaven.com › blog › is-google-analytics-free
[Think again] Is Google Analytics free or quietly costing you?
With AI-powered insights, a privacy-first foundation, and a UI that respects your time, it’s built to help you act, not just analyze. The short answer remains: yes, Google Analytics is free in terms of cost.
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Digital Marketplace
applytosupply.digitalmarketplace.service.gov.uk › g-cloud › services › 843534734432015
Google Analytics 4 (GA4) - Digital Marketplace
Basic support 1-2 days per month £1000-£2000 Medium Support 3-5 days per month £3,000-£5,000 Advanced Support 6-10 days per month £6,000 - £10,000 We provide technical and analytics support to implement, analyse and generate insight on web analytics data.
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Google Support
support.google.com › analytics › thread › 235820846 › is-google-analytics-4-the-version-that-you-pay-for-i-want-to-ensure-that-i-am-using-the-free-one
Is Google Analytics 4 the version that you pay for? I want to ensure that I am using the free one. - Google Analytics Community
September 20, 2023 - Analytics Help · Sign in · Google Help · Help Center · Get started with Analytics · Collect and manage data · Report and explore · Advertising and attribution · Audiences and remarketing · Manage accounts, properties, and users · Google Analytics 360 ·
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MeasureSchool
measureschool.com › home › google analytics cost: how does it add-up?
Google Analytics Cost: How Does It Add-up?
July 3, 2024 - Compared to the fixed pricing Google has had for UA that was kept at $150,000 / year, the pricing for GA4 360 has moved to usage-based starting at $50,000 / year. This starting price includes 25 million events per month and as the number of ...
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Abralytics
abralytics.com › home › marketing › google analytics – paid vs free
Google Analytics - Paid vs Free
April 6, 2025 - Many users find themselves grappling ... 4—not just in monetary terms but also in time and complexity. The real cost of using Google Analytics often goes unnoticed until you’re deep into its setup and ongoing maintenance. From the hours spent learning its intricate system to the potential need for paid add-ons to reach deeper insights, what starts as a free tool can evolve into a significant investment. These hidden costs can take a toll, making you wonder if the price of “free” ...
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Matomo
matomo.org › home › official matomo blog › ga360 vs ga4: key differences and challenges
GA360 vs GA4: Key Differences and Challenges - Analytics Platform - Matomo
May 20, 2024 - While the standard Universal Analytics (UA) was sunset for free users in July 2023, Google Analytics 360 (GA360) users could postpone the switch to GA4 for another 12 months. But time is running out. As July is rapidly approaching, GA360 customers need to prepare for the switch to Google Analytics 4 (GA4) or another solution.
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Optimize Smart
optimizesmart.com › ga4-vs-ga4-360-what-is-the-difference
GA4 vs GA4 360 - Pricing, Limits, Billing and more - Optimize Smart
December 6, 2024 - GA4 vs GA4 360 - 1) The GA4 standard refers to the standard/free version of the GA4 property. Whereas, GA4 360 refers to the premium/paid version of the GA4 property.
Address   Southampton, GB
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Reddit
reddit.com › r/googleanalytics › price of switching to g4
r/GoogleAnalytics on Reddit: Price of switching to G4
July 1, 2023 -

Hello everyone,

We are about to switch our webshop to G4 and although we are bit late we still negotiate with several companies .

Do you happen to know what should be the price per page or per website ? How do they determinate the price in the first place ?

Please help :)

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Google Support
support.google.com › google-ads › answer › 2401634
Google Analytics - Google Ads Help
Google Analytics provides comprehensive data about how users interact with your website. Linking Google Analytics with Google Ads helps you analyze user behavior after they click your ad.
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Loves Data
lovesdata.com › blog › google-analytics-pricing-comparing-free-vs-premium-options
Google Analytics Pricing: Comparing Free vs. Premium Options - Loves Data
February 2, 2025 - 4. Audience Segmentation: Advanced segmentation features in GA4 let you create user segments based on customized criteria, such as marketing channels, geographic location, or device type, for in-depth analysis of visitor behavior. While the free version of Google Analytics is suitable for most businesses looking to track their digital touch points, there are limits to the amount of data and level of customization that can be achieved.
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Daam Al-Arabia
daam.com.sa › home › google analytics 4 (ga4) 360 license pricing – saudi arabia
Google Analytics 4 (GA4) 360 License Pricing - Saudi Arabia - Daam Al-Arabia
November 7, 2024 - The average retail price of Google Analytics 4 [GA4] 360 for medium businesses in KSA starts from $5,000/month, which includes at least the first 25 million events per month at no additional cost and all GA4 360 features like unlimited BigQuery ...
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Goodmetrics
goodmetrics.io › blog › google-analytics-pricing
Google Analytics Pricing: GA4 Free vs. Paid? - GoodMetrics
October 3, 2024 - In this post, we'll cover what ... As a quick refresh, GA4 is the current version of Google Analytics. It's available to all users for free....
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Intuitive Digital
intuitivedigital.com › home › services › google analytics 4
Google Analytics 4 Property Set Up & Training Packages
March 19, 2025 - That the same KPIs on our universal reports are being tracked in the new Analytics 4 property and identifying where, when, how, and why data for a specific metric differs between the two data streams. GA4 Set up packages are a one-time fee and start at $2,250. Want to try and set it up yourself?