Search campaign google ads
What to do in Google ads search campaign
Google Search Campaign Structure Idea - Need input
Why even split each location into its own campaign if search volume is so low? If the client wants to dominate all areas as much a possible, it sounds like you wouldn't have budgetary reasons to warrant a split. I think you are over complicating this. Put everything in one campaign unless you have an actual reason it split it up. You can group services and cities by ad group.
Having one campaign will give you more bid strategy options. You may not have enough conversion volume in some campaigns if search volume is an issue. Google recommends to consolidate as much as possible.
More on reddit.comGoogle Ads Search campaign- Max conversion
If you broaden your keyword set, you'll be eligible for more searches. It's only logical that your impression share drops when there's a lot more impressions available. Don't worry, this is normal. Keep an eye on your search term reports to make sure that you're not catching worse quality searches than before.
More on reddit.comHow do Search ads work?
What are Search ads?
What are AI-powered Search ads?
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Fence Company campaign results
Hello Guys, I’m running a Google Ads search campaign for my fencing company and I’d love some advice on how to optimize my results. Here are the details:
Campaign Settings: Targeting: Only people in my local state Bidding Strategy: Max clicks, $190/day budget
Campaign Structure: 3 ad groups (1 for each service) Fence Builder Fence Repair Fence Installation All ad groups have 2 ads with different headlines and descriptions At least 1 headline in each ad has dynamic keyword insertion
Keywords: Exact match, high intent keywords like “fence builder,” “fence contractor,” “fence company near me,” etc. across all ad groups. Negative Keywords: A decent list to exclude terms like “cheap,” “how to,” “diy,” “supply stores,” etc. Im using the whole ads real estate with call outs, extensions and all the rest of the assets.
Results (after 25 days): Clicks: 89 CTR: 6.92% Avg. CPC: $14.65 Conversions: 4 (with the first conversion on day 2 and the first click, which made my conversion rate 100% for that day)
Search Terms Report: Mostly highly relevant terms like “fence builder near me,” “fence repair near me,” “contractors for fence near me,” etc. Auction Insights (for the full campaign duration): Impressions Share: 57.43% Top of Page Rate: 71.70% Abs. Top Rate: 46.96%
Conversion Goals: Phone calls from ad extensions Lead form submissions (to a thank-you page) Calls from website buttons
The Issue: Everything seemed to be going well, but I only got 4 conversions, and I’m not sure why. The campaign went a whole week with no conversions, so I panicked and shut it down early.
My Question:Do you think I cut it off too soon? Should I had given the campaign more time to gain traction? Or could there be something wrong with my setup that I’m missing? As of right now it seems to me that it is a landing page issue, however this landing page did perform well on the first week even during the learning phase... Any thoughts or suggestions would be greatly appreciated! Thanks in advance! 🙏
I have tcpa google ads search campaign with budget 50$ a day, which is not totally spent. Max CPC is 3$ and CPA 15$A. One ad group with 4 keywords. I have 2-4 conversions from this. Whats is better to be changed to use all the daily budget: increasing cpa, cpc or adding keyword?