Shopify offers a number of sales channels to make it easy to sell products on different online channels like Facebook and the Shop app. The Google sales channel is a bit different, since 1) it now also includes Google Analytics 4 (GA4) tracking, and 2) it is now managed directly by Google.

Learn more about Google Analytics. Follow the steps to install the Google & Youtube channel and connect your Google account. From your Shopify admin, go to Sales channels > Google & YouTube.

Littledata solves this problem by attaching the name of the sales channel or order app to every purchase that comes in as a custom parameter called app_name. Whenever a purchase happens, the app_name parameter gets populated with the order app or channel. This is different to the ‘source’ in Google Analytics, which is the source of the marketing campaign or click which brought the revenue. The default value is “Shopify Online Store”, for the Shopify checkout, and the others can look like this:

If you don't have the Google & ... Merchant Center to complete your GA4 tags setup process. Install the Google & YouTube sales channel to your Shopify store....

Learn how to easily install Google Analytics 4 (GA4) on your Shopify website with our step-by-step guide. Get started by creating a GA4 property and setting up the Google channel Sales Channel app.

Once setup is completed, you may see this page that says, “It may take up to 48 hours before your property starts collecting data.” · Now, go to your Shopify admin and click on the Sales channels tab on the left sidebar.

After you set up GA4 on your store, the following events are automatically tracked. Shopify Events Enabled by the Google Sales Channel App As outlined in the Shopify official documentation https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/tracking-ecommerce-events-u...

March 11, 2024 - The long-awaited Google Analytics 4 and Shopify integration is available via the Google Sales Channel App. Keep in mind that this integration, much like Universal Analytics, connects the property to your Shopify store.

September 15, 2025 - Log into your Shopify admin and ... App to connect Google Analytics 4 to Shopify. In the Shopify admin, go to Sales Channel > Online Store > Preferences....

2 weeks ago - In this blog post, I will show you different methods how to install Google Analytics 4 on Shopify. We will look at implementing it via the Google & YouTube Channel App, Google Tag Manager, and the GTAG. After that, I will give my thoughts on the pros and cons of each method. So don’t rush to implement everything you see here. First, read the article thoroughly, the pros and cons of each installation method, and then pick the one that fits your needs the best. ... Option #2. Install GA4 with GTM

July 26, 2023 - Shopify offers a number of sales channels to make it easy to sell products on different online channels like Facebook and the Shop app. The Google sales channel is a bit different, since 1) it now also includes Google Analytics 4 (GA4) tracking, and ...

May 14, 2025 - Set up a Web Data Stream for your ... see it—it starts with “G-“). Head to your Shopify admin, install the official Google & YouTube sales channel, and connect it to your Google account....

March 29, 2023 - Step-by-step tutorial : How to set up GA4 to your Shopify store through 3 methods - via Shopify Google Channel App (no code required, highly recommended for basic tracking), via Google Tag Manager (advanced), or embedding GA4 gtag.js code into Shopify theme (advanced).

You don't have to connect to the ... to Google's Shopify: Set up your Google tag documentation. Install the Google & YouTube sales channel to your Shopify store....

To integrate Shopify & GA4, you have a couple of options: The Google Sales Channel app, a native solution to provide you with basic ecommerce events on your Shopify store.

April 21, 2025 - Incorporating Google Analytics into your Shopify store is essential for gaining valuable details about customer behavior, optimizing marketing campaigns, and driving sales growth. This blog post explored various methods for integrating GA4 with Shopify, including the Google & YouTube Channel App, ...

July 4, 2025 - Go to your Shopify account, on the left panel click “Online Store” > “Preferences”. Go to the “Google Analytics Account” section and click “Manage pixel here”. Now: A. If the Google app hasn’t been installed, review the permissions ...

March 14, 2025 - Log in to your Shopify store, then click here to view the app. Next, click 'Add app' to install the Google Sales Channel app to your store, and finally, click 'Add sales channel' to start using it.