Shopify Help Center
help.shopify.com › en › manual › reports-and-analytics › google-analytics › google-tag-manager
Shopify Help Center | Google Tag Manager
Google Tag Manager doesn't replace Google Analytics. Instead, it can be used to add Google Analytics tracking codes (tags) to a website, deploy Google Analytics code snippets, and define rules for when each tag must fire. It's recommended that you use Shopify's built-in integration to Google Analytics because Shopify has the necessary logic built in to record Google Analytics Enhanced Ecommerce data.
Google Support
support.google.com › tagmanager › answer › 12183125
Shopify: Set up your Google tag - Tag Manager Help
If you want to edit your conversion events and destinations, select Manage. Select the pencil icon next to the conversion action you’d like to change. You can: ... Check the box to “Add custom conversion ID/label” for Google Ads conversion or Floodlight destinations to receive data from the specified Shopify events. For Google Ads, enter the AW-CONVERSION_ID/CONVERSION_LABEL string found in your event snippet · For Floodlight, enter the DC-CONFIG_ID/ACTIVITY_GROUP_TAG_STRING/ACTIVITY_TAG_STRING+COUNTING_METHOD string found in your Google tag event snippet for tagging.
Shopify intergration vs Google Tag Manager
u/Pure-Butterscotch505 Google recently published an official recommendation to use the Google & Youtube app for Shopify, stating that using Custom Pixels with GTM is considered an unsupported implementation: https://support.google.com/tagmanager/answer/15642481 That said, some of the Custom Pixel limitations they mention - like not being able to create events in the GA4 UI or use Enhanced Measurement aren't really deal breakers for those working with GTM. But others, like missing engagement rate, or inability to do cross-domain tracking, are more significant. You can read more on them here: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify/#limitations Personally, unless the Google & YouTube sales channel introduces more flexibility (like customising item IDs for dynamic remarketing, adding richer data, etc.), I still believe Custom pixels with GTM will remain the go-to option for many businesses - especially those that don't rely on cross domain tracking and want greater control over their tracking. More on reddit.com
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May 26, 2025Where to add Google Tag Manager code in my online store?
I want to know where I need to add this code to in my store! Store is: www.aussieicebaths.com.au TIA (Thanks In Advance) More on community.shopify.com
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October 22, 2023Shopify + Google Tag Manager
u/salinorum if you're still struggling with this, we've put together this comprehensive guide with the ready-to-use data layer and GTM template: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify If you're after consent mode as well, refer to this instead: https://karolkrajcir.com/post/ga4-consent-based-conversion-tracking-on-shopify-with-custom-pixels-cookifi-gtm More on reddit.com
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January 24, 2024GTM & Shopify
My understanding is that custom pixels are available on all plans? More on reddit.com
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February 3, 2024Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › pixels › custom-pixels › gtm-tutorial
Shopify Help Center | Create a Google Tag Manager custom pixel
Click Admin, and then click Install Google Tag Manager to open the installation code. Copy the code block that belongs in the head section of a page. Remove the HTML tags from the code block.
MeasureSchool
measureschool.com › home › how to install google tag manager (and ga4) in shopify
How to Install Google Tag Manager on Shopify (Step by Step)
This is a guide to installing Google Tag Manager on Shopify. Learn how you can start tracking sales and other important events on your store.
Published January 7, 2025
Reddit
reddit.com › r/googletagmanager › shopify intergration vs google tag manager
r/GoogleTagManager on Reddit: Shopify intergration vs Google Tag Manager
May 26, 2025 -
Hi everyone,
I am currently optimising an account for a couple of friends who are using the Shopify CMS to sell his products. In Shopify every Google feature and META (Search Console, Analytics, Google Ads) are linked as of now.
To my understanding and experience, adding a GTM container to the website and add the tags for each platform, for instance the META config, Google Ads tag and the appropriate conversion events. This manual set-up gives greater flexibility and more control, analysis capabilities and reporting.
However, they insist on using the connections made by Shopify with these tools. I do think a new environment with a solid set-up helps them in the future.
What is your take / experience on this and how to tackle such an issue?
Top answer 1 of 4
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u/Pure-Butterscotch505 Google recently published an official recommendation to use the Google & Youtube app for Shopify, stating that using Custom Pixels with GTM is considered an unsupported implementation: https://support.google.com/tagmanager/answer/15642481 That said, some of the Custom Pixel limitations they mention - like not being able to create events in the GA4 UI or use Enhanced Measurement aren't really deal breakers for those working with GTM. But others, like missing engagement rate, or inability to do cross-domain tracking, are more significant. You can read more on them here: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify/#limitations Personally, unless the Google & YouTube sales channel introduces more flexibility (like customising item IDs for dynamic remarketing, adding richer data, etc.), I still believe Custom pixels with GTM will remain the go-to option for many businesses - especially those that don't rely on cross domain tracking and want greater control over their tracking.
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From my experience, implementing a custom server-side tagging setup via Google Tag Manager (GTM) consistently yields higher purchase attribution accuracy compared to Shopify’s native Meta integration. Server-side tracking minimizes data loss caused by browser-level restrictions (e.g., ITP, ad blockers) and provides greater reliability in capturing events such as purchases, especially on iOS devices.
YouTube
youtube.com › watch
How to Install Google Tag Manager on a Shopify Website - YouTube
Discover the step-by-step process for creating a new Google Tag Manager account and how to install Google Tag Manager on Shopify with ease.To install Google ...
