Here sometimes that I wish I knew when I started out with Google Merchant Center. I’m still learning but it’s a good foundation anyone that’s starting out:

When you list a product in shopify its incomplete in the product specifications:

So if you have google merchant all linked up with your Shopify store you’ll notice that once it pushes to your google merchant you’ll have a product error (shows as a hollow yellow circle in your sales channels).

So you have to go into bulk edit and add your value: custom product, barcode identifies (if it has), color, gender, etc. This will rank your products higher and get rid of the error code.

You’ll also have to work within google merchant and tick boxes, if it’s a custom product etc. It’s a bit of work but I 100% have seen higher traffic fixing these issues.

I’ll also add, if you use the Shop Channel.. you want to add a product category so it pushes onto your Shop.

If anyone else has anything to add do chime in 👍