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Google
marketingplatform.google.com › about › analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Lider used Analytics for a single measurement source of truth across its website and app to re-engage users and find new users most likely to purchase. The result was an 85% decrease in CPA and 18X conversion rate improvement.

web analytics service offered by Google

2025-05-26_Google_Analytics_dashboard.png
Lider increases conversion rate 18X with Google Analytics.
Control how data is used in Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform … Wikipedia
Factsheet
Developer Google
Initial release 14 November 2005; 20 years ago (2005-11-14)
Platform Web, Android
Factsheet
Developer Google
Initial release 14 November 2005; 20 years ago (2005-11-14)
Platform Web, Android
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Google
tagmanager.google.com
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Discussions

Why would someone pay for a different analytics tool when Google Analytics is basically free?
Have more questions? Join our community Discord! I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
🌐 r/GoogleAnalytics
39
9
December 20, 2024
What are the Google Analytics pricing plans?
Google Analytics offers both free and premium versions that track your website's key metrics. The free version is enough for small and medium-sized businesses and includes the following features: Conversion reportingAdvanced segmentationCustomer reportingReal-time visualization Flow visualization ... More on beprofit.co
🌐 beprofit.co
6
0
October 4, 2021
Price of switching to G4
My agency provides this service and whilst I can't share costs I can say we do it on an hourly rate and charge depending on complexity of requirements. Number of pages isn't a factor, number of events/custom parameters is. More on reddit.com
🌐 r/GoogleAnalytics
20
3
July 1, 2023
Is it just me, or is Google Analytics not that needed ?
GA is more marketing tool than real help; awstat is more than enough, IMHO. I have found that GA can slow site. And I do not like google at all. More on reddit.com
🌐 r/webdev
125
176
October 1, 2023
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Fathom
usefathom.com › fathom analytics › learn › google analytics pricing: costs & what’s in for you
Google Analytics Pricing: Costs & What’s In For You - Fathom Analytics
March 2, 2024 - ... Starts at $15 per month. Tiered pricing based on monthly pageviews, accommodating various business scales (from 100,000 monthly pageviews at $15/month up to 25,000,000 pageviews for $470/month).
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Whatagraph
whatagraph.com › blog › articles › google-analytics-pricing
Google Analytics Pricing Guide | Whatagraph
May 23, 2025 - The free version is ideal for small ... fee. The Google Analytics premium plan, called Google Analytics 360, costs $12,500 per month or $150,000 per year....
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Firebase
firebase.google.com › products › analytics
Google Analytics | Get unlimited app analytics | Firebase
An app measurement solution, available at no charge, that provides insights on app usage and user engagement.
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Simple Analytics
simpleanalytics.com › home › blog › google analytics pricing - paid vs free
Google Analytics Pricing - Paid vs Free
Google does not publicize its pricing criteria, but anedoctally, the entry fee for GA360 is somewhere around $50.000 per year, with additional usage-based fees. Enterprise-level customers typically negotiate the agreement directly with Google’s ...
Find elsewhere
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Usermaven
usermaven.com › blog › is-google-analytics-free
[Think again] Is Google Analytics free or quietly costing you?
June 16, 2025 - With AI-powered insights, a privacy-first foundation, and a UI that respects your time, it’s built to help you act, not just analyze. The short answer remains: yes, Google Analytics is free in terms of cost.
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MeasureMinds
measuremindsgroup.com › home › google analytics › how much does google analytics cost? pricing & features
How Much Does Google Analytics Cost? Pricing & Features
November 10, 2022 - How much does Google Analytics cost? Google Analytics is completely free, like many of Google’s digital products. And the majority of GA users stick with
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BeProfit
beprofit.co › a › community › business-data-analysis › what-is-the-monthly-cost-of-using-google-analytics
What are the Google Analytics pricing plans?| BeProfit - Profit Analytics Community
October 4, 2021 - The free version is enough for small and medium-sized businesses and includes the following features: Conversion reportingAdvanced segmentationCustomer reportingReal-time visualization Flow visualization The paid plan, Google Analytics 360 (GA 360), goes for $12,500 per month or $150,000 per year.
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Noble Desktop
nobledesktop.com › google analytics cost
How Much Does Google Analytics Cost?
Google collects information about the visitors to your website and what they do there. Google Analytics can help you understand what’s working and what isn’t in your digital marketing strategy, and best of all, it’s free to use.
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PostHog
posthog.com › blog › google-analytics-cost
How much does Google Analytics actually cost? - PostHog
TL;DR: Google Analytics 4 is free (with limits) while its enterprise tier, Google Analytics 360, starts at $50,000 per year. Some of humanity's great…
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Vision Labs
visionlabs.com › home › ga360 pricing explained & calculator
GA360 Pricing Explained & Calculator | Vision Labs
September 20, 2025 - GA360 pricing explained: From $50k/year, varies by usage. Use our calculator for estimates, learn about cost factors, and more.
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Loves Data
lovesdata.com › blog › google-analytics-pricing-comparing-free-vs-premium-options
Google Analytics Pricing: Comparing Free vs. Premium Options - Loves Data
February 2, 2025 - This article delves into the core features, advantages, and pricing models of both GA4's free and premium offerings, empowering businesses from small online retailers to large corporations with the knowledge to choose the right analytics tool. The free version of Google Analytics (GA4) is a powerful, accessible tool for businesses of various sizes.
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Analytify
analytify.io › home › google analytics pricing (free vs 360)
Google Analytics Pricing (Free vs 360) - Analytify
February 3, 2025 - Google Analytics 360, now evolving ... a comprehensive breakdown of the GA4 360 pricing : Starting Price: $150,000 per year (approximately $12,500 monthly) under Universal Analytics 360....
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DataBackfill
blog.databackfill.com › home › google analytics pricing: free vs. paid plans compared
Google Analytics Pricing: Free vs. Paid Plans Compared
April 26, 2025 - Discover Google Analytics pricing options and compare free vs paid plans. I break down costs, features, and benefits to help you choose the right analytics solution for your business
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Google
developers.google.com › analytics
Google Analytics | Google for Developers
Google provides free courses to help you get started with Google Analytics. First, learn how Google Analytics works and create your account and property. Then, learn how to navigate the Google Analytics web interface, use reports for your business, and manage the data you send.
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Google Cloud
cloud.google.com › products › calculator
Google Cloud Pricing Calculator
Create your own Custom Price Quote for the products offered through Google Cloud based on number, usage, and power of servers