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Perhaps others can confirm everything I’m sharing below because I’ve only run into this for the first time today with a client’s app. It looks like if you’re generating a new API key to use for location related products (Maps, Routes, Places), Google is requiring your project to be ... More on forum.bubble.io

How is a company of Google's size and resources not able to provide their data for a reasonable price? You're looking at this backwards: companies that charge above market rates typically don't do so because they can't charge a more reasonable rate - if that were the case, their customers would go to their competitors and they'd go out of business relatively quickly. Rather, it's because they can get away with charging a premium for their services, and people will pay it. Consider yourself - OpenStreetMaps is cheaper, so if they're equivalent services why worry about Google Maps being more expensive? The only reason it matters is if you have a preference towards Google Maps over OpenStreetMaps. Sure, in your case that preference might not be worth paying almost 50x more, but all Google needs is a very small percentage of potential customers to believe it is for that disparity in price to be worth while. More on reddit.com

You are understanding correctly. If you're using 10 different services, then the new pricing is probably decent. If you're using one, it probably hurts you. For example, the $200 credit would get you 40,000 free geocodes ($5/thousand) if that's the only service you were using. Under the new model, 40,000 Geocodes would cost you $150/month. First 10,000 free, next 30,000 at $5/thousand. Wish I had better news. More on reddit.com