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WordStream
wordstream.com › home › blog › the big, easy cheat sheet for google display ads
The Big, Easy Cheat Sheet for Google Display Ads - WordStream
April 19, 2024 - But if you’d like to maintain control over your ads and you plan on taking the uploaded route, these are the 12 common display ad sizes you’ll need to accommodate: ... Like the Google search network, the Google display network runs on a live auction system.
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JumpFly, Inc.
jumpfly.com › home › ppc › which google display ad sizes work the best
Which Google Display Ad Sizes Work the Best | JumpFly Digital Marketing Blog
May 10, 2022 - These ad formats can be shown on most of the placement options, so including the recommended formats should be taken as a requirement. ... The Incline Rectangle is by far the most popular ...
Discussions

What are your best performing image sizes for responsive display ads?
For responsive ads, definitely make them as high res, large size as possible (within the landscape aspect ratio + square) because the system will scale them as needed. Use both so that your ad is eligible for as many placements as possible Edit: autocorrect typo More on reddit.com
🌐 r/adwords
7
5
August 18, 2020
The best google ad sizes and positioning on a web page, and practices?
I would replace 'header' and 'content' with 'ad' and then I think you'll be pretty much at the industry standard. Also need a cookies popup and ad blocker popup More on reddit.com
🌐 r/Frontend
12
0
September 30, 2023
Google Display Ads Dimensions
300x250, 160x600, 300x600, 728x90 and 320x50 More on reddit.com
🌐 r/PPC
6
2
March 24, 2022
Google Display Ads - All sizes needed?
You don't need to. It is recommended because it gives you the opportunity to reach websites that only support certain ad specs. Run with the ones you're happy with. If you're not satisfied with the results or want to use more budget, then consider adding more I'm time. More on reddit.com
🌐 r/PPC
8
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October 18, 2022
People also ask

What are thin banner ad sizes?
Thin banner ad sizes typically refer to ad formats with smaller dimensions, such as 120x240 pixels or 120x600 pixels.
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setupad.com
setupad.com › home › ad formats › best-performing banner ad sizes for publishers in 2025
Best-Performing Banner Ad Sizes for Publishers in 2025
What are the standard banner ad sizes?
The standard banner ad sizes include 300x250 pixels (medium rectangle), 728x90 pixels (leaderboard), and 160x600 pixels (skyscraper), among others.
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setupad.com
setupad.com › home › ad formats › best-performing banner ad sizes for publishers in 2025
Best-Performing Banner Ad Sizes for Publishers in 2025
What are common mobile banner ad sizes?
Common mobile banner ad sizes include 320x50 pixels (mobile leaderboard) and 300x250 pixels (medium rectangle), optimized for smaller screens.
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setupad.com
setupad.com › home › ad formats › best-performing banner ad sizes for publishers in 2025
Best-Performing Banner Ad Sizes for Publishers in 2025
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Directive CA
directiveconsulting.com › home › top 10 most popular google display ad sizes in 2025
Top 10 Most Popular Google Display Ad Sizes in 2025 - Directive CA
September 3, 2025 - Like many forward-thinking marketing professionals, you can start with the top two sizes for brand awareness—300×250 and 728×90—and expand once you see the results. The leaderboard banner remains one of the most popular display ad formats ...
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WebFX
webfx.com › home › blog › marketing › google ad sizes: the 17 google display ad sizes
Google Ad Sizes | Ultimate Google Display Ad Sizes Guide
*Top Performing ad size With an exceptional amount of available space across the Google Display Network, medium rectangle ads are some of the most successful Google retargeting ad sizes.
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Growthmindedmarketing
growthmindedmarketing.com › home › the top performing google display ad sizes in 2025
The Top Performing Google Display Ad Sizes in 2025
3 weeks ago - The medium rectangle, although very similar to the large rectangle below (336×280), allows adequate space to fit more content in your banner design. This popular ad format is considered one of the most effective (and perhaps the most expensive) ...
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Setupad
setupad.com › home › ad formats › best-performing banner ad sizes for publishers in 2025
Best-Performing Banner Ad Sizes for Publishers in 2025
January 10, 2025 - According to our records, these are some of the most popular and top-performing banner ad sizes. Display advertising refers to showcasing banner ads on publisher webpages or social networks. These ads can be in the form of text, images, or videos, and their main objective is to entice visitors to click on them, leading them to the advertiser’s page. Display ad campaigns are typically managed through ad networks like the Google ...
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SFGate
marketing.sfgate.com › blog › the-5-most-popular-display-ad-sizes-you-need-to-know
The 5 Most Popular Display Ad Sizes You Need to Know
July 8, 2025 - However, some of the most effective and widely used ad sizes include 300x250 pixels (medium rectangle), 728x90 pixels (leaderboard), and 336x280 pixels (large rectangle). These sizes are popular because they balance visibility and user experience.
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Google Support
support.google.com › admanager › answer › 1100453
Supported ad sizes - Google Ad Manager Help
Maximize ad performance by choosing top-performing ad sizes This article describes ad sizes for Google Ad Manager. It recommends using top-performing sizes to get the most out of your ad space. Ad
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Single Grain
singlegrain.com › single grain › paid media › the best google ad sizes to maximize your campaign success
The Best Google Ad Sizes to Maximize Your Campaign Success - Single Grain
Google ad sizes significantly influence campaign performance by maximizing visibility across diverse devices and placements. Popular sizes include inline rectangle (300×250) and leaderboard (728×90), which capture user attention effectively ...
Published   September 25, 2024
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CC Digital
ccdigital.co.uk › blog › google-display-most-common-ad-sizes
Google Display Ads: Size Specifications — CC Digital
February 11, 2025 - We generally recommend using uploaded display ads which you can ask us or your graphic designer to create. This gives you better and complete control over what your ads look like. Responsive ads put your “ads look” more in the hands of Google. Here are the most common ad sizes for the display network:
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Adsbot
adsbot.co › home › blog › google ads display sizes
Google Ads Display Sizes | Adsbot
September 12, 2024 - In this article, you will find: ... Here you will find the most commonly used Google Ads display sizes in pixels, but do not forget that your banner ads must be no larger than 150 KB file size.
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Penji
penji.co › google-display-network-ad-specs
Google Display Network Ad Specs 2025 Cheat Sheet - Unlimited Graphic Design Service
Multiple ad formats. As mentioned above, GDN supports various ad formats, including text, image, video, and interactive ads. That said, this flexibility and the choice among various Google Display ads sizes allows you to engage your target audience effectively.
Published   May 16, 2025
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Sprout Social
sproutsocial.com › sprout blog › topics › social media management › always up-to-date guide to social media image sizes
Always Up-To-Date Guide to Social Media Image Sizes | Sprout Social
August 28, 2025 - Before we get into it, here are some additional resources: Easily reference this social media image sizes list in our always up-to-date Google Doc.
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Reddit
reddit.com › r/adwords › what are your best performing image sizes for responsive display ads?
r/adwords on Reddit: What are your best performing image sizes for responsive display ads?
August 18, 2020 -

