HawkSEM
hawksem.com › home › google ads image extensions: the ultimate image assets guide
Google Ads Image Extensions: The Ultimate Image Assets Guide
August 14, 2025 - Image extensions (aka assets) for Google Ads are visual assets you can include in your search ads to increase clicks. Our experts share tips, examples, and a checklist to help you build visual ad campaigns that convert.
WordStream
wordstream.com › home › blog › the easy guide to google ads image extensions
The Easy Guide to Google Ads Image Extensions
November 14, 2023 - Learn how to set up Google Ads image extensions, where to find images for them (plus specs), as well as best practices for image extensions and how to view your performance.
B2B SaaS Google Ads: What Images Work Best? Screenshots Allowed?
Honestly don’t need to reinvent the wheel here. Stay away from anything super text heavy, I don’t think I’ve ever needed to use any images with lots of text, Just something that can show a little bit about what your product is or business is. Make it eye catching - the main function of an image extension is to simply draw attention and take up more space on the SERP. More on reddit.com
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October 23, 2024What kind of results have you guys had from Google Ads image extensions, both dynamic and standard?
It has increased CTRs and CR% modestly in most cases where we've implemented it for our clients. Obviously image choice makes a huge difference. And, importantly, these generally only run on mobile devices right now. Lastly, as with all new Google features, you will have a competitive advantage initially which goes away once everybody implements it. So you may see a noticeable improvement initially which decreases over time. In terms of dynamic image extensions, Google probably won't "screw-up" large unless you have a ton of irrelevant images on your site. Over time Google will automatically figure out which images are working best and optimize for those. https://www.tenthousandfootview.com/how-to-implement-image-extensions/ More on reddit.com
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August 14, 2021Google image extensions never shown ?
Do you search from your mobile? I think it's only available on mobile inventory for now.
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August 4, 2020Can anyone help me find Image Ad Extensions on Google Ads? (link to image at end)
There are requirements for this extension. It could be that the account hasn’t been running for 90 days but it could one of many things. Here’s Google’s docs summarising https://support.google.com/google-ads/answer/9566341?hl=en-GB More on reddit.com
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June 30, 2023Videos
Toptal
toptal.com › external-blogs › growth-collective › google-ads-image-extensions-complete-guide
Google Ads Image Extensions: The Complete Guide for 2024 | Toptal®
September 23, 2024 - On your Google Ads interface, click on Ads and Assets on the page menu (vertical bar) then select Assets. ... You can add images only at the campaign or ad group levels, unlike other ad extensions which you can add at the account level. If you’ve decided to ‘Add to Campaign’, for example, you need to select the specific campaigns you want images added to.
Google Support
support.google.com › google-ads › answer › 9566341
About image assets for Search campaigns - Google Ads Help
Image assets allow advertisers to upload rich, relevant visuals to complement their existing text ads. Image assets can help drive performance for advertisers, with compelling visuals of products or s
Algebra Digital
algebradigital.co.uk › image-extensions-in-google-ads
Image Extensions in Google Ads: A Guide for Visual Advertising - Algebra Digital
September 18, 2024 - Let’s find out how you can use these ad extensions to help you improve your Google Ad campaigns and attract customers by winning the click on the Google SERP. Back in 2017, Google announced the precursor to image extensions, Visual Sitelink Extensions, these were then followed by Gallery Ads, before image extensions were announced in July 2020.
Reddit
reddit.com › r/ppc › b2b saas google ads: what images work best? screenshots allowed?
r/PPC on Reddit: B2B SaaS Google Ads: What Images Work Best? Screenshots Allowed?
October 23, 2024 -
I’m running Google Ads for a B2B SaaS company and want to include images. For those with experience, what types of images have you used? Have you tried adding screenshots, and if so, do they comply with Google’s “no text on images” rule? Are screenshots considered “text” in this case? Would love to hear about any experiments or insights you’ve had!
