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Medium
medium.com › @habexlonaire › google-vs-yahoo-comparing-the-top-search-engines-2155d2e48346
Google Vs Yahoo: Comparing the Top Search Engines | Medium
June 1, 2024 - Google dominates the global search market, controlling over two-thirds of the market share. Yahoo is a web portal that offers search besides other services, unlike Google, which focuses solely on search.
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Reddit
reddit.com › r/google › yahoo was a well-known brand like google & doing great. but why did yahoo fail? a story you want to know.
r/google on Reddit: Yahoo was a well-known brand like Google & doing great. But why did Yahoo fail? A story you want to know.
July 13, 2021 -

Do you know that back in time Yahoo was also a big brand like Google? Then what happened that it now disappeared?

Firstly let’s look at Yahoo’s big mistakes:

  • Yahoo was at its peak position before 1998 and Google was launched in September 1998.

  • 1998: Larry Page & Sergey Brin offered their revolutionary search engine algorithm(Page rank technology) for $1 million to Yahoo but Yahoo refused the offer.

  • 1998: Yahoo refused to buy Google for $1 million.

  • 2002: Yahoo realized its mistake and tried to buy Google for $3 billion. Google asked for $5 billion and Yahoo refused again.

  • 2006: Yahoo attempted to buy Facebook at $1 billion while Facebook wanted the offer of $1.1 billion and Yahoo refused to buy Facebook by considering the amount overvalued.

  • 2008: Yahoo refused to be sold to Microsoft for $44.6 billion.

  • 2016: Yahoo sold for $4.6 billion to Verizon.

Now let us look at the reasons for Yahoo’s downfall:

  • First thing first ‘Yahoo did not pay much attention or use the right strategy for its marketing part.

  • Unfair Acquisitions: Yahoo invested its money on acquiring those companies that gave the opposite results of the expectations. Companies like: Broadcast.com, GeoCities, Overture Services, Flickr, Right media, Tumblr.

  • Yahoo missed many awesome & great opportunities and made big mistakes as I told you in ‘Yahoo’s big mistakes. There were various offers made in front of Yahoo to expand but Yahoo refused all of them. Also, multiple other businesses were eating Yahoo’s market share but it was not eager to handle its downfall.

  • Lack of real vision.

  • Appointment of wrong CEO (Terry Semel) who had a strong background but was not much aware of the future internet unlike the CEO of Google (Eric Schmidt) who was fully aware of future technology & who made a contribution to the development of Java programming language at Sun Microsystem. An interesting thing is that both Google & Yahoo appointed the new CEO at the same time to further their development & expansion.

  • Rejection of Microsoft’s proposal.

  • Failing to buy Facebook.

Hope you like the post. Kindly upvote.

