May 20, 2025 - When you’re shopping for shirts, pants, skirts and dresses on Google, simply tap the “try it on” icon on product listings. From there you can upload a full-length photo of yourself — and within moments, you’ll see how that wedding-season maxi dress or playful shirt for your next vacation looks on you. Not quite ready to commit and need a second opinion? You can easily save the looks or share with friends. It’s been incredible to see how AI is taking us into a new phase of shopping in Search, where you can truly ask — and shop for — anything.

May 1, 2025 - If you want to narrow your options to bags suitable for a May trip to Portland, Oregon, AI Mode will fan out its query. This means it runs several simultaneous searches to figure out what makes a bag good for rainy weather and long journeys, and then uses those criteria to suggest waterproof options with easy access to pockets. The new right-side panel dynamically updates with relevant products and images as you go, helping you pinpoint exactly what you’re looking for and discover new brands. These shopping features are coming to AI Mode in the U.S.

1 month ago - Behind the scenes, AI does the work for you, calling to see if stores nearby have what you're looking for, how much it costs and if there are any special promos — giving merchants a new way to drive foot traffic, and freeing up time in your day.

May 21, 2025 - Announced today, Google's "AI Mode" brings together advanced generative AI, rich product data, and immersive visuals to create a shopping experience that feels more like a personal stylist, shopping assistant, and deal hunter — all in one.

September 30, 2025 - Google's AI Mode update lets you search and explore visually, making it easier to find what you're looking for. Ask questions conversationally and AI Mode will show you visual results; refine your search naturally.

April 4, 2025 - Google has launched AI shopping tools that help customers find real clothing items based on generated images.

Find the best prices and places to buy. Google Shopping organizes information from thousands of online and local stores for you.

Discover how our latest AI models transform 2D product images into immersive 3D experiences for online shoppers.

1 month ago - The AI-powered response pulls from Google’s trove of 50 billion product listings and is tailored to the specific request: a side-by-side chart if the user is asking for comparisons of specific items, or a stream of product image cards if they’re looking for general suggestions. Users can click into items, visit retailer sites, see historic pricing data, and track price changes all from AI Mode, and there will be sponsored listings (i.e., ads) in results. Google is also adding the shopping features to the Gemini app for US users.

14 hours ago - Q: Is this the same as the recently-launched Google Shopping Try On? A: The try it on feature on Google and Doppl both use our generative AI technology to help users understand how different outfits will look on them.

July 25, 2025 - The tech giant has begun rolling out its AI-powered virtual try-on feature in the US, a tool designed to help users see how different outfits would look on them—without stepping foot into a dressing room.

Navigating the world of online clothing shopping can be tricky, especially when it comes to picturing how something will actually look on you. To tackle this challenge, Google is harnessing the power of AI to allow shoppers to try billions of apparel garments on their own body, by uploading ...

2 weeks ago - Target, Walmart, Ralph Lauren and other retailers this year unveiled chatbots that act as conversational stylists and shopping assistants. That means people who want to find matching pajamas for the family can ask a chatbot to sort through the options, or for a summary of customer reviews of an air fryer. At the same time, A.I. companies are getting into e-commerce. In September, OpenAI debuted an instant checkout feature in ChatGPT so people can buy items from stores such as Etsy without leaving the chat. This month, Google announced an A.I.

September 5, 2025 - Once the user confirms acceptance ... website to complete the purchase. Google's AI-driven agents drive every step of the shopping process, completing the transactions using Google Pay....

May 22, 2025 - The company debuted AI Mode, the ability for shoppers to use agentic capabilities to set up price tracking and make purchases on their behalf. ... A compilation of Google Shopping listings.

3 weeks ago - How anyone can experience the AI in Google products and services, and discover the latest experimental AI tools and technology.

May 20, 2025 - Google’s new agentic shopping feature lets users set a price for a product and have an AI agent track it across listings. When the item drops to the desired price, the AI can place the order for you using Google Pay.

1 month ago - When searching for “near me” products (starting with electronics, toys, health, and beauty), there will be a “Let Google Call” button. You can specify what you’re looking for, price range, brands, and other details. AI will then call to “see if stores nearby have what you’re looking for, how much it costs, and if there are any special promos.” Results with their responses will then be summarized and sent via email or text.

March 9, 2025 - The company has rolled out new features for its Shopping tab, including an AI-powered tool that lets users describe clothing they want and instantly see AI-generated images of similar items available for purchase.

June 25, 2025 - Google unveiled the future of ecommerce search at Google I/O 2025, and it’s powered by AI. With its new AI Mode, agentic checkout, and virtual apparel try-ons, Google is rewriting the rules of online shopping, and ecommerce sellers need to adapt fast.