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Google Support
support.google.com › admanager › answer › 7630763
Preferred Deals overview - Google Ad Manager Help
Specific advertisers can show ads on your sites or apps. Preferred Deals can give certain buyers priority tier inventory, or even be used as a way to sell unique inventory.
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Google Support
support.google.com › authorizedbuyers › answer › 2604595
Preferred Deals overview - Authorized Buyers Help
Preferred Deals is a feature that allows sellers to offer inventory to a single advertiser via a single or various buyers. Some publishers also choose to offer certain inventory exclusively
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Google Support
support.google.com › admanager › answer › 7637485
Programmatic Guaranteed vs. Preferred Deals - Google Ad Manager Help
Preferred Deal: You and the buyer negotiate a price and terms for inventory that the buyer can optionally buy. The buyer has an initial, or "preferred," opportunity to bid at the negotiated price when there's an ad request for the inventory.
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Google Research
research.google › pubs › preferred-deals-in-general-environments
Preferred Deals in General Environments
Download Google Scholar · Copy Bibtex · A preferred deal is a special contract for selling impressions of display ad inventory.
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Google
developers.google.com › authorized buyers › buyer apis › deals
Deals | Buyer APIs | Google for Developers
There are three types of deals: Private Auction Deals, Preferred Deals, and Programmatic Guaranteed Deals.
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AdPushup
adpushup.com › blog › programmatic › preferred deal: pros, cons, and how to set it up in gam
Preferred Deal: Pros, Cons, and How to Set it up in GAM - Adpushup
July 16, 2025 - Preferred deals offer better CPM and inventory control to publishers. Learn how's it different from other programmatic deals & how to set up.
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MonetizeMore
monetizemore.com › blog › create-preferred-deals-best-practices-publishers
How To Create Preferred Deals: Best Practices For Publishers
August 21, 2019 - In 2010, Google launched Dynamic Allocation integration between DFP and AdX to enable publishers to backfill unsold inventories. Publishers are able to monetize every single impression that comes along resulting in better revenue returns. The CPMs delivered may be low or high – publishers basically did not have full control. In 2012, First look deals, used to be called “Direct deals”, now called Preferred deals were initiated shaping the whole publisher population to think differently.
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Reddit
reddit.com › r/adops › google ad manager / preferred deals / general knowledge
r/adops on Reddit: Google Ad Manager / Preferred deals / General knowledge
August 2, 2018 -

Greetings fellas,

I rarely post anything but I'm thrilled that I've found a subreddit about my field of work. :)

I've been a reddit member for quite a while, but never came to my mind to look for that topic.

Straight to the point - I have some questions.

I work in a media group with pretty OK'ish traffic - in the neighbourhood of 5M impressions per week.

Although I'm pretty experienced with our ad platform of choice - Google Ad Manager(suprise, surprise), I am pretty... "green" you might say in the field of programmatic advertising.

I'm doing pretty well with the whole learning on my own experience, but still I have the feeling that some things are just getting away from me.

I will give you an example of some of the problems:

  1. I've made a preferred deal for one of our homepage banner position. They were willing to buy our whole inventory. Unfortunately, for some reason - they weren't able to buy 100% of it. More like 85-90%. Why?

  2. I have a second campaign(preferred deal) that for some reason isn't starting at all. It's not coming out of "Ready" state. I can't think of a restriction(protection) that would stop the campaign from running. I even checked the Admin -> EU User consent page to see if that company is added in the "Ad technology providers" menu. Nothing seems to be stopping the campaign from running.

  3. Where can I find useful information, other than the Google documentation? For example, I think I'm getting how Unified Pricing Rules work and I think I've done a good job with pricing rules, etc,etc. But I can't be sure that there isn't a better way of doing things... :) If this might be the case - can you share with me some useful... knowledge, rule of thumb kind of things.

Aaand thats pretty much it.

I hope somebody finds this topic interesting and try to help out. I will gladly provide more information if needed :))

Thanks in advance

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Permutive
support.permutive.com › hc › en-us › articles › 8217822850844-Google-Ad-Manager-Preferred-Deal-Setup
Google Ad Manager Preferred Deal Setup – Permutive
Any Cohort which is targeted in your environment will have its unique ID. This targeting value gets passed into Google Ad Manager as a key value and then gets mapped to a deal ID.
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PubGalaxy
pubgalaxy.com › blog › ad-tech › preferred-deals-what-are-they-pros-cons-and-differences-with-other-programmatic-direct-deals
Preferred Deals: What are they, pros, cons, and differences with other Programmatic Direct deals - PubGalaxy
Preferred Deals are direct deals within which the publisher agrees to provide exclusive first-look to specific inventory in exchange for a predetermined CPM rate. The terms are negotiated via Google Ad Manager and the price is fixed, no auction ...
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Google Ad Manager
admanager.google.com › home › success-stories › kijiji-offers-priority-access-personalization-preferre-deals
Kijiji offers priority access and personalization with Preferred Deals
Preferred Deals are publisher controlled, non-guaranteed buys with pre negotiated prices (fixed CPMs) that can win ahead of the Open Auction and all other line item types except Sponsorship and Standard line items. Kijiji turned to Preferred Deals when they saw the opportunity to streamline ...
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9to5Google
9to5google.com › home › google one discounting annual 2 tb and ai pro plans by 50%
Google One discounting annual 2 TB and AI Pro plans by 50%
5 days ago - Google AI Pro will cost just $99.99 for your first year instead of $199.99. This comes with 2 TB of storage, Google Home Premium Standard, and a small YouTube Premium add-on discount (14% off).
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Android Central
androidcentral.com › apps & software
Google One is offering 50% off its 2TB storage and AI Pro plans right now | Android Central
4 days ago - Cloud Computing Taking too many photos this year? Get Google's cloud storage for half price to keep them safe - or check out some of these other great deals