Hey guys, I need some clarification on something I'm trying to do here if you could assist. I run an alright ecommerce store making about ~50 sales monthly on average (right now it's a bit higher as it's shopping season). Those sales come from about ~200 products out of 1200.
What I'm trying to do (without editing the merchant feed) is separate those 200 selling products and add them to their own adgroup and increase the bid.
The thing is (and excuse me this sounds terribly stupid) I'm a bit scared of "excluding" the selling products from the original adgroup for fear of losing 'traction' if that makes sense. I'm not sure if Google would change the 'algorithm' of the best sellers if moved to a new adgroup and exlcuded from the original.
Is this a thing, and is there something or some specific way I need to go about doing this? Or am I just being paranoid?