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Honestly don’t need to reinvent the wheel here. Stay away from anything super text heavy, I don’t think I’ve ever needed to use any images with lots of text, Just something that can show a little bit about what your product is or business is. Make it eye catching - the main function of an image extension is to simply draw attention and take up more space on the SERP.
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Screenshots such as a splash screen or graph can work if there is no text or regular screen if the text is too small to detect as text. If your software serves a particular industry, like mining for e.g., it's appropriate to show mining equipment to align your product with the niche market. Otherwise just business people in front of a computer or using another device as appropriate. You can get performance reports for different images so it's a good idea to test different ideas.
Google Groups
groups.google.com › g › adwords-api › c › CUUZVigve9Y
Image Extensions
January 3, 2023 - https://github.com/googleads/google-ads-dotnet/blob/main/Google.Ads.GoogleAds/examples/Misc/UploadImageAsset.cs https://github.com/googleads/google-ads-dotnet/blob/main/Google.Ads.GoogleAds/examples/Extensions/AddImageExtension.cs Let me know if you have any questions. Thanks, ... Either email addresses are anonymous for this group or you need the view member email addresses permission to view the original message ... Thank you for your prompt response. Seems you have provided the same URL's, which I referring in my initial email. Could you please provide information on how to create ImageAssetId (i..e, /// <param name="imageAssetId">ID of the image asset to be used for creating the extension).
JumpFly, Inc.
jumpfly.com › home › ppc › image extensions on google & microsoft & how they’re used differently
Image Extensions on Google & Microsoft & How They’re Used Differently | JumpFly Digital Marketing Blog
October 4, 2022 - You will want to use diverse, high-quality images that are relevant to your keywords, with the recommended image resolution for landscape images being 1200×628 and 1200×1200 for square images. Below is an example of how these images might display on the Google Search Engine Results Pages (SERPs). ... For Microsoft Image Extensions, you can associate up to 25 images to each Campaign or Ad Group.
WordStream
wordstream.com › home › blog › the complete google ads extensions cheat sheet (+tips to boost ctr)
19 Google Ads Extensions to Boost Your CTR (+Examples)
June 11, 2025 - Use this full breakdown of all 19 Google Ads extensions—complete with examples and tips—to get more clicks on your ads.
Anthchen
anthchen.com › home › a guide to image extensions in google ads: examples and requirements
A Guide to Image Extensions in Google Ads: Examples and Requirements | Anthony Chen
April 11, 2023 - Learn how to use image extensions in Google Ads to make your ads more visually appealing and engaging. Discover requirements and examples for creating high-quality image extensions.
Most Marketing
mostmarketing.net › home › blog › google › the basics of image extensions in google ads
The Basics of Image Extensions in Google Ads | Most Marketing | Marketing Services & Education
March 1, 2022 - Campaigns and ad groups can have up to twenty image ad extensions attached. Having the same image uploaded in the two ratios would count as two images. Like all other features of Google Ads, image extensions are intended to improve results — meaning more clicks.
Jetadv
jetadv.net › about › blog-news › whats-an-image-extension-this-and-other-google-ads-questions-answered › 45051
What’s an Image Extension? This and Other Google Ads Questions Answered
May 5, 2023 - In today's digital world, Google Ads has become an essential platform for businesses looking to reach their target audience and drive growth. With over 246 million unique visitors each month, Google Ads provides businesses with a massive potential audience that they can tap into to generate ...
Grow My Ads
growmyads.com › google-search › google-ads-ad-assets
The Ultimate Guide to Google Ads Asset in 2025
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Semrush
semrush.com › blog › google ad extensions: 12 assets to enhance your campaigns
Google Ad Extensions: 12 Assets to Enhance Your Campaigns
December 21, 2023 - In the example below, Sonos uses its five-star rating to help build trust and make people feel more comfortable about clicking the ad and making a purchase. Apart from the rating itself, the extension also shows the total number of reviews the rating is based on. To be eligible for the seller ratings extension, your business’ rating needs to be 3.5 stars or higher. Image extensions for Google Ads allow you to add images to your ads.
