May 20, 2025 - The “try on” experiment is rolling out in Search Labs in the U.S. today. When you’re shopping for shirts, pants, skirts and dresses on Google, simply tap the “try it on” icon on product listings.

To tackle this challenge, Google is harnessing the power of AI to allow shoppers to try billions of apparel garments on their own body, by uploading just a single image of themselves.

Find the best prices and places to buy. Google Shopping organizes information from thousands of online and local stores for you.

Shop for official Google, YouTube, and Android branded apparel, including t-shirts, outerwear, performance wear, hats and more for men, women and kids.

May 20, 2025 - Browse your style: When you’re shopping for shirts, pants, dresses or shoes on Google, simply tap the "try it on" icon on product listings. Strike a pose: Upload a full-length photo of yourself.

June 14, 2023 - Starting today, U.S. shoppers can virtually try on women’s tops from brands across Google, including Anthropologie, Everlane, H&M and LOFT.

May 20, 2025 - That includes an improved conversational shopping experience, a checkout feature that allows you to buy when prices are best and the ability to upload a picture of yourself to "try on" clothes you find online.

October 9, 2025 - It preserves these subtleties when ... on a model. The try-on tool lets you shop from the billions of apparel items in our Shopping Graph across Search, Google Shopping and even product results on Google Images....

May 20, 2025 - Google says the feature uses an AI model that “understands the human body and nuances of clothing — like how different materials fold, stretch and drape on different bodies.” · Google will also soon allow you to shop in AI Mode — the new, Gemini-powered search experience it began rolling out to more users in March.

May 20, 2025 - How it works: Go to Google Search Labs and opt into the "try on" experiment that went live Tuesday. When you're shopping for clothes on Google, tap the "try it on" icon on product listings.

July 30, 2025 - Behind the scenes, Google’s Shopping ... for this feature. The AI uses computer vision and garment‑mapping algorithms trained on thousands of apparel categories to accurately drape clothing over user photos....

You can update your favorite brands in your shopping preferences. ... On your device, go to google.com. Search for a product category, like jeans or winter coat. ... Select which brands to save. The next time you search for clothes, you’ll see more results matching your brands.

March 9, 2025 - The company has rolled out new features for its Shopping tab, including an AI-powered tool that lets users describe clothing they want and instantly see AI-generated images of similar items available for purchase.

April 5, 2024 - Google's new shopping tool lets you swipe left and right for clothes and then gives you recommendations based on your preferences.

July 24, 2025 - The feature is launching in the United States today, letting users try on apparel items in Google's Shopping Graph across Search, Google Shopping and product results on Google Images.

May 1, 2025 - The result is a try-on experience that works with photos of you. When shopping for shirts, pants, skirts, and dresses on Google, shoppers can simply tap the “try it on” icon on product listings.

July 24, 2025 - After previously being introduced ... the feature by tapping on any clothing product results in Search, Shopping, or Images, selecting the “try it on” icon, and uploading a full-length body photo....

Google Merch Shop

September 6, 2024 - The expansion into the category follows last year’s introduction of virtual try-ons for men’s and women’s tops, plus enhanced algorithms to help shoppers more easily refine their apparel search parameters. Google’s generative AI model manipulates an image of clothing and showcases the item on “a diverse set of real models, ranging in sizes from XXS-XXXL,” per the release.