This is how I trained my SEO/link building team and everyone was amazed when we started doing very well in serps. Not exactly writing FAQs but just paying attention to ahrefs/gsc rankings we were showing for on page 2 to 10 and didn't have a relevant article for. Create one and boom, usually within a week you're moving up the serps pretty quickly. Then, those new articles create a whole new set of ahrefs/gsc data to create more from. More on reddit.com

So much terrible advice on this sub. For basic keyword research, yes, keyword planner is absolutely enough, coupled with just googling the keywords you’re targeting to ensure the intent is correct and the SERP isn’t too competitive. All agencies I’ve ever worked for have used this tool, as well as a variety of others. Once you get more familiar with it, more advanced tools will eventually make sense. I heavily prefer SEMrush keyword magic tool - it generates much more encompassing and relevant keywords based off your seed keyword. More on reddit.com

In really broad strokes... I start with the Keyword Magic Tool in Semrush and start building a list from there. I look at the questions on terms in there to see which ones are worth adding as well. I'll use several different stem terms and repeat this process a few times. Then I look at popular sites in the niche and pull their highest traffic pages in Semrush and see what keywords are driving traffic to those pages. I'll add keywords from there to my list. Next I use Google autocomplete on popular search terms. I will type something like "how to bake a" and see what comes up. Then I change the 'a' to a 'b'. Then a 'c'. Relevant keywords from here get added to the list as well as PAA questions that pop up. After a couple of days of doing this, I take the whole big list and run it through Keyword Cupid to start building out silos and cluster ideas. More on reddit.com

Google Keyword Planner in Google Ads is the best tool, and it’s free. Most of the paid tools tap into this API, so you end up getting the same data, just reskinned. I find that the volume estimates tend to be pretty off, since they average out the volume across 12 months and round out to an even number. CPC estimates are wonky as well - “top of page” estimates are often the minimum bid you need to be competitive. The best keyword research comes from running campaigns and looking at search term reports. That gives you real-world data with actual performance metrics tied to your account. More on reddit.com