Reddit
reddit.com › r/ppc › what kind of results have you guys had from google ads image extensions, both dynamic and standard?
r/PPC on Reddit: What kind of results have you guys had from Google Ads image extensions, both dynamic and standard?
August 14, 2021 -
I run a company that sells highly visual products, so I'm thinking that these could give our PPC ad campaigns a nice CTR boost. Obviously the only way to know what will happen in my unique case is to simply test them out, but that said, I am curious what your experience has been with them, both in terms of CTR, and conversion rates?
Re dynamic images, my biggest concern is: Maybe Google will screw up and add some shit images from the websites. Another concern of mine is: The images could cause user expectations to be violated, which might actually increase the bounce rate. For example, say the ad drives traffic to a collection page for a group of products. The image might be one specific product. The user clicks on the image, expecting it to take them to that specific product page, but it sends them to the collection page in general, and they're like "WTF, this isn't what I wanted to click on..." Just a couple of the concerns I have about the dynamic image extension approach in particular.
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It has increased CTRs and CR% modestly in most cases where we've implemented it for our clients. Obviously image choice makes a huge difference. And, importantly, these generally only run on mobile devices right now. Lastly, as with all new Google features, you will have a competitive advantage initially which goes away once everybody implements it. So you may see a noticeable improvement initially which decreases over time. In terms of dynamic image extensions, Google probably won't "screw-up" large unless you have a ton of irrelevant images on your site. Over time Google will automatically figure out which images are working best and optimize for those. https://www.tenthousandfootview.com/how-to-implement-image-extensions/
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Don’t really see a noticeable difference, but no harm in adding them IMO. One thing to note is they only show a small % of the time, and almost primarily on mobile, although I’ve seen some lately appearing on desktop more often. Dynamic - Sometimes the images pulled don’t really make much sense, so just make sure to review.
Google Groups
groups.google.com › g › adwords-scripts › c › q7LIB5MEvUg
Image Ad Extensions
Ad extensions including app extensions, call extensions, callout extensions, message extensions, price extensions, review extensions and sitelinks are only the ones that are supported through scripts. On the other hand, I can reach out to the rest of the team and communicate a feature request on your behalf in this regard. However, please be informed that all requests are subject for consideration and are not guaranteed to be supported anytime soon in the Google Ads Scripts. Please do note also that image extensions are in beta and may not be available to all Google Ads users so this might not be feasible via scripts at the moment.
Store Growers
storegrowers.com › home › google ads image extensions: a visual upgrade for search ads
Google Ads Image Extensions: A Visual Upgrade For Search Ads - Store Growers
April 1, 2023 - Like other extensions in Google Ads, image extensions provide potential customers with additional information. They give a visual preview of your product before they even click on your ad. This way, they can make sure that what you are offering is relevant to them. It’s a win-win since it’s easier for customers to find the products they want and it helps advertisers cut down on the number of irrelevant clicks. Take these two ads for example...
Spinutech
spinutech.com › home › digital marketing › paid media › sem & ppc marketing services
Everything To Know About Image Extensions in Google Ads
February 5, 2024 - You can include click-to-call, location extensions, site links, structured snippets, and more. Officially released in 2020, Google’s image extension feature has now become available to use in live Google Ad campaigns for all advertisers.
Sharp Ahead
sharpahead.com › home › image extensions on google ads – are they relevant for b2b?
Image extensions on Google Ads – are they relevant for B2B?
April 22, 2025 - The Chapman Worth image extension is great – it conveys a lot about the team and their office environment. From the image alone I get the idea that this is an approachable, modern, professional firm. The ad copy ties in with the image. Nice job. The Strata image is, for me, an example of what NOT to do with an image extension.
WebFX
webfx.com › home › blog › ppc › a simple guide to google ads image extensions and set up
Basics of Google Ads Image Extensions [+ Set Up Instructions]
Learn the basics of Google ads image extensions, how to set them up, and how you can leverage them to maximize your PPC advertising efforts.