A graphic designer creates visual designs using digital illustrations, images, and typography. Their visual concepts communicate a message that informs, inspires, or captivates customers. Graphic designers help organizations form their brand and express a particular identity or idea for promotional and advertising material. They are skilled in the manipulation of colors, shapes, fonts, images, photography, print design, logos, and animation, and may use computer software or draw by hand. Additionally, they collaborate with multimedia animators, artists, and other creative types to bring visual concepts to life. Examples of their work include layout and design for brochures, corporate reports, magazines, advertisements, and billboards. Graphic designers may work for a design agency, on the staff of a company, or they may choose to be self-employed and seek out their own clients.