GA 360 is the paid version of Google Analytics which is meant for big companies that can afford to spend tens of thousands of dollars on an analytics tool(s). In the context of the GA premium, the free version of Google Analytics is called ‘Standard Google Analytics’.

Digital Analytics is a core skill. Google Analytics is just a tool used to implement digital analytics. You can also implement digital analytics via other tools like Adobe Analytics, Kissmetrics, etc. You learn data analysis and interpretation from digital analytics and not from Google Analytics. You learn to set up KPIs, strategies and measurement frameworks for your business from digital analytics and not from Google Analytics.

Universal Analytics is a new and better version of Google Analytics. Universal Analytics (UA) provides more ways to collect and integrate different types of data than Google Analytics (GA).

Through UA you can integrate data across multiple devices and platforms. This is something that is not possible with GA. Consequently, UA provides a better understanding of the relationship between online and offline marketing channels that drive sales and conversions than GA.