Hi there,

I have a client who is trying to give me an access to their Google Tag Manager account. But there is no Admin tab when they log in. There are only 2 tabs - accounts and google tags. Does this mean they don't have admin rights? Or am I misunderstanding it?

I also found that It could be that they don't have Google Tag Manager set up but only Google Tag. Could this be the point?

Okay, newbie here. I have been trying to figure this out for a while and realllllly need some help talking this through. Feeling like I’m on an island with this stuff….

So, my client has Google Tag Manager installed on their website. The client does NOT have access to this GTM account.

They have Universal Analytics and JUST upgraded to GA4. Upon upgrading from UA to GA4….. a Google Tag was created. The client gave me access to this new Google Tag… but it does not exist inside of a container. It’s just a Google Tag. How do I run debug mode without having this Google Tag inside a container within a Google Tag Manager Account?

So what do I need to do? Do I create a new Google Tag Manager account with new container and then swap out the old GTM (the one the client doesn’t haven’t access to) for new GTM that has a container ID??

My client has been tearing his hair out for 2 months trying to move to GA4 and get tags working. He wants to monitor traffic on his ecommerce site, log when products are viewed, and when they are purchased so he can tie it up with his ad spend. It seems like this is the meat and potatoes of what GA4 should do, he's not wanting anything exotic, so I said I'd try to help because I assumed he's doing something wrong. I should add that we use Google Mail and have done for probably 15 years or so, and as a developer I work with Android and rich snippets and various other Google code. So I am not an IT newb.

The client added me as a user to his account. When I go to my Google Analytics panel, I can see his site in there now. Can click on it and view details.

It gives me some code to put on the web site, and when I check, this is exactly what we have there already. So that much appears good. Also, I can see how many users in the last half hour, etc. so data is coming in.

Now I note that the code it gives me to put on the site links to the domain googletagmanager.com. So this GA4 code seems to basically be Google Tag Manager, or at least very closely related.

So I am thinking now I need to look at tags, maybe create some. But there is nowhere to do this in the GA4 panel. After some flailing around ( everything seems to be several clicks away from where it feels like it should be) I am informed that I need to go to Google Tag Manager. I follow the link, and duly log in. This feels a bit strange. I am not sure why I am logging into *another* Google system. It feels like this should all be in the same place, since GA4 code to place on your web site literally links to googletagmanager.com. Anyhow, I go with it.

But in Google Tag Manager, I see his domain, but it looks like an old ID. It starts GTM- instead of G- and the rest is completely different. I cannot see his new GA4 ID in there, the one that their Analytics panel shows and whose ID is baked into the code to put on the web site and which was shared with my account.

At this point I really have no idea how to create tags for an ID that doesn't appear in my Google Tag Manager panel, but has been shared with me via Google Analytics.

This all feels very half-baked. I've gone through the documents, but it all sends me round in circles, following links back to Google Tag Manager where the ID I need to work with is not present.

Does the client have to separately give me access to their web site ID in Google Tag Manager, even though they already shared it in Google Analytics? Is there a reason why Google decided that Analytics and Google Tag Manager should be separate entities, rather than a single integrated system, which would seem to make more sense?