Create a web site. Create a free GTM account and container. Add GTM to the web site you created. Create a free GA property. Add GA to your GTM container. Add additional elements to your GTM container for the stuff on your web site like forms, videos, etc. Using a free Looker Google Data Studio account start creating reports. That is how I learned to use GTM and GA. All for free. Answer from Humble_Elderberry_25 on reddit.com
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Google Support
support.google.com › analytics › answer › 6367342
Demo account - Analytics Help
To access the demo account, click one of the three links at the end of this section. When you click a link: If you already have a Google account, you're prompted to log in to that account. If you don't have a Google account, you're prompted to create an account and then log in.
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Google Support
support.google.com › analytics › answer › 10993011
Try the Analytics demo account - Analytics Help
Explore the features of Google Analytics 4 by trying the demo and experimenting with demo data that will not affect your real account data. Get to know Google Analytics 4 features by analyzing and ex
People also ask

Can I access the Google Analytics demo account for free?
Yes, the Google Analytics 4 Demo Account is completely free to use. All you need is a Google account to access it.
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analytify.io
analytify.io › home › google analytics demo account tutorial (2025)
Google Analytics Demo Account: A Complete Tutorial (2025)
What are the limitations of the Google Analytics 4 demo account?
Viewer Role Only:
You can view reports, filter data, and create personal assets, but you cannot edit shared assets or account settings.

API Access:
The demo account doesn’t support Analytics Data API integrations.

Data Export:
Exporting data or reports from the demo account is not allowed.
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analytify.io
analytify.io › home › google analytics demo account tutorial (2025)
Google Analytics Demo Account: A Complete Tutorial (2025)
Can I use the demo account for my business?
The demo account is primarily a learning tool. While it provides great insights into GA4 features and data, it cannot replace your own Google Analytics property for tracking your business's data.
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analytify.io
analytify.io › home › google analytics demo account tutorial (2025)
Google Analytics Demo Account: A Complete Tutorial (2025)
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Smart Insights
smartinsights.com › home › blog › how to set-up a google analytics demo account
How to set-up a Google Analytics demo account | Smart Insights
March 15, 2018 - Important: By clicking the ACCESS DEMO ACCOUNT link below, you opt into Google performing one of two actions related to your Google account: If you already have a Google Analytics account, they will give your Google account access to the demo account (accessible via the Home tab in Google Analytics).
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Bounteous
bounteous.com › insights › 2016 › 08 › 03 › experiment-and-learn-google-analytics-demo-account
Experiment And Learn With The Google Analytics Demo Account | Bounteous
August 3, 2016 - This account has a lot of features already set up for you, as you’ll see below. For starters, take a look at how Google Analytics data is organized into Accounts, Properties, and Views. Data is collected at the Property level and Views are used to help organize and clean the data.
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Analytify
analytify.io › home › google analytics demo account tutorial (2025)
Google Analytics Demo Account: A Complete Tutorial (2025)
January 30, 2025 - Here’s how you can use it to analyze reports, practice creating custom insights, and utilize DebugView. The demo account provides access to various reports that help you analyze user behavior, engagement, and conversions.
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Loves Data
lovesdata.com › blog › google-analytics-demo
GA4 Demo Account: How to Access the Google Analytics Demo
August 1, 2025 - If you don’t have one, you can create a free account. Accept the Terms and Conditions If this is your first time using Google Analytics, you may need to accept the terms and conditions before proceeding. Start Exploring Once signed in, you’ll be redirected to the Google Analytics demo interface, where you can start viewing real business data and reports.
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Loves Data
lovesdata.com › blog › google-analytics-demo-account
Top 5 reasons to use a Google Analytics demo account - Loves Data
April 11, 2025 - But before I give you my 5 top reasons, let’s look at a few ways to create a demo account: Create a new blank property: This will allow you to navigate the Google Analytics interface and explore the standard reports and custom exploration reports. However, unless you install the tracking code on a live website, this property won’t be collecting real-world data.
Find elsewhere
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Kodalogic
kodalogic.com › blog › google-analytics-demo-account
Google Analytics Demo Account
November 22, 2024 - Sign in with your Google account if prompted. Go to Looker Studio. Click Create Report to start a new dashboard. In Looker Studio, click Add Data. Select Google Analytics from the list of connectors. Choose the demo account property (Google Merchandise Store) and click Add.
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Lupage Digital
lupagedigital.com › home › blog › the google analytics demo account
How To Do A Google Analytics Audit (Using The Google Demo Account)
March 17, 2025 - ✓ Learn how to do a Google Analytics audit using the Google Analytics Demo Account. This checklist is a great start. Read more!
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Reddit
reddit.com › r/googleanalytics › how can i get programmatic access to the demo ga4 account?
r/GoogleAnalytics on Reddit: How can I get programmatic access to the Demo GA4 account?
January 24, 2024 -

The title, basically. I want to learn Google Analytics so I signed up for the Demo account (Google merchandise store). The problem is test I want to get programmatic access so I could learn GA4 API as well.