Published December 8, 2022
Cirklestudio
cirklestudio.co › blog › how to add google tag manager to shopify: step-by-step guide 2025
How to Add Google Tag Manager to Shopify: Step-by-Step Guide
October 29, 2025 - Version Control and Debugging: GTM provides a version history and a preview/debug mode, allowing you to test changes safely before publishing them live on your Shopify store. Seamless Integration with Marketing Tools: GTM supports a wide range of third-party tools and analytics platforms, ensuring seamless integration without custom coding. Reduced Developer Dependency: Marketers and store owners can add, edit, or remove tracking tags independently, saving time and reducing reliance on developers for minor updates. In this article, we’ll show 2 methods to add Google Tag Manager to Shopify.
Analyzify
analyzify.com › home › guidebooks
A Detailed Guidebook on Shopify - GTM | Analyzify - Analyzify
Learn how you can set up and use GTM on Shopify. Everything about Shopify Google Tag Manager integration: tutorials, apps, knowledge base and more.
Shopify
apps.shopify.com › google-tag-manager-app
GTManager - Google Tag Manager | Shopify App Store
Say goodbye to coding hassles and waiting for updates. GTManager's intuitive design allows instant tag updates for conversion tracking and site analytics, directly empowering merchants.
YouTube
youtube.com › tim sutton | google ads for shopify
🛒 Learn How to Install Google Tag Manager on Shopify - 3 Simple Ways! 🚀📈 - YouTube
In this video, we're going to be teaching you how to install Google Tag Manager on Shopify. Tag Manager is an amazing tool that will allow you to track your ...
Published January 5, 2024 Views 659
Shopify Community
community.shopify.com › shopify discussion
Where to add Google Tag Manager code in my online store?
October 22, 2023 - I want to know where I need to add this code to in my store! Store is: www.aussieicebaths.com.au TIA (Thanks In Advance)
YouTube
youtube.com › watch
Install Google Analytics on Shopify (using a Custom Pixel and GTM) - YouTube
Learn how to install Google Analytics on Shopify using Google Tag Manager and a Shopify Custom Pixel. Using a Custom Pixel to install Google Tag Manager work...
Published May 22, 2024
CustomerLabs
customerlabs.com › home › how to install google tag manager on shopify [with steps]
How to Install Google Tag Manager on Shopify [with Steps]
December 4, 2024 - Instead of manually adding each script to track every single event on your Shopify store, GTM lets you manage all your tags in one place. This helps you keep things organized, minimize errors, and optimize performance. GTM helps you integrate smoothly with platforms like Google Analytics, Meta Ads, and other marketing tools.
YouTube
youtube.com › code that converts
How to setup Google Analytics and Google Tag Manager on Shopify - YouTube
In this video, I'll show you how to set up Google Analytics and Google Tag Manager on your Shopify Store. Sometimes relying on data from Shopify analytics is...
Published July 4, 2024 Views 6
YouTube
youtube.com › watch
Shopify: Ultimate Google Analytics 4 & Google Tag Manager Setup - YouTube
The ultimate guide to setting up Google Analytics 4 (GA4) and Google Tag Manager (GTM) on Shopify in 2023.I will show you everything from A-Z, including sett...
Published November 22, 2023
Analytics Mania
analyticsmania.com › post › install-google-tag-manager-and-ga4-on-shopify
Install Google Tag Manager and GA4 on Shopify (Custom Pixel)
October 14, 2025 - Learn how to install Google Tag Manager and GA4 on Shopify with Custom Pixel (Checkout Extensibility)
Shopify
apps.shopify.com › gtm-data-layer
GTM & Data Layer ‑ GTM Kit - Install GTM , GA4 with full Pre-built Data Layer support | Shopify App Store
Easily integrate GA4, UA, Facebook Pixel, and Google Ads Tags With GTM · Manage all your tags and conversions in one place.
Elevar
getelevar.com › home › resources › how to set up google tag manager in shopify — in minutes
How to Set Up Google Tag Manager in Shopify — in Minutes | Elevar
August 10, 2023 - Since Shopify recently locked down the additional GA scripts setting for option # 1 which restricts the ability to add custom javascript to this setting, Option # 3 is my preference in order to leverage the data layer for event tracking and marketing tags like Facebook and Google AdWords. Here are details on how to try out all three options. In order to get Google Tag Manager setup across the entire site, including all checkout pages, it only needs to be set up in one place within the Shopify admin.
Analyzify
analyzify.com › home › guidebooks
How to Set up Google Tag Manager on Shopify
Learn how you can set up and use GTM on Shopify. Everything about Shopify Google Tag Manager integration: tutorials, apps, knowledge base and more.
Reddit
reddit.com › r/ppc › shopify + google tag manager
r/PPC on Reddit: Shopify + Google Tag Manager
January 24, 2024 -
I have a bit of a frankenstein situation with my shopify store. I integrated Google / GA4 into my shopify using the sales channel.
I also have several snippets of Google code I had to install on my checkout page and theme.liquid file for enhanced conversions, Google ads remarketing, and Google reviews. These snippets are causing some duplicate events as well as slowing down page speed.
To fix, I'm thinking that integrating all code into a GTM tag is the correct route. Is this correct? If anyone has any resources they could point me to, I'd really appreciate it!
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u/salinorum if you're still struggling with this, we've put together this comprehensive guide with the ready-to-use data layer and GTM template: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify If you're after consent mode as well, refer to this instead: https://karolkrajcir.com/post/ga4-consent-based-conversion-tracking-on-shopify-with-custom-pixels-cookifi-gtm
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If you're on Shopify, you should just install Aimerce. It's an easier version to implement than GTM, and it automatically feeds the first party data it collects into your respective Klaviyo flows and Meta/Google Ads audience sets. I've seen a sizeable revenue boost since doing it because it's more targeted and it lets me act on this customer data for up to a year (instead of the standard 7 days on Safari).