Digital marketing is about connecting people and brands online. Digital marketing uses social media, display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.  E-commerce refers to the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.

Organizations of all kinds need digital marketing and e-commerce professionals to reach and engage with their customers online. Digital marketing and e-commerce jobs exist in varied industries, from technology to finance to retail.