February 3, 2025 - Google Analytics 360, now evolving ... a comprehensive breakdown of the GA4 360 pricing : Starting Price: $150,000 per year (approximately $12,500 monthly) under Universal Analytics 360....

TL;DR: Google Analytics 4 is free (with limits) while its enterprise tier, Google Analytics 360, starts at $50,000 per year. Some of humanity's great…

4 · 5 · See all benefits · Sara Swaney, Director of Advancement, 412 Food Rescue · Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. See all features · Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.

Google does not publicize its pricing criteria, but anedoctally, the entry fee for GA360 is somewhere around $50.000 per year, with additional usage-based fees. Enterprise-level customers typically negotiate the agreement directly with Google’s ...

March 2, 2024 - How much does GA cost in 2024? Let’s break down the Google Analytics pricing to determine if it’s a right fit for your website marketing campaigns.

August 30, 2022 - Google suggests for the cost of Google Analytics 4 360 to start at a retail price of USD $50,000/year, which entitles customers to 25 million events per month at no additional cost.

With AI-powered insights, a privacy-first foundation, and a UI that respects your time, it’s built to help you act, not just analyze. The short answer remains: yes, Google Analytics is free in terms of cost.

April 6, 2025 - Many users find themselves grappling ... 4—not just in monetary terms but also in time and complexity. The real cost of using Google Analytics often goes unnoticed until you’re deep into its setup and ongoing maintenance. From the hours spent learning its intricate system to the potential need for paid add-ons to reach deeper insights, what starts as a free tool can evolve into a significant investment. These hidden costs can take a toll, making you wonder if the price of “free” ...

July 3, 2024 - Compared to the fixed pricing Google has had for UA that was kept at $150,000 / year, the pricing for GA4 360 has moved to usage-based starting at $50,000 / year. This starting price includes 25 million events per month and as the number of ...

December 6, 2024 - GA4 vs GA4 360 - 1) The GA4 standard refers to the standard/free version of the GA4 property. Whereas, GA4 360 refers to the premium/paid version of the GA4 property.

February 2, 2025 - 4. Audience Segmentation: Advanced segmentation features in GA4 let you create user segments based on customized criteria, such as marketing channels, geographic location, or device type, for in-depth analysis of visitor behavior. While the free version of Google Analytics is suitable for most businesses looking to track their digital touch points, there are limits to the amount of data and level of customization that can be achieved.

October 3, 2024 - In this post, we'll cover what ... As a quick refresh, GA4 is the current version of Google Analytics. It's available to all users for free....

September 20, 2023 - Analytics Help · Sign in · Google Help · Help Center · Get started with Analytics · Collect and manage data · Report and explore · Advertising and attribution · Audiences and remarketing · Manage accounts, properties, and users · Google Analytics 360 ·

March 19, 2025 - That the same KPIs on our universal reports are being tracked in the new Analytics 4 property and identifying where, when, how, and why data for a specific metric differs between the two data streams. GA4 Set up packages are a one-time fee and start at $2,250. Want to try and set it up yourself?

September 20, 2025 - GA360 pricing explained: From $50k/year, varies by usage. Use our calculator for estimates, learn about cost factors, and more.

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Google Analytics provides comprehensive data about how users interact with your website. Linking Google Analytics with Google Ads helps you analyze user behavior after they click your ad.

December 26, 2023 - Even most enterprise content sites, publishers of search ads and lead generation websites can get by with Google Analytics' free tool if they analyze traffic sources, content metrics and conversions. So unless you're operating at large scale, are a data power user or need real-time unified insights across devices, the free GA gives you plenty to work with. ... Then why do we talk about Google Analytics cost?

September 6, 2022 - Since Google has transitioned to an event-based model with Google Analytics 4, this required them to move from a hits-per-month model to an events-per-month model.