If both goals are set to Primary conversions, then you would be double counting. Otherwise you are not. Just turn one to Secondary. Google & YouTube app is good to keep as a Primary. Answer from fathom53 on reddit.com
Shopify Community
community.shopify.com › start a business
Google Shopping App Purchase Conversion and Enhanced Conversions
June 24, 2022 - Hello 👋 I have “Google Shopping App Purchase” conversion added by Google channel by Shopify app. When I tried to turn on enhanced conversions, I received an error “Issues detected with your enhanced conversion setup”. Conversion diagnostics page says: “Switch to in-page code or API for better results”. Then I found this 👉 https://community.shopify.com/c/shopify-apis-and-sdks/google-ads-set-up-enhanced-conversions-manually-with-the-global/m-p/1250527#M6...
Google Support
support.google.com › merchants › answer › 13494537
Set up conversion tracking with the Google & YouTube app on Shopify - Google Merchant Center Help
When you link your Google Ads account, purchase, add to cart, and checkout started conversion actions are the suggested default in Google Ads, and set as the account default. Shopify will map that to a Shopify event. Select Confirm if you don’t want to update any of the events and destinations.
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Reddit
reddit.com › r/ppc › ga4 or google shopping app purchase for tracking shopify conversions?
r/PPC on Reddit: GA4 or Google Shopping App Purchase for Tracking Shopify Conversions?
August 6, 2024 -
Hey all,
We've had both Google Shopping App Purchase and GA4 conversion actions for purchases on multiple accounts and are suspecting that we've been double counting.
So I have 3 questions:
Would we be double counting in this case (the values on both conversion action are pretty close).
If we make one of them secondary would this solve our issue or would we have to delete or pause one?
GA4 or Google Shopping App Purchase, which is more accurate/reliable? I believe Google Shopping App Purchase is created automatically for Shopify stores that have the Google & YouTube app installed (correct me if I'm wrong) therefore wouldn't this be more accurate than GA4 trying to sniff all the data indirectly?
Thanks!!
Top answer 1 of 3
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If both goals are set to Primary conversions, then you would be double counting. Otherwise you are not. Just turn one to Secondary. Google & YouTube app is good to keep as a Primary.
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Yes, it's possible you are double counting if both conversion actions are tracking the same event. This can happen if both are recording a purchase and reporting it separately. As for your next question, making one of them secondary can help, as secondary conversions don’t count towards your main conversion metrics. However, to ensure no double counting, you might consider pausing or deleting one of the conversion actions. The Google Shopping App Purchase conversion is typically created automatically and can be very accurate for tracking purchases directly from your Shopify store. GA4 is also reliable, but since it gathers data indirectly, it might not always capture every event as precisely as the direct integration with the Google Shopping App. Does this make sense for your case?
First Pier
firstpier.com › home › updates › shopify & google shopping: solving conversion tracking mysteries
Google shopping app purchase conversion shopify: 7 Powerful Fixes 2025
June 12, 2025 - Solve google shopping app purchase conversion shopify issues fast. Fix tracking, boost accuracy, and optimize sales with expert tips.
Shopify Community
community.shopify.com › start a business
"Google Shopping App Purchase" not tracking conversions
May 25, 2023 - Hi, we are using the Google & Youtube App. Lately we completely switched everything to GA4. We used the Google App alreday before and had for some time running along with the UA set up that was (or still is) available in the shoppify back end. Our Google Analytics and our Google Ads account ...
Shopify Community
community.shopify.com › shopify discussion
Google Ads 'Google Shopping App' conversion actions are not working ...
November 26, 2023 - Some users have been able to fix the issue by removing, and re-installing the Google and youtube app. What you are experiencing, happens a lot, to a lot of users. If that fails, you may want to use a Shopify Pixel App for conversion tracking. Alternativally, fill out this form: https://support.google.com/merchants/contact/shopify_3p_support_app
Reddit
reddit.com › r/ppc › shopify's google shopping app purchase conversion
Shopify's Google Shopping App Purchase Conversion : r/PPC
October 27, 2021 - Assuming the conversion tracking is set up properly across everything, there's no difference in using the Google Shopping App conversion vs. GTM. Both will capture click and view-through conversions. Importing from GA only captures click conversions; you don't get view through conversions there. So it's usually not preferred unless you don't have the expertise to pass through dynamic purchase values into a proper conversion tracking tag. Keep in mind Google gets super greedy when you use the native Shopify Google Shopping integration with regards to conversions.
