Some difference is normal. Such a big difference is not normal. The common reasons for differences between Google Analytics (GA) and Google Search Console (GSC) are these: Some browsers (Brave) and browser plugins (AdBlocker) will block GA but cannot block GSC. If you use a cookie consent banner, GA cannot track users who did not give consent. GSC is not affected by consent. GSC can track any file on your website. Including PDF or images. Even JavaScript or CSS files if they end up ranking by accident. GA can only track documents that have the GA code. For completeness, these things can happen as well. But they are not relevant in your case: GSC only tracks Google. GA lumps multiple search engines together as Organic. In GA you need to specifically filter for „Google“, not just Organic to compare the data to GSC. The timezone in GA is normally set to whatever you defined as the appropriate timezone for your website. GSC timezone is fixed. This is especially important for non-American websites. Answer from maltelandwehr on reddit.com
Bounteous
bounteous.com › insights › 2015 › 08 › 05 › google-search-console-vs-google-analytics-why-clicks-dont-match-sessions
Google Search Console Vs. Google Analytics - Why Clicks Don't Match Sessions | Bounteous
August 5, 2015 - Non-HTML pages like PDFs are not counted in Google Analytics (but are counted as Google Search Console clicks). The few users who do not have JavaScript enabled will go unnoticed by Google Analytics.
Google Support
support.google.com › webmasters › thread › 255296214 › discrepancy-between-gsc-clicks-and-ga-sessions
Discrepancy between GSC clicks and GA sessions - Google Search Central Community
January 25, 2024 - Search Console · false · Search · Clear search · Close search · Google apps · Main menu · 9463197869341209038 · true · Search Help Center · false · true · true · true · true · true · 83844 · false ·
Google Analytics vs Google Search Console Organic Clicks do not Match
GSC is sampled especially if you don’t receive enough click data for them to anonymize the data. They don’t want you to be able to identify a specific user. More on reddit.com
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November 25, 2022Why is my search console url clicks much more than Google analytic sessions?
Some difference is normal. Such a big difference is not normal. The common reasons for differences between Google Analytics (GA) and Google Search Console (GSC) are these: Some browsers (Brave) and browser plugins (AdBlocker) will block GA but cannot block GSC. If you use a cookie consent banner, GA cannot track users who did not give consent. GSC is not affected by consent. GSC can track any file on your website. Including PDF or images. Even JavaScript or CSS files if they end up ranking by accident. GA can only track documents that have the GA code. For completeness, these things can happen as well. But they are not relevant in your case: GSC only tracks Google. GA lumps multiple search engines together as Organic. In GA you need to specifically filter for „Google“, not just Organic to compare the data to GSC. The timezone in GA is normally set to whatever you defined as the appropriate timezone for your website. GSC timezone is fixed. This is especially important for non-American websites. More on reddit.com
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July 31, 2024Can someone explain discrepancy between Search Console Clicks and Google Analytics Session?
A session is when the page loads. So if someone clicked and then immediately left you would have 1 click and 0 sessions.
More on reddit.com 6
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June 13, 2016Google Search Console clicks vs. Google Analytics organic traffic sessions; GA reports more that GSC
GA would also report organic clicks from non Google search engines whereas GSC won't.
More on reddit.com 13
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March 29, 2016Can I connect Google Search Console to Google Analytics?
Yes. In GA4, go to admin settings and link your Google Search Console property. This allows you to view GSC data like queries and landing pages directly in GA4. For multi-platform reporting, use AgencyAnalytics to pull in both data sets and create custom marketing dashboards.
agencyanalytics.com
agencyanalytics.com › blog › google-search-console-vs-google-analytics
Google Search Console vs Google Analytics: Key Differences & Use ...
How do I analyze organic traffic in Google Search Console vs. Google Analytics?
Use GSC to review impressions, clicks, and ranking positions from Google Search. It shows how your site is found. Use GA4 to track what users do after they land, such as session duration, bounce rate, and conversions. Comparing both provides deeper insight into organic traffic quality.
agencyanalytics.com
agencyanalytics.com › blog › google-search-console-vs-google-analytics
Google Search Console vs Google Analytics: Key Differences & Use ...
Do I need both Google Search Console and Google Analytics?
Yes. GSC helps monitor search visibility and spot SEO issues. GA4 helps evaluate on-site performance and measure success. Using both ensures you capture the full journey—from discovery in search to engagement and conversion.
agencyanalytics.com
agencyanalytics.com › blog › google-search-console-vs-google-analytics
Google Search Console vs Google Analytics: Key Differences & Use ...
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Why Are Ad Clicks Different To Sessions In Google Analytics?
