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October 15, 2025 - Google Trends is a great free tool that is easy to use and can quickly lead you in the right direction. When used with Exploding Topics, you can take your Market Research a step further - discovering more trends and more insights from more sources.

Enhance market research with Google Trends. Analyze consumer behavior, search trends, and audience insights to make informed, data-driven business decisions. ... Market research is key for informed business decisions and can be enhanced with ...

April 17, 2024 - It helps me understand market trends quickly and efficiently. Using Google Trends, I can easily track what’s gaining popularity and what’s not, which helps me make informed decisions for my clients and my own business.

May 3, 2023 - Think With Google is a master tool for deep and competitive market research. Here is how you can use it to create campaigns.

Uncover the latest marketing research and digital trends with data reports and articles from Google.

August 9, 2022 - Google Trends is a nifty tool for getting high-level analysis of your market. It’s worth checking in on it every now and again to see if there are any shifts with your competitors or the industry.

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There are scores of market research ... are some of the best market research tools to get you started: Google Trends (along with the Google Keyword Planner) can help you gauge consumer interest in trending topics....

February 21, 2024 - Google Trends is a tool that finds trending topics based on Google Searches. It can help you discover what your target audience is searching for online and analyze information to provide insight into your customers.

January 2, 2025 - And if you’re selling physical products, you can see how sales trends might impact your business using Google’s Rising Retail Categories. Retailers use this tool often to predict hot-selling holiday items and right-size their inventory. Attest brings old-school focus groups and surveys into the digital era with its rapid-response approach. In the past, organizing interviews and focus groups took weeks or even months. Once the research activities were finished, analysts required additional time to compile the results.

October 6, 2025 - Google Trends is a classic for market research. Since Google knows, well, everything, it can tell you exactly what people across the globe are typing, thinking, and talking about.

Unbiased: Unlike surveys and questionnaires, Glimpse data is unbiased and purely representative of the market (see other advantages of search data). Massive: Over 8.5 billion searches are made on Google every day, providing arguably the most comprehensive dataset in the world.

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May 26, 2025 - These tools collectively can show ... business could use Google’s Market Finder (to identify new market opportunities) and Google Trends (to validate consumer interest trends) before launching a new product line....

January 15, 2025 - There are plenty of free market research tools out there. I’ve highlighted eight of my favorites below. Google Trends is one of the leading market analysis tools on the internet — and it’s completely free to use.

April 30, 2024 - Think With Google’s marketing research tools offer interesting insights on whether anyone is looking for your product (Google Trends), which markets to launch to (Market Finder), and what retail categories rise as the months and seasons pass ...