Grow My Ads
growmyads.com › google-shopping › the-ultimate-guide-to-google-ads-conversion-tracking-for-shopify-stores
Mastering Shopify Google Ads Conversion Tracking
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GemPages
gempages.net › blog › google ads conversion tracking for shopify [2025]
Google Ads Conversion Tracking for Shopify [2025] – GemPages
Now, you can go to Goals > Summary, and you’ll find the “Google Shopping App Purchase” tab. Click on it and review the details and settings to verify everything is set up as required. Additionally, you may also go ahead and perform a test to validate the configuration. And that’s it for this method! Your Google Ads account, Google Merchant Center, and Shopify store are synced, and you can collect and track your conversion measurement data.
Alex Czartoryski
business.czarto.com › 2020 › 09 › 29 › shopify-google-ads-conversions
Optimize Shopify’s Google Ads Conversion Tracking
September 28, 2024 - So someone seeing a Display ad ... Yes. When you install Shopify’s Google Shopping Channel, Shopify installs a bunch of conversion tracking code on your site....
Reddit
reddit.com › r/ppc › integrating shopify with google ads and analytics for conversion tracking: do i need to configure anything else?
r/PPC on Reddit: Integrating Shopify with Google Ads and Analytics for Conversion Tracking: Do I Need to Configure Anything Else?
March 7, 2024 -
Hello everyone,
I'm in the process of connecting my Shopify store with Google Ads and Analytics to ensure effective tracking of my advertising campaigns, especially tracking purchases. From my research, I've gathered that installing the Google and YouTube Channel app for Shopify should allow a direct connection with Google Ads and Analytics, theoretically enabling purchase tracking without additional configurations.
Here are my specific questions:
Integration Requirements: Do I really only need the Google and YouTube Channel app for Shopify to activate purchase tracking, or are there hidden settings or additional steps I need to be aware of? Specifically, I'm wondering if I need to configure the Google Tag Manager or any other tools.
Verification of Tracking: How can I make sure that the tracking is working correctly before I actually start running ad campaigns? Is there a way to test the tracking of purchases in real-time to ensure that all data is correctly transmitted to Google Ads and Analytics?
Best Practices: Does anyone have experience with this integration and can share best practices or tips, particularly regarding verifying tracking data or avoiding common pitfalls?
I want to make sure I'm doing everything correctly before investing money into ad campaigns and would greatly appreciate advice or guidance from the community.
Thank you in advance!
Top answer 1 of 7
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For integrating Shopify with Google Ads and Analytics effectively, the Google and YouTube Channel app for Shopify indeed facilitates a direct connection. However, ensure you've correctly configured all aspects: Check Installation: Confirm the Google and YouTube Channel app is properly installed and linked to your Google Ads and Analytics accounts. Configure Google Analytics: In your Shopify admin, ensure Google Analytics is correctly set up, including enabling eCommerce tracking for more detailed reporting. Verify Google Ads Link: Make sure your Google Ads account is linked to your Google Analytics account for seamless data sharing. Test Tracking: Use tools like Google Tag Assistant or the real-time reports in Google Analytics to verify tracking is operational. Simulate a test transaction if possible. Use UTM Parameters: For deeper insights and to track the effectiveness of specific campaigns, ads, or mediums, utilize UTM parameters in your URLs. Monitor Performance: Regularly check the Conversions section in Google Ads and the eCommerce section in Google Analytics to ensure data consistency. While the app simplifies integration, actively monitoring and occasionally reviewing the setup is crucial for catching any discrepancies early. Additionally, consider leveraging the Google Tag Manager if you're implementing advanced tracking setups or integrating other marketing tools for a centralized management solution. Always test before launching campaigns to avoid data tracking issues.