I followed an online guide to setup my GCP account and everything only to be disappointed later that there is no way for my service account to be granted access to the demo GA4 account.

Is there a way to do it? I don't have access to a live website and while I could host a website myself, it won't generate enough traffic for me to run useful queries and get some insights.

Btw, if you can share access of any GA4 account (with a live website) with me, I would really appreciate it. I am learning GA4 and there are just a lot of things/properties missing from demo account. I am a fairly technical person, so I could even diagnose and resolve some of your tracking issues along the way for free.

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Analyticodigital
analyticodigital.com › home › blog › exploring google analytics 4 demo account
Exploring Google Analytics 4 Demo Account
August 16, 2024 - Click on the Demo account you want to access – Flood-It! or Google Merchandise Store. And that’s it! You’re all set to start using the GA4 demo accounts. Navigating the GA4 Interface: When you first log into the GA4 demo account, you’ll notice that the interface is distinct from Universal Analytics (the previous version of Google Analytics).
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GDS
gerickdigitalstrategy.com › home › google analytics 4 demo account (ga4)
Google Analytics 4 Demo Account (GA4)
July 20, 2024 - The GA4 demo account has two properties: web-based only and both mobile- and website-based. Let’s talk about both, how to get the most out of them, and their limitations. ... To add the Google Analytics 4 demo properties to your GA4 account, first make sure you’re signed in to the Google ...
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Invoidea
invoidea.com › blog › google-analytics-demo-account
How To Practice Google Analytics Demo Account
January 15, 2024 - While logged into your Google account, visit the Analytics homepage. ... Locate and click the yellow “Create Account” button to add a new property. Step 3: Head to the Try Analytics for Free Section · In the popup, navigate to the section named “Try Analytics for Free”. ... Under it, you’ll find demo accounts listed.
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Cardinal Path
cardinalpath.com › blog › your-guide-to-navigating-the-new-google-analytics-4-demo-account
Your Guide to Navigating the New Google Analytics 4 Demo Account | Cardinal Path
May 17, 2021 - If you have previously had access to the public Demo Account that houses the Google Merchandise Store property for Google Universal Analytics, you should now also have access to the Google Merchandise Store and Flood It! properties for GA4 within that same account. If you do not currently have access to the Demo Account, see Demo Account in the Google help docs.
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Epic Marketing
marketingepic.com › home › google’s demo analytics account: how to gain access and why you want to
Google's Demo Analytics Account: How to Gain Access and Why You Want to | Epic Marketing
August 3, 2023 - Google made it pretty easy to gain access to their demo account, all you have to do is visit this Google support page, scroll about halfway down the page and click on “ACCESS DEMO ACCOUNT”. And…
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Data Bloo
databloo.com › home › analytics › google analytics 4 demo account
Google Analytics 4 Demo Account - Data Bloo
October 1, 2025 - Google Analytics 4 demo account is the best way to learn GA4 easily and practice without stress. If you are wondering which data to analyze, which segments to create, or which dimensions you should add to your reports, you are in the right place!
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MeasureSchool
measureschool.com › home › practical values of google analytics 4 demo account
Practical Values of Google Analytics 4 Demo Account
November 6, 2024 - This is a guide on the Google Analytics 4 demo account. Learn how to access the two account types and use them to explore and practice.
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Google
developers.google.com › analytics
Google Analytics | Google for Developers
Google provides free courses to help you get started with Google Analytics. First, learn how Google Analytics works and create your account and property. Then, learn how to navigate the Google Analytics web interface, use reports for your business, ...
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Seer Interactive
seerinteractive.com › insights › how-to-use-the-ga4-demo-account
How to Use the GA4 Demo Account
June 20, 2023 - Google released a GA4 Demo Property to help users explore the new capabilities and test out answering key business questions using GA4 sample data. Using data from the Google Merchandise Store and the Flood-It! App, the public can now learn how to use GA4 with/without creating a test property. You can learn more about the Demo Account from Google's Help Center here.
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Googleblog
analytics.googleblog.com › 2016 › 08 › introducing-google-analytics-demo.html
Google Analytics Solutions: Introducing the Google Analytics Demo Account
Analytics Academy YouTube Channel · Demo Account · GA IQ Test · User to User Forum · Help Center · Googleon · Follow @googleanalytics · Official Google Blog · Research Blog · Student Blog · Official Android Blog · Chrome Blog · Lat Long Blog · Developers Blog ·