You are in complete control of your budget. There's no minimum ad spend, and you can set a daily or monthly cap that works for your business. For more detailed projections, you can use the Performance Planner tool within Google Ads to explore how different budget levels might impact your results.

To ensure your ads marketing budget is effective, you can focus on three key actions: • Measure results: Use conversion tracking to see which ads drive your most valuable results. • Automate bidding: Apply that data with Smart Bidding to automatically optimize your budget for your goals. • Refine targeting: Use audience and location settings to focus your ad spend on the specific people you want to reach.

You have a toolkit of targeting options to control where your ads appear and who sees them. Think of the following as a series of levers you can pull: • Choose your keywords: This is the foundation for Search ads. Your ads show when people search for these terms. • Pick your placements: For ads on websites and apps, you can select specific sites, YouTube channels, or apps where you want your ads to run. • Define your audience: Reach people based on their interests, demographics, or previous interactions with your business (like visiting your website). • Set your location and language: For any