Seomonitor
help.seomonitor.com › en › articles › 1343123-faq-why-is-there-a-difference-between-the-gsc-clicks-and-the-sessions-shown-in-seomonitor
[FAQ] Why is there a difference between the GSC clicks and the sessions shown in SEOmonitor? | SEOmonitor Help Center
SEOmonitor takes the keyword-wise sessions data from your GA4 account and uses the keyword data from GSC to distribute this to the keywords (refer to our (not provided) solution). Your website's Google Search Console (GSC) property keeps track of clicks - meaning it counts any kind of click.
Reddit
reddit.com › r/seo › google analytics vs google search console organic clicks do not match
r/SEO on Reddit: Google Analytics vs Google Search Console Organic Clicks do not Match
November 25, 2022 -
Hello,
We last last year switched to a new seo vendor.
Trying to really understand how to measure success based on Google Analytics and Google Search Console.
Only issue is these numbers dont match and I am unable to understand the metrics.
For example in Google Analytics we show the exactly the same number of clicks in our city to last year, when we filter by organic.
However in Google Search console we show the clicks have tripled in the last year.
How can these numbers be so different. Is google search console counting ppc? If someone can please answer would be grateful.
Thanks.
Top answer 1 of 4
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GSC is sampled especially if you don’t receive enough click data for them to anonymize the data. They don’t want you to be able to identify a specific user.
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Google Search Console is measuring clicks from search visitors from Google search. It does not include search traffic from other search engines. Google Analytics is not measuring clicks. You are likely looking at sessions or users, which are not the same thing as clicks.
AgencyAnalytics
agencyanalytics.com › blog › google-search-console-vs-google-analytics
Google Search Console vs Google Analytics: Key Differences & Use Cases - AgencyAnalytics
April 23, 2025 - It only tracks that initial action, not what happens after the user lands on the site. Google Analytics, on the other hand, tracks sessions—what happens after a user clicks and actually lands on the site.
MeasureSchool
measureschool.com › home › google search console vs google analytics 4 – differences and similarities
Google Search Console vs Google Analytics 4 (2025)
January 7, 2025 - He founded MeasureSchool to help ... ... “GA4 simply records one click per session, whereas GSC records a click for every “page view”, regardless of how many times a visitor clicks on the links in a session....
Stan Ventures
stanventures.com › home › google analytics vs. search console: why the data doesn’t match
Google Analytics vs. Search Console: Why the Data Doesn't Match - Stan Ventures
February 4, 2025 - Search Console tracks search visibility; Google Analytics tracks user behavior. Clicks and sessions are different, so discrepancies are normal.
Reddit
reddit.com › r/bigseo › why is my search console url clicks much more than google analytic sessions?
r/bigseo on Reddit: Why is my search console url clicks much more than Google analytic sessions?
July 31, 2024 -
There is a vast difference I mean vast, search console url clicks for a month is 11,000 but my analytic sessions is only 20% of this. It is a site developed in HubSpot and we use GTM Is there a problem I should be rectifying?
Top answer 1 of 6
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Some difference is normal. Such a big difference is not normal. The common reasons for differences between Google Analytics (GA) and Google Search Console (GSC) are these: Some browsers (Brave) and browser plugins (AdBlocker) will block GA but cannot block GSC. If you use a cookie consent banner, GA cannot track users who did not give consent. GSC is not affected by consent. GSC can track any file on your website. Including PDF or images. Even JavaScript or CSS files if they end up ranking by accident. GA can only track documents that have the GA code. For completeness, these things can happen as well. But they are not relevant in your case: GSC only tracks Google. GA lumps multiple search engines together as Organic. In GA you need to specifically filter for „Google“, not just Organic to compare the data to GSC. The timezone in GA is normally set to whatever you defined as the appropriate timezone for your website. GSC timezone is fixed. This is especially important for non-American websites.
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GSC is the way/tool to measure the organic behavior of yours content in Google. that tool feeds it from sitemap and robots. Doesnt need that GA its installed on site because measures different goals (one organic impacts to your site, other GA 4 measure behaviors ON YOUR site). GSC measure clics, impressions and positions of your content in the serp of Google. Analytics by other hand could measure even organic impacts but focus in measure, sessions, users, etc. Items that you doesnt find on GSC
iPullRank
ipullrank.com › home › why google search console & google analytics data never matches
Why Google Search Console & Google Analytics Data Never Matches - iPullRank
March 10, 2023 - There are numerous reasons why you won’t see consistency between two analytics packages let alone two tools that measure different things. Simply put, a Google Search Console click is not a Google Analytics session and a Google Analytics session ...