Discussions

Ranking on Bing and Yahoo is much better than Google!
That's funny because the #1 search phrase on Bing is "Google" More on reddit.com
🌐 r/SEO
13
4
May 30, 2022
Your opinion on Yahoo as an Gmail alternative?
Your opinion on Yahoo as an Gmail alternative? Same/same but different. It's not free, you are still paying with your data. ...but I want an email that is still recognizable enough amongst everyone. What do you mean by this? I have zero problems using proton. More on reddit.com
🌐 r/degoogle
59
2
March 1, 2025
is yahoo mail and search a good replacement?
Are you replacing bad with worse? More on reddit.com
🌐 r/degoogle
33
8
October 1, 2024
Why can't Bing, Yahoo, and Duckduckgo compete with Google
Google has done a good job of creating infrastructure to keep them almost invincible against irrelevancy (Google office being a free MS office, free email services, free ReCAPTCHA services, pixel phones, free Dropbox/cloud storage, Android phone software etc.). They’ve become so cemented in literally everything we do and use on the regular that other companies just can’t compete against their influence. More on reddit.com
🌐 r/SEO
16
9
January 17, 2024
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AIContentfy
aicontentfy.com › en › blog › comparing-google-search-vs-yahoo-which-is-right-for-you
Comparing Google Search vs Yahoo: Which is Right for You?
September 2, 2025 - Yahoo Search is a popular search engine that competes with Google. It offers users a wide range of features and services to enhance their search experience. The interface of Yahoo Search is intuitive and user-friendly, making it easy to navigate.
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Zapier
zapier.com › app picks › app comparisons
Yahoo Mail vs. Gmail: Which should you use? [2025] | Zapier
November 19, 2024 - If you care about these things, Yahoo Mail has the potential to be pretty off-putting. Email services rarely stand on their own. They're just one part of ecosystems that include calendars, contact management, notes and documents apps, storage, and lots more. And this is where Gmail really stands out. Not only is Gmail an excellent email service, but Google Calendar, Google Docs, Google Photos, and Google Drive are all best in class as well.
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Gartner
gartner.com › reviews › market › ad-tech-platforms › compare › google-vs-yahoo-
Google vs Yahoo 2025 | Gartner Peer Insights
Based on verified reviews from real users in the Ad Tech Platforms market. Google has a rating of 4.5 stars with 287 reviews. Yahoo has a rating of 4.4 stars with 46 reviews.
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Diffen
diffen.com › technology › technology companies
Google vs Yahoo - Difference and Comparison | Diffen
Yahoo's localised websites in countries where English is not the primary language are available in those countries' native languages instead. For example Yahoo Japan, www.yahoo.co.jp, is in Japanese, unlike Yahoo's Indian and British versions which are primarily in English.
Find elsewhere
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Hirequarters
hirequarters.com › blog › difference-between-google-yahoo-and-bing
HIREQUARTERS | What Is the Difference Between Google, Yahoo, and Bing? A Complete Beginner’s Guide
Yahoo, the former is typically used for more business-oriented searches, while Yahoo is better optimized to provide personal and entertainment-related search results. Additionally, Yahoo’s prominence in the news segment makes it a great choice ...
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Boostability
boostability.com › home › bing › google, bing, yahoo: their difference and ai integrations
Google, Bing, Yahoo: Their Difference and AI Integrations | boostability.com
April 25, 2025 - Yahoo: Image and video search are powered by Bing, inheriting its strengths in visual content retrieval. Google: Dominates local search with Google Maps integration, business profiles, reviews, and local packs displayed prominently in search results.
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Mailmeteor
mailmeteor.com › blog › yahoo-vs-gmail
Yahoo vs Gmail: Which one is better? (2025 comparison)
January 18, 2025 - Gmail is one of the leading platforms in the world. Their products like tasks, Calendar, Google Meet (Zoom alternative), Google Drive, and Docs work seamlessly with Gmail. While Yahoo has its own calendar and several other products…
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PageTraffic
pagetraffic.com › blog › ask me anything › google, bing, yahoo—what’s the difference between them?
Google, Bing, Yahoo!—What’s the Difference Between Them?
December 3, 2024 - Google is a brand with various tools that merge with search and search engines. However, Bing is a search engine that uses a few search modules. Surprisingly, Yahoo is not a search engine. With the right SEO services, you can boost your website’s ranking on these search engines to widen your reach.
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Reddit
reddit.com › r/seo › ranking on bing and yahoo is much better than google!
r/SEO on Reddit: Ranking on Bing and Yahoo is much better than Google!
May 30, 2022 -

My new website, which has been running for 2 month, some of the keyword has been indexed by google and their rank is not good as they shown on Bing and Yahoo. For example, one of my keyword on google ranked #48 and it ranked on Bing is #3.

