Google Analytics is the tool that provides reports about activity on your store. Google Tag Manager is a tool that triggers your tracking codes based on defined rules. Google Tag Manager doesn't replace Google Analytics.

If you want to edit your conversion events and destinations, select Manage. Select the pencil icon next to the conversion action you’d like to change. You can: ... Check the box to “Add custom conversion ID/label” for Google Ads conversion or Floodlight destinations to receive data from the specified Shopify events. For Google Ads, enter the AW-CONVERSION_ID/CONVERSION_LABEL string found in your event snippet · For Floodlight, enter the DC-CONFIG_ID/ACTIVITY_GROUP_TAG_STRING/ACTIVITY_TAG_STRING+COUNTING_METHOD string found in your Google tag event snippet for tagging.

August 12, 2025 - Google Tag Manager (GTM) is a free tag management system that allows you to install, manage, and update marketing and analytics tags on your website — without modifying Shopify theme every time.

February 15, 2025 - The idea here is to remove the dependency between the custom pixel and Shopify’s Customer Privacy API. This way, your custom pixel will always be triggered. If you need to manage user consent, you can do so in Google Tag Manager later.

January 14, 2025 - Google Tag Manager (GTM) is a free tool that helps you manage and deploy tracking codes (tags) without editing the actual website code. These tags can collect all data, from traffic metrics to purchase conversions.

December 4, 2024 - Instead of manually adding each script to track every single event on your Shopify store, GTM lets you manage all your tags in one place. This helps you keep things organized, minimize errors, and optimize performance. GTM helps you integrate smoothly with platforms like Google Analytics, Meta Ads, and other marketing tools.

September 23, 2025 - Your GTM Container ID is located in your Google Tag Manager account at the top of the workspace. Save the changes, and the app will automatically insert the required GTM code snippets into your Shopify theme. It’s important to know that Shopify restricts checkout tracking for stores on Basic and ...

Learn how you can set up and use GTM on Shopify. Everything about Shopify Google Tag Manager integration: tutorials, apps, knowledge base and more.

July 17, 2024 - Go to the Google Tag Manager website and sign in with your Google account. If you don’t have a Google account, you’ll need to create one. Click “Create Account” and enter your account name (usually your business name). Enter a container name (typically your Shopify store’s domain name) and select “Web” as the target platform.

July 25, 2025 - Google Tag Manager is a free tool with added benefits like testing and debugging to reduce errors and seamless integration with Google Analytics and Google Ads for enhanced data collection and reporting.

August 10, 2023 - This is simply getting the basic GTM code running on your site. After years of helping thousands of Shopify stores implement GTM, we decided to build our own app! Our Shopify app includes the installation of GTM along with all of the dataLayer variables needed for Google AdWords dynamic remarketing, Facebook, Klaviyo, Snapchat and more.

February 19, 2023 - In this totorial, you will learn how to set up Google Tag Manager in Shopify, what are the benefits of GTM, and how to verify your installation.

January 3, 2025 - Google Tag Manager is a powerful tool transforming how online stores manage tracking codes. It helps businesses organize marketing pixels without needing deep technical website knowledge.

December 23, 2023 - Hi everyone. I’m trying to figure out how to setup conversion tracking using google tag manager on a shopify basic site. I have the google tag manager code installed and working fine in theme.liquid. However, I’m not sur…

June 16, 2023 - Google Tag Manager (GTM) is a tag management system that allows you to easily deploy code snippets and tracking code to your site without the need to edit the code or ask your developer to do it.

Learn how you can set up and use GTM on Shopify. Everything about Shopify Google Tag Manager integration: tutorials, apps, knowledge base and more.

December 14, 2023 - Choose the trigger as per your requirement (usually ‘All Pages’ for basic pixel tracking). Test each tag using GTM’s preview mode to ensure they are firing on the correct pages and events. Once satisfied, go back to the GTM dashboard. Click on ‘Submit’ to publish your container with the new tags. Enable e-commerce tracking in Google Analytics. Use GTM to send transaction and product data from Shopify to GA.

July 6, 2017 - If you want to execute ecommerce tracking then you should not add this GA pageview tag. Instead, you should add the GA tracking id in your Shopify store and enable ecommerce tracking. If you want to track ecommerce tracking with google tag manager then you will have to add the GA pageview tag inside tag manager.

December 12, 2022 - Shopify doesn't have a native integration with the GTM. There are two methods to add the Google Tag Manager container (code) into the Shopify stores. We will add the code manually into your Shopify store's theme and checkout files in the first ...