Google Shopping

Adwords recently released a new column called "benchmark product price difference". If your viewing the product group tab, you can add in this new column. It's not going to tell you exact prices, but lets you know if your group of targets is generally above or below competitors. There is also a benchmark price column when you view the products tab in adwords, so this will tell you the exact average price of a specific product. More on reddit.com

I learned this years ago with contact lenses. The price is dramatically different when you come through Google Shopping versus going directly to the… More on reddit.com

The terminology is a bit confusing, and also based on the replies below i'm not sure it's clear what you are asking specificaly. Models are matched based on MPN / Barcodes. If you mean "first page" in product details view, that's bid and relevance based. If you mean first shopping search results page, the product pool page, if you're not being matched with the other products it suggest incorrect GTINs. You can simply click on the products of your competitors, go to the product details and in the specifications you will see what GTINs are matched on that product. You'll notice your GTIN is not the same as theirs. Changing the GTIN will ensure you'll be seen in the comparison view, however it's up for debate whether that's preferable at all or not. If you can carry the bid on your own you don't want to have competition piggy back on your prefered placement. If you are not the most competitive it is maybe more interesting to be matched. But as i said in the beginning, i'm not sure that's what you are asking. More on reddit.com

All things being equal, all you can do is lower your price. Price is a ranking factor. More on reddit.com