Top answer
1 of 4
8
That's funny because the #1 search phrase on Bing is "Google"
2 of 4
3
Everyone has to start somewhere and somehow. If your ranking on bing drives quality traffic that converts, stays onsite, visits other pages on your site etc…. It can and will improve your ranking on Google as Google sees the right metrics increasing. It won’t drive you to the top but will benefit nonetheless. Bings demographic is gift giving grannies. If they are your demographic, you may have found your captive audience. There are many many site that are killing it in sales that may never see page 1 on google for their strongest phrases. There are many ways to slay this dragon. Plus there are many different search engines and methods. Google reaches 94% of Internet users worldwide minus China. FB reaches 74%. Amazon only reaches 8% of internet users worldwide yet look at the revenue changing hands on the site daily. If I sold gun holsters, do I want to put all of my effort into ranking well on google for phrases that will be very difficult to rank for? Or do I want to compete on Amazon where every view and search for my product phrases appear alongside all of my competitors fight for marketshare and many of them willing to make a penny per sale because they listened to some fake guru who toldd then ranking is success not profit? Or do I want to focus my efforts on sites like gunbroker, a firearms and accessory only website with a fraction of the competition but 12 million fanatics from my target audience on the site looking for one category of products, gun supplies? Google is king but volume can be deceiving depending on quality. Lastly, specific keywords may be impossible for you to conceivably expect to much success anytime soon, but there are vehicles that you might be able to borrow and leverage their authority on google to get listed, called parasite SEO. For example, Quora ranks for 67 million phrases on google with 5.5 million on page one. A quick Google search using site:quora.com “your main keyword phrase” will result in a long list of quora questions currently ranking on Google for your topic. Find the most relevant questions, and go to quora to look at the other answers. Then you need to create a better, higher quality answer. Add a short video to your answer as well and a link pointing back to your site content for more info. If you did a good job and the question has a lot of followers on Quora, they will all be notified of a new answer. The surge in views and potential upvotes can move you into their most useful answer spot for that question which mean your answer now will appear on google in the Quora search result. There are plenty of other sites and methods to further piggyback the great ranking of other sites. Sustainable success means creating multiple solid streams of traffic. When Google sees that, it impacts Google too
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Appy pie Automate
appypieautomate.ai › blog › yahoo-vs-gmail
Yahoo Mail vs. Gmail: Which Should You Choose?
October 28, 2025 - Yahoo has improved its filters significantly, though Gmail typically blocks more unwanted mail. Historically, both have scanned email content for ad personalization. Google discontinued that practice for Gmail, focusing on other data.
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Rank Tracker
ranktracker.com › blog › google-search-vs-yahoo-which-is-right-for-you
Google Search vs Yahoo: Which is Right for You?
October 9, 2024 - Additionally, voice search and advanced search filters make it easier to find exactly what you need. Yahoo offers a more visually rich user experience, with a homepage that includes news, weather, and trending topics.
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Quora
quora.com › Can-you-explain-the-differences-between-Google-Bing-Yahoo-and-Yandex-search-engines
Can you explain the differences between Google, Bing, Yahoo, and Yandex search engines? - Quora
Answer (1 of 3): These are very different search engines owned by different tech companies. On the surface, they may appear the same, but all search engines use programs called “web robots,” or “web crawlers,” to index content, and each has varying quality.
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Forbes
forbes.com › forbes homepage › innovation › enterprise & cloud
Why Yahoo Lost And Google Won
July 26, 2016 - Having a so-called “first-mover advantage” (yet another example that there are no universal “business laws”), Yahoo worked hard and employed many people in organizing in a neat taxonomy the rapidly-growing content of the Web. It even had a Chief Ontologist on staff. ... Google’s ranking system gave you the best of both worlds.
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Comparably
comparably.com › competitors › google-vs-yahoo
Google vs Yahoo | Comparably
Google's brand is ranked #8 in the list of Global Top 100 Brands, as rated by customers of Google. Their current market cap is $1.42T. ... Yahoo's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Yahoo.
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Medium
medium.com › @ingolsdigital › the-search-engine-battle-yahoo-vs-google-a286988357f1
THE SEARCH ENGINE BATTLE — YAHOO! vs. GOOGLE | by Ingols Digital | Medium
April 28, 2020 - THE SEARCH ENGINE BATTLE — YAHOO! vs. GOOGLE In the search engine battle, from a historical standpoint, Google has come out as the undeniable winner. This week we were curious to know more about …
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Wharton School
knowledge.wharton.upenn.edu › article › a-tale-of-two-brands-yahoos-mistakes-vs-googles-mastery
A Tale of Two Brands: Yahoo's Mistakes vs. Google's Mastery - Knowledge at Wharton
February 23, 2016 - While Google has mastered brand strategy and management, Yahoo has lacked a definitive brand purpose and future-oriented brand vision — and these deficits have led to key brand missteps including introducing an impotent visual identity.