I run a Google Ad campaign for a Shopify site.

Sometime in beginning of Sept., there appeared to some changes in Google Ad dashboard, Ad setup and conversions (Purchase) setup. I have been taking help of Google Ad supports teams to fix this but couldn't be sure if that has worked.

Recently, during one such session, Google confirmed Shopify has introduced and app, Google & Youtube App, and that is only supported way now to track purchase conversions. Not only that, one has to link the site (products) with Google Merchant Center as well, as it is no necessary to link purchase conversion to Google Ad dashboard. I don't want to use or link GMC due to some limitations.

Plus, may be just to encourage me, Google said that this is a common issue now being faced by Shopify and Google Ad users.

Your thoughts and advise would be appreciated.

Shopify user trying to create a 2nd product feed but do not know how to do it. I use the Google & Youtube App. I see in Google Merchant that there is a data feed called Content API that is coming from Shopify (these are the products i chose to advertiser). does anyone know how to create a 2nd feed?

for context: I am trying to make one group of products listed in Free only and the only place I can find to do this in the settings of the Data sources for the feed

Thanks!

(apparently I am not allowed to post this in the GoogleAds sub as it got taken down)

Hi,
I setup a store for a client and would like some clarifications on the "Google & Youtube" sales channel...

First, a little background. The shop is visible to all however I am using an app to hide prices, we want prices to only be visible to logged in users. Anyone can create an account however we have another app that we use to manage account validation because the accounts need to be approved manually before they are active since we only sell to B2B customer and the manufacturer has strict limitations that don't allow sharing prices publicly.

Now we do have the "Google & Youtube" app installed, this app was needed because we do want to track analytics data and that app is required for that, we very much WANT our products to be found in google search results (not in google "shopping" results though), we just don't want prices to be visible. Since I do have this app installed, it automatically added the Google & Youtube Sales Channel in shopify and all products were assigned to it, however we did NOT create a Google Merchant Center account, so I assumed google wouldn't have any product data feed.

We initially ran into some issues because although the price hiding app and account creation apps were working, somehow google was still able to pull the price data from our products and was displaying the prices under the products in search results. We modified the source code of templates to remove any and all reference to prices using an IF statement (if logged in keep the code, otherwise price code is removed). This worked, however the issue is that if we do any theme update we have to get the developer to re-apply all the code changes everywhere.

My question is, if I keep the "Google & Youtube" app installed but remove all my products from the "Google & Youtube" sales channel, what will the impact be exactly?
- Will google completely de-index all my products pages (bad)
OR
- Will google simply not try to find and display the product rich snippet data (price etc) for each product (Good because perhaps this would achieve the same thing we did by removing the price code in the template but allow us to update the theme without having to modify everything everytime).

Any insight?

Hello everyone,

I'm in the process of connecting my Shopify store with Google Ads and Analytics to ensure effective tracking of my advertising campaigns, especially tracking purchases. From my research, I've gathered that installing the Google and YouTube Channel app for Shopify should allow a direct connection with Google Ads and Analytics, theoretically enabling purchase tracking without additional configurations.

Here are my specific questions:

1. Integration Requirements: Do I really only need the Google and YouTube Channel app for Shopify to activate purchase tracking, or are there hidden settings or additional steps I need to be aware of? Specifically, I'm wondering if I need to configure the Google Tag Manager or any other tools.

2. Verification of Tracking: How can I make sure that the tracking is working correctly before I actually start running ad campaigns? Is there a way to test the tracking of purchases in real-time to ensure that all data is correctly transmitted to Google Ads and Analytics?

3. Best Practices: Does anyone have experience with this integration and can share best practices or tips, particularly regarding verifying tracking data or avoiding common pitfalls?

I want to make sure I'm doing everything correctly before investing money into ad campaigns and would greatly appreciate advice or guidance from the community.

Thank you in advance!