web analytics service offered by Google

2025-05-26_Google_Analytics_dashboard.png
Lider increases conversion rate 18X with Google Analytics.
Control how data is used in Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform … Wikipedia
Factsheet
Developer Google
Initial release 14 November 2005; 20 years ago (2005-11-14)
Platform Web, Android
Factsheet
Developer Google
Initial release 14 November 2005; 20 years ago (2005-11-14)
Platform Web, Android
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Google
marketingplatform.google.com › about › analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
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Google
developers.google.com › analytics
Google Analytics | Google for Developers
For developers who want to tag a website or app, set up events or ecommerce, or build custom Analytics functionality. ... Google provides free courses to help you get started with Google Analytics. First, learn how Google Analytics works and ...
Discussions

Why would someone pay for a different analytics tool when Google Analytics is basically free?
Have more questions? Join our community Discord! I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
🌐 r/GoogleAnalytics
39
9
December 20, 2024
Free GA4 Data Studio Dashboard | Google Analytics 4 (GA4) Website and Ecommerce Store Performance Dashboard

I fear you might be confused. This is not a dashboard. This is actually an image of a dashboard. Those are two different things.

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🌐 r/GoogleDataStudio
2
6
September 16, 2019
Google Analytics UI is terrible, but it's free! Has anyone built a better UI on top of the API?
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🌐 r/GoogleAnalytics
38
9
November 15, 2023
Is it just me, or is Google Analytics not that needed ?
GA is more marketing tool than real help; awstat is more than enough, IMHO. I have found that GA can slow site. And I do not like google at all. More on reddit.com
🌐 r/webdev
125
176
October 1, 2023
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Google
tagmanager.google.com
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
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Google
business.google.com › en-all › google-analytics
Google Analytics Tools & Insights for Your Website – Google Ads
Empower your business with data-driven insights from Google Analytics that can help you understand unified customer journeys across devices and platforms – free of charge.
Find elsewhere
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Google Support
support.google.com › analytics › answer › 6367342
Demo account - Analytics Help
Learn by experimenting with data from the Google Merchandise Store and Flood-It!The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. It con
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Abralytics
abralytics.com › home › marketing › google analytics – paid vs free
Google Analytics - Paid vs Free
April 6, 2025 - The free version of Google Analytics is made for individuals, as well as small and medium companies. It provides the most important metrics which help you to make key decisions related to your digital marketing campaign.
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App Store
apps.apple.com › us › app › google-analytics › id881599038
Google Analytics App - App Store
Free · Share · 5.2K Ratings · 4.6 · Ages · 4+ Years · Category · Business · Developer · Google · Language · EN · English · Size · 66.3 · MB · iPhone, iPad · Google Analytics: Your Business Pulse, In Your Pocket Never lose sight of your website and app performance with Google Analytics.
Rating: 4.6 ​ - ​ 5.24K votes
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Google Play
play.google.com › store › apps › details
Google Analytics - Apps on Google Play
November 11, 2025 - The official Google Analytics mobile app: check key metrics & real-time data.
Rating: 4.1 ​ - ​ 132K votes
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Google Support
support.google.com › analytics › answer › 9304153
[GA4] Set up Analytics for a website and/or app - Analytics Help
ReportsExplorationsDimensions and metricsAnalytics IntelligenceThe Analytics appHow data is stored and displayed ... Understand advertisingUnderstand attributionManage and configure attributioniOS conversion measurement ... Set up audiencesUse audiences for advertising and remarketing [GA4] Audiences for common marketing objectivesTroubleshoot audiences ... Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code.
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Firebase
firebase.google.com › products › analytics
Google Analytics | Get unlimited app analytics | Firebase
Google Analytics provides free, unlimited reporting on up to 500 distinct events.
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Simple Analytics
simpleanalytics.com
The privacy-first Google Analytics alternative - Simple Analytics
Simple Analytics is free forever. To get started create an account to start your trial (no creditcard required). During 14-day trial you can explore all our features. After the 14 days, you'll need to select a plan to continue using Simple Analytics.
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Plausible Analytics
plausible.io
Plausible Analytics | Simple, privacy-friendly Google Analytics alternative
Thousands of sites, startups and some of the world's leading brands have already made the switch from Google Analytics and other services. ... Using GA4 + simultaneously testing several "simpler" alternatives. 100% favorite so far is Plausible. Not free/not a ton of bells and whistles, but SOOOO easy to use (for clients too) and the data is near real-time.
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Eaglytics Co
eaglytics-co.com › home › google analytics free vs paid
Google Analytics Free Vs Paid: Which One Is Better?
March 28, 2025 - It offers data and fundamental analytical capabilities for marketing and search engine optimization. Regardless of whether they operate with small or large firms, anyone with a Google account can access this free tool, which is a component of ...
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YouTube
youtube.com › googleanalytics
Google Analytics - YouTube
Get the latest news and product updates on Google Analytics, Tag Manager, and the Google tag. Learn more at g.co/marketingplatform
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Great Learning
mygreatlearning.com › academy › learn-for-free › courses › google-analytics
Free Google Analytics Course With Certificate For Beginners
Explore key metrics, such as page views and bounce rates, analyze user behavior and create custom reports and alerts for your business needs. Enroll in this free Google Analytics course to master the fundamentals of web analytics.
Rating: 4.5 ​ - ​ 51.6K votes
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Analytify
analytify.io › home › google analytics pricing (free vs 360)
Google Analytics Pricing (Free vs 360) - Analytify
February 3, 2025 - Google Analytics 4 (GA4) is entirely free to use and provides essential analytics features suitable for small—to medium-sized businesses. It is designed to track website and app traffic, user behavior, and conversion rates.
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Google
business.google.com › us › google-analytics
Google Analytics Tools & Solutions for your Business - Analytics
Empower your business with data-driven insights that can help you understand unified customer journeys across devices and platforms – free of charge. ... Google Analytics is built for an evolving ecosystem with privacy at its core and measures all the interactions people have with your brand ...
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Woopra
woopra.com › google-analytics › is-google-analytics-free
Is Google Analytics Free? | Woopra
July 28, 2022 - Google Analytics offers a free and paid ($150,000/year) version. The capabilities vary greatly, and we encourage you to read more about the different features.
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Class Central
classcentral.com › subjects › business › marketing › digital marketing › google analytics
Free Course: Google Analytics for Beginners from Google | Class Central
January 8, 2023 - The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help. ... I never thought that I will get this quality course for free.