Google Ads does not strictly enforce a word limit but instead imposes character limits for ad copy. Responsive Search Ads allow up to 30 characters per headline and 90 characters per description. These character limits encourage concise and impactful messaging, requiring advertisers to choose their words carefully to maximise the ad's effectiveness within the available space.

Google Ads rules encompass guidelines on ad content, practices, and technical requirements. Key rules include prohibitions on misleading or false information, inappropriate content, and the misuse of personal information. Google also enforces technical rules regarding the use of trademarks, ad formatting, and character limits to ensure a positive and safe experience for users. Advertisers must adhere to these rules to maintain the integrity of their ads and avoid penalties or disapproval of their ad campaigns.

Yes, Google ad character limits include spaces. Every character, including letters, numbers, punctuation marks, and spaces, counts towards the limit. Advertisers need to consider this when crafting their ad copy to ensure it fits within the allocated space without exceeding the character limits for headlines and descriptions. Efficient use of space is key to creating effective and compliant Google Ads.