Hi there,
I am about to launch some Google display campaigns using responsive display ads. Designing the images though I am a bit confused about what sizes and formats I should use.

In the official guide on how to create responsive display ads Google recommends the following:

  • Include the five most popular standard image sizes.

Why: The top five sizes (300 x 250, 728 x 90, 160 x 600, 320 x 50, 300 x 600) can be automatically resized to fit 95% of the available placements across 3M+ apps and websites.

Whereas in a different support article Google basically tells you to go as large as possible

  • Landscape. If you choose the upload option, keep in mind that your landscape image should have a ratio of 1.91:1 and be greater than 600 x 314. The file size limit is 5120KB.

  • Square. If you choose the upload option, keep in mind that your square (1:1) image should be greater than 300 x 300. The file size limit is 5120KB.

In the end it is a matter of testing of course but I was wondering if anyone can go as far as sharing their experience or giving a recommendation.

Many thanks,
Max

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Figma
figma.com › resource-library › google-display-ad-sizes
Google Display Ad Size Guide & Free Templates | Figma
In this article you will find a breakdown of what Google display ad sizes are best to use, and best design practices for your next big ads campaign.
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Augurian
augurian.com › blog › top-10-google-ads-banner-sizes
Top 10 Google Ads Banner Sizes By Performance - Augurian
August 7, 2020 - Therefore, it’s relatively cheap and great for brand awareness. Similar to the mobile banner ad but with a little more real estate, the 300×250 ad size is popular among the best performing display ad sizes as well.
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Publift
publift.com › home › blog › banner ad sizes: 8 most popular formats in 2025 explained
Banner Ad Sizes: 8 Most Popular Formats in 2025 Explained
1 week ago - Advantage: Sitting at the top of articles or forum sites, it maximizes viewability, increasing brand awareness and engaging users effectively. The 300 x 250, also known as Medium Rectangle banner ad, is one of the most popular ad sizes for mobile ...
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Clictadigital
clictadigital.com › home › digital marketing blog › the best google display ad sizes — a complete guide
The Best Google Display Ad Sizes — A Complete Guide
March 3, 2023 - It is one of the most common Google display ad sizes. Google has many of these ads available, and they suggest making both text and display versions for better campaign results. Its smaller version, the Skyscraper ads, is tall and narrow and measures about 120×600. People see them slowly while scrolling a webpage. This size is still on Google Ads but is not as popular now.
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Manypixels
manypixels.co › manypixels design blog › marketing design › ultimate guide to google display ad sizes
Google Display Ad Sizes: Your Ad Specs Cheat Sheet
February 10, 2025 - Make sure your ads are displayed correctly across the Internet by following the required size specifications. You’ll find everything you need to know about the top performing ad sizes here. It’s a commonly quoted statistic that Google Display Network reaches 90% of online users.
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Claire Jarrett
clairejarrett.com › home › blog › adwords › the ultimate guide to google ads banner sizes [updated for 2025]
The Ultimate Guide to Google Ads Banner Sizes [Updated For 2025]
3 weeks ago - All you have to do is upload images in square (1:1) and landscape (1.91:1) aspect ratios. Then, Google will reformat them to fit on different screens, depending on who’s viewing them.