Do you know that back in time Yahoo was also a big brand like Google? Then what happened that it now disappeared?
Firstly let’s look at Yahoo’s big mistakes:
Yahoo was at its peak position before 1998 and Google was launched in September 1998.
1998: Larry Page & Sergey Brin offered their revolutionary search engine algorithm(Page rank technology) for $1 million to Yahoo but Yahoo refused the offer.
1998: Yahoo refused to buy Google for $1 million.
2002: Yahoo realized its mistake and tried to buy Google for $3 billion. Google asked for $5 billion and Yahoo refused again.
2006: Yahoo attempted to buy Facebook at $1 billion while Facebook wanted the offer of $1.1 billion and Yahoo refused to buy Facebook by considering the amount overvalued.
2008: Yahoo refused to be sold to Microsoft for $44.6 billion.
2016: Yahoo sold for $4.6 billion to Verizon.
Now let us look at the reasons for Yahoo’s downfall:
First thing first ‘Yahoo did not pay much attention or use the right strategy for its marketing part.
Unfair Acquisitions: Yahoo invested its money on acquiring those companies that gave the opposite results of the expectations. Companies like: Broadcast.com, GeoCities, Overture Services, Flickr, Right media, Tumblr.
Yahoo missed many awesome & great opportunities and made big mistakes as I told you in ‘Yahoo’s big mistakes. There were various offers made in front of Yahoo to expand but Yahoo refused all of them. Also, multiple other businesses were eating Yahoo’s market share but it was not eager to handle its downfall.
Lack of real vision.
Appointment of wrong CEO (Terry Semel) who had a strong background but was not much aware of the future internet unlike the CEO of Google (Eric Schmidt) who was fully aware of future technology & who made a contribution to the development of Java programming language at Sun Microsystem. An interesting thing is that both Google & Yahoo appointed the new CEO at the same time to further their development & expansion.
Rejection of Microsoft’s proposal.
Failing to buy Facebook.
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My new website, which has been running for 2 month, some of the keyword has been indexed by google and their rank is not good as they shown on Bing and Yahoo. For example, one of my keyword on google ranked #48 and it ranked on Bing is #3.