4 weeks ago - Behind the scenes, AI does the work for you, calling to see if stores nearby have what you're looking for, how much it costs and if there are any special promos — giving merchants a new way to drive foot traffic, and freeing up time in your day.

May 20, 2025 - When you’re shopping for shirts, pants, skirts and dresses on Google, simply tap the “try it on” icon on product listings. From there you can upload a full-length photo of yourself — and within moments, you’ll see how that wedding-season maxi dress or playful shirt for your next vacation looks on you. Not quite ready to commit and need a second opinion? You can easily save the looks or share with friends. It’s been incredible to see how AI is taking us into a new phase of shopping in Search, where you can truly ask — and shop for — anything.

Navigating the world of online clothing shopping can be tricky, especially when it comes to picturing how something will actually look on you. To tackle this challenge, Google is harnessing the power of AI to allow shoppers to try billions of apparel garments on their own body, by uploading ...

June 25, 2025 - Google unveiled the future of ecommerce search at Google I/O 2025, and it’s powered by AI. With its new AI Mode, agentic checkout, and virtual apparel try-ons, Google is rewriting the rules of online shopping, and ecommerce sellers need to adapt fast.

May 1, 2025 - If you want to narrow your options to bags suitable for a May trip to Portland, Oregon, AI Mode will fan out its query. This means it runs several simultaneous searches to figure out what makes a bag good for rainy weather and long journeys, and then uses those criteria to suggest waterproof options with easy access to pockets. The new right-side panel dynamically updates with relevant products and images as you go, helping you pinpoint exactly what you’re looking for and discover new brands. These shopping features are coming to AI Mode in the U.S.

2 weeks ago - So for your mom who lives in Colorado, you might ask AI Mode to "find me skin care products for dry Colorado winters." You’ll get intelligently organized responses that include product recs, rich visuals and all the shopping details you need — like reviews, promos and inventory data — to find something just right. And with more than 50 billion constantly refreshed listings in Google’s Shopping Graph, you can trust you’re seeing the best gift options out there.

4 weeks ago - The AI-powered response pulls from Google’s trove of 50 billion product listings and is tailored to the specific request: a side-by-side chart if the user is asking for comparisons of specific items, or a stream of product image cards if they’re looking for general suggestions. Users can click into items, visit retailer sites, see historic pricing data, and track price changes all from AI Mode, and there will be sponsored listings (i.e., ads) in results. Google is also adding the shopping features to the Gemini app for US users.

October 16, 2024 - Google Shopping uses AI to help you find more relevant products, discover personalized options and find the lowest prices.

May 22, 2025 - The company debuted AI Mode, the ability for shoppers to use agentic capabilities to set up price tracking and make purchases on their behalf. ... A compilation of Google Shopping listings.

2 weeks ago - It blends conversational search (powered by Gemini) with the Shopping Graph (Google’s real-time product database with more than 50 billion product listings refreshed over 2 billion times per hour) to help shoppers move from questions to purchase decisions in a few natural back-and-forth prompts. Gemini provides the reasoning, while the Shopping Graph provides the product intelligence. Together, they turn search into an interactive, personalized shopping journey. Instead of showing a list of links or ads, AI Mode gives shoppers a curated, dynamic blend of:

July 25, 2025 - Google’s shopping tools can help ... finding everything at the right price. ... Google is launching a virtual try-on tool in the U.S. so you can use AI to see how clothes look on you....

4 weeks ago - Google is expanding AI shopping with conversational search, agentic checkout, and an AI that calls stores for you about local inventory.

Add productsMaintain your product dataSet up rules for your product data sourcesCreate product data sources for Performance Max campaignsUse AI and AR tools to show your products Troubleshoot product data source issuesProduct data specificationsBest practices for different product situations ... Ad campaignsAutomated discountsFree listingsLocal inventory ads and free local listingsPrepare for big eventsYouTube Shopping affiliate programPromotionsYouTube StoreVehicle ads

October 15, 2024 - The new AI-powered Google Shopping update comes with features like dynamic filters, virtual try-ons and personalized homefeeds and deals.

May 20, 2025 - The new shopping experience is rolling out in AI Mode, where shoppers can view product visuals and other AI-powered guidance that leverages product data.

May 20, 2025 - Those tools showed customers what products would look like on virtual models. Now, it is adding the option for shoppers to upload their own photos and use themselves as the models.

March 5, 2025 - Google today rolled out new AI-driven shopping features to help users visualize and try on fashion and beauty products virtually.

May 23, 2025 - Google’s shopping update wants to help you get dressed — putting the tech company in direct competition with ChatGPT. Earlier this week, Google announced the forthcoming ‘AI Mode’ shopping experience, a chat-style interface that enables users to converse back and forth with Google’s artificial intelligence tool.

September 5, 2025 - Once the user confirms acceptance ... website to complete the purchase. Google's AI-driven agents drive every step of the shopping process, completing the transactions using Google Pay....

May 20, 2025 - AI Mode, which was introduced in March as an experiment in Google's Search Labs, will roll out to all users in the coming months. Instead of using basic search terms, shoppers can ask detailed questions about what they're looking for, and Google will run several simultaneous searches to consider a variety of factors (from price to color to weather) and provide an answer alongside a panel of browsable product imagery.