May 20, 2025 - The “try on” experiment is rolling out in Search Labs in the U.S. today. When you’re shopping for shirts, pants, skirts and dresses on Google, simply tap the “try it on” icon on product listings.

Users must be 18 years or older to use this feature and accounts must have Web & App Activity and Search Personalization turned on. Search for any top, bottom, or dress on Google. Lingerie, bathing suits, and accessories aren't supported. Click the product or image you want to try on.

May 20, 2025 - Google now lets you virtually try on garments using your own photo in four simple steps: Browse your style: When you’re shopping for shirts, pants, dresses or shoes on Google, simply tap the "try it on" icon on product listings.

July 24, 2025 - The Google Shopping "Try it on" feature lets users upload a photo of themselves and then virtually try on clothes, basically the IRL version of the Clueless closet millennials have been dreaming about since 1995.

June 14, 2023 - Starting today, U.S. shoppers can virtually try on women’s tops from brands across Google, including Anthropologie, Everlane, H&M and LOFT.

October 9, 2025 - The feature makes the online shopping experience more personal, allowing you to virtually try apparel on yourself, just by uploading a photo. In addition to being able to try on tops, bottoms, dresses, you can also try on shoes.

The accuracy of the representation depends on the quality of the images you provide, and on the user's photo. Any merchant with a shopping feed and who is eligible to show free listings is automatically opted into this feature. The current experience supports the following categories: tops, bottoms, and dresses. Lingerie, bathing suits, and accessories are not currently supported. Try-on is currently available within the US for logged-in users on both mobile and desktop versions of Google Shopping and Google Search.

A: The try it on feature on Google and Doppl both use our generative AI technology to help users understand how different outfits will look on them. Doppl is an experimental new app for shoppers to go even deeper with virtual styling, including the ability to try on outfits from personal photos and to create animated videos based on your favorite looks.

July 25, 2025 - Google is launching a virtual try-on tool in the U.S. so you can use AI to see how clothes look on you. Price alerts are also upgraded, letting you specify your preferred size, color and price.

May 20, 2025 - Google's AI shopping tools will now let you virtually try on clothes using your own photo.

July 24, 2025 - Google has launched new AI-powered shopping tools, including virtual try-on, enhanced price alerts, and upcoming design inspiration features.

July 24, 2025 - Now, that functionality is becoming broadly available, the search giant said. To use the tool, U.S. shoppers can tap the “Try It On” icon that now appears within eligible product listings.

Users select a model from a diverse ... and shadows across different body types. The ‘virtual try-on’ badge on qualifying items is available across free listings and Shopping ads....

October 9, 2025 - ... Get a free instant audit that will uncover the biggest SEO issues affecting your site, and how to fix them. Google’s Virtual Try-On uses AI and AR to let users preview apparel and cosmetics directly in search

March 5, 2025 - Google today rolled out new AI-driven shopping features to help users visualize and try on fashion and beauty products virtually.

March 6, 2025 - Instantly explore full makeup styles, combining lipsticks, mascaras, eyeshadows and eyeliners from various brands — all at once, thanks to Google’s latest Machine Learning technology. We launched our virtual try-on tool to make it easier to visualize garments on models that resonate most with you...

May 20, 2025 - Once you opt into the experiment, you can check it out by selecting the “try it on” button next to pants, shirts, dresses, and skirts that appear in Google’s search results. Google will then ask for a full-length photo, which the company will use to generate an image of you wearing the piece of clothing you’re shopping for.

March 5, 2025 - Another virtual try-on tool where users just need to search for terms like “skinny jeans” or “silk skirt” on Google Search, click the “try-on” badge, and choose the model size ranging from XXS to XXL.

May 20, 2025 - These shopping experiences leverage the company's Gemini technology and what it calls its Shopping Graph of continually refreshed product listings — more than 50 billion of them, according to Google's VP, Consumer Shopping Product Lilian Rincon. There are three updates of note: the rollout of AI Mode, Google's "most powerful AI Search," to the public; agentic checkout, a new price tracking feature; and a new virtual try-on tool using shoppers' own photos.

July 24, 2025 - The feature is launching in the United States today, letting users try on apparel items in Google’s Shopping Graph across Search, Google Shopping, and product results on Google Images.