Lider used Analytics for a single measurement source of truth across its website and app to re-engage users and find new users most likely to purchase. The result was an 85% decrease in CPA and 18X conversion rate improvement.

Comparing Search Console performance data with Google Analytics organic traffic can be particularly helpful when attributing conversions (such as ecommerce transactions, newsletter signups, lead generation form fill) to Google Search traffic.

21 use cases for using Google Analytics for SEO including custom dimensions, keyword conversion tracking and product impact analysis.

Optimize your content with Search Analytics · See which queries bring users to your site. Analyze your site's impressions, clicks, and position on Google Search. Get your content on Google · Submit sitemaps and individual URLs for crawling. Review your index coverage to make sure that Google has the freshest view of your site.

June 26, 2025 - Anastasia Kotsiubynska from SE Ranking explains: “Google Analytics (GA) helps understand all your organic traffic data (search engines, landing pages, etc) and how people behave on your website. With GA4, SEOs can spot when content is not engaging enough, or it’s even irrelevant (e.g.

April 29, 2025 - Google Analytics is a free website analytics platform for tracking, measuring, and evaluating online traffic, user events, conversions, and more for websites and mobile apps. It’s one of the most popular website SEO analytics tools today.

January 30, 2025 - Effective SEO analytics involves tracking on-page and off-page factors, including keyword rankings, backlinks, website speed, and user behavior. These insights help marketers refine their content, improve user experience, and increase visibility ...

A knowledge of basic SEO can have a noticeable impact. Explore the Google SEO starter guide for an overview of search engine optimization essentials.

May 22, 2024 - Learn how to use Google Analytics to improve your SEO efforts and drive more organic traffic to your site.

Keywords are a core part of your SEO activity and Google understands this, which is why GA has a dedicated section for them called Queries.

January 17, 2025 - Setting goals to measure the performance of SEO campaigns should go beyond simply tracking organic traffic. Instead, you should assess the caliber of your organic visitors. So, you should set goals for leads generated from organic traffic. Look at how much organic traffic a page receives and how many leads are generated by visitors from organic traffic. The more conversions, the better. After setting up goals in Google Analytics, you must also create a conversion page to track your progress.

September 18, 2024 - Looking at how to use Google Analytics for SEO? Find out what reports to check, how to detect issues, improve SEO, monitor optimization results, and more.

May 25, 2025 - Google Analytics recognizes the most popular search engines and aggregates traffic from them in the Organic Search traffic channel. You can view GA4 organic traffic data in the Traffic Acquisition report under the Acquisition section. Select Session default channel grouping to compare the amount of traffic you get from SEO over the rest of the channels.

December 2, 2024 - Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization.

January 10, 2025 - By default, Google Analytics credits 100% of the conversion to the last landing page the user visited (provided that it was a non-direct click). But the reality is that the person probably wouldn’t have converted if they didn’t read our blog post first. So technically, this page helped assist the conversion. ... Improving SEO for these pages will probably lead to an increase in conversions and revenue.

September 18, 2024 - This guide explores 7 practical ways to leverage GA4's features to enhance your SEO efforts and improve your website's performance in search results.

August 27, 2024 - Although every website has different metrics that matter, this post is a universal list of 5 ways to use Google Analytics to report the success of your SEO efforts.

June 2, 2025 - Learn how to create SEO reports in Google Analytics 4 and track key organic traffic metrics, build GA4 SEO reports, and improve your SEO strategy.

September 5, 2023 - You can measure SEO in Google Analytics via the following methods: 1) Use the Channels report to measure the performance of SEO traffic in Google Analytics.

May 8, 2025 - Learn how to use Google Analytics for SEO and boost your online performance. Discover how to track rankings, check metrics, and find keywords.