Search Republic
searchrepublic.co.nz › home › blog › why is my google analytics data different to google search console?
Google Analytics vs. Google Search Console | Search Republic
May 20, 2025 - “Sessions” are user-initiated visits, defined by Google as “a group of user interactions with your website that take place within a given time frame”. GA’s sessions last for 30 minutes of inactivity by default, meaning that multiple ...
Reddit
reddit.com › r/seo › can someone explain discrepancy between search console clicks and google analytics session?
r/SEO on Reddit: Can someone explain discrepancy between Search Console Clicks and Google Analytics Session?
June 13, 2016 -
I run an ecommerce site and was using the Search Console "beta" to compare the first 20 days of January to the first 20 of january the previuos year.
The clicks were substantially different, 1.24k this year and 2.86k last year. (it appears this started early December).
However, I went to Google Analytics, to "organic traffic" and set it to strictly measure "Google". Under "Audience" I found the "users" saw a difference of 2.5k and 3.1k. "Sessions" saw a differencce of 4k and 4.7k.
Now, I understand that search console won't count another click if the same IP clicks back and clicks on your next link that ranks, but this seems like a significant discrepancy. In one scenario, my site is tanking, in the other it's dipped since last year, but not "on fire".
Can someone exlpain what's going on?
Advertisercommunity
en.advertisercommunity.com › t5 › Google-Analytics-Reports › Google-Analytics-show-less-sessions-then-Search-Console-clicks › td-p › 1606894
Google Analytics Community
January 5, 2018 - The Future of Google Analytics: Fireside Chat Hello Analytics Community! We'd love to share this look into the future of Google Analytics!
Mr Jonathan Jones
vlexo.net › blog-tips-tricks › google-analytics › google-search-console-vs-google-analytics
Google Search Console vs Google Analytics | Mr Jonathan Jones
December 16, 2024 - A session also lasts for 30 minutes, ... same page, then that counts as 1 session. Google Search Console records a click whenever a click is conducted on a listing in the search results – pretty straight forward....
Lunametrics
lunametrics.com › blog › 2015 › 08 › 05 › google-search-console-clicks-vs-google-analytics-sessions
Driving Digital Transformation with Co-Innovation | Bounteous
We collaborate with the world’s most ambitious brands to create transformative digital experiences. Learn more about our work and our unique co-innovation model.
Google
developers.google.com › search central › documentation › using search console and google analytics data for seo | google search central
Using Search Console and Google Analytics Data for SEO | Google Search Central | Documentation | Google for Developers
Clicks and sessions are calculated differently, which means that when you compare the data, you'll likely see different numbers. To learn more about why the numbers are different, read the section on understanding data discrepancies. Using Looker Studio, you can visualize your site's organic search traffic from both Search Console and Google Analytics in one view.
Google Support
support.google.com › analytics › answer › 1257084
[UA] The difference between Google Ads Clicks, and Sessions, Users, Entrances, Pageviews, and Unique Pageviews in Analytics [Legacy] - Analytics Help
To ensure more accurate billing, Google Ads automatically filters invalid clicks from your reports. However, Analytics reports these clicks as sessions on your website in order to show the complete set of traffic data.
Moz
moz.com › homepage › the moz blog › google search console reliability: webmaster tools on trial
Google Search Console Reliability: Webmaster Tools on Trial - Moz
March 30, 2021 - The most straightforward comparison was that of GSC to Google Analytics. In theory, GSC's reporting of clicks should mirror Google Analytics's recording of organic clicks from Google, if not identically, at least proportionally.
Quora
quora.com › What-is-the-difference-between-search-console-clicks-and-analytics-visitors-If-they-are-the-same-then-why-are-they-showing-different-numbers
What is the difference between search console clicks and analytics visitors? If they are the same, then why are they showing different numbers? - Quora
Answer: Whoever told you these are the same, should go back to school and never talk about the analytics until they learn some basics. If you just assumed “these are the same”, then you need to learn some statistics and the basis of digital analytics before you start doing the SEO or digital mark...
Coupler.io Blog
blog.coupler.io › home › google search console vs google analytics: what’s the difference?
Google Search Console vs Google Analytics Differences | Coupler.io Blog
August 5, 2025 - The dashboard also allows you to evaluate how engaging the traffic from each AI tool is based on metrics like average session duration and bounce rate. ... This dashboard gives you an overview of the key SEO metrics and information that are not easily obtainable from native reports in Google Search Console. For example, it gives you a summary of the best- and worst-performing URLs. Use the SEO analytics dashboard to track clicks, impressions, and CTR dynamics, as well as your best and worst-performing pages.