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Hey hey, just dm me and I give you a crash course for free
Wickedreports
help.wickedreports.com › wicked help center › 1. setup › google
How to Set Up Google Enhanced Conversions
Then, move onto configuring your Shopify account. If you don’t have a suitable Conversion Action as listed in the step above, follow these steps to create one: In Google Ads, navigate to Goals → Conversions → Summary. Click + Create conversion action. Toggle Conversions on a website to ON.
Reddit
reddit.com › r/ppc › shopify's google shopping app + ga4 purchase as primary actions: is it counting my conversions twice?
r/PPC on Reddit: Shopify's Google Shopping App + GA4 Purchase As Primary Actions: Is it counting my conversions twice?
August 6, 2023 -
Hi all!
I'm auditing an account and the agency has set up GA4 Purchase action and Shopify's Google Shopping App as primary.
In my understanding this is counting the purchase conversion action twice. Am I wrong here?
Thanks for your time!
Simprosys
support.simprosys.com › home › how to implement google conversion tracking and dynamic remarketing tags from the simprosys google shopping feed app
How to Implement Google Conversion Tracking and Dynamic Remarketing Tags from the Simprosys Google Shopping Feed App for Shopify
How to Implement Google Conversion Tracking and Dynamic Remarketing Tags from the Simprosys Google Shopping Feed App · Setup Google Calculated Delivery Speed Estimates from Simprosys Google Shopping Feed App for Shopify · Set up Shipping Settings in Your Google Merchant Center Next for Your Shopify Store · How to Address the "Needs Attention" Warning for Purchase ...
Published December 28, 2023
Playhouse Digital
playhouse.digital › blog › how-to-connect-google-ads-shopify-channel-to-track-conversions
The Best Way To Connect Google Shopify Channel, Track Conversions & Supercharge Insights | Playhouse Digital
September 5, 2023 - In the “Conversions” column we can see all the “Primary” conversion actions (the red boxes) that are being included and are feeding the bid strategy. These include: The Google Ads “Trekkie” Purchase called “Google Shopping App Purchase” · Android App Purchases (sales from the Play Store App that have occurred (not on the Shopify Store))
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Digital Darts
digitaldarts.com.au › home › how to set up google ads conversion tracking in shopify
How to Set Up Google Ads Conversion Tracking in Shopify
August 25, 2025 - People still stuff up conversions with the app by doubling up purchase goals. The biggest upside of the app is you get a variety of additional conversions automatically created like “Add to Cart” and “Begin Checkout”. These other conversions don’t distort reporting because the events are excluded from the “Conversions” reporting column and associated metrics. You can create these yourself if you want them, but after a decade of Google Ads management for Shopify brands, I’ve never used such proxy goals to make decisions in ad accounts.
Shopify Help Center
help.shopify.com › en › manual › online-sales-channels › google
Shopify Help Center | Google & YouTube
The Google & YouTube channel automatically syncs your products and relevant information about your Shopify store with the Google Merchant Center. You can then update your Google product listings directly from your Shopify admin.
Google Support
support.google.com › google-ads › thread › 70166827 › tracking-google-shopping-app-purchase-where-can-i-find-other-details-about-this
Tracking Google Shopping App Purchase - Where Can I find other details about this? - Google Ads Community
Skip to main content · Google Ads Help · Sign in · Google Help · Help Center · Campaigns · Explore features · Optimize performance · Account & billing · Fix issues
Shopify Community
community.shopify.com › start a business
Enhanced conversions for Google Shopping App Page View - #3 by ...
March 7, 2023 - Hi @Mark_Huggett Visit your website and review the conversion process to see if the conversions are being recorded in your Google Ads account. This will help you determine if the issue is specific to the tracking code or if there is a more significant problem with conversion tracking.
Shopify
shopify.com › learn › course › google-ads-for-ecommerce › set-up-google-conversion-tracking
Top 18 Types of Google Ads: Full Guide With Examples - Shopify
You can create text ads, which display in search results marked with the word “Ad” in a small box, or Google Shopping feed ads, which surface key purchasing information, such as product photos, prices, and ratings—something that makes them perfect for many ecommerce brands.