Programmatic Guaranteed deals allow you to execute direct buys with publishers while eliminating manual processes, such as exchanging tags, troubleshooting discrepancies, and handling multiple invoices. In addition, the use of audience targeting helps narrow who your ad is shown to.

In Programmatic Guaranteed Deals, you negotiate with sellers on the number of impressions that you will purchase at a fixed price. If you accept a proposal for a Programmatic Guaranteed Deal, you commit to purchasing the seller's inventory based ...

Programmatic Guaranteed allows you to connect with buyers, send proposals and negotiate deals directly within Ad Manager.

Your buyers will negotiate the deals with sellers directly. Xandr isn't involved in the process. Here's the process that your buyers should follow: Buyer negotiates a guaranteed deal with a seller offline.

March 28, 2024 - Once the deal is finalized, and the publisher agrees to reserve inventory for that particular advertiser, the publisher assigns a deal ID to the advertiser — allowing them to display their ads. With programmatic guaranteed, every aspect of a campaign is set in stone.

With PG deals, you have the power of guaranteed selling within a bidding environment using deal IDs. Instead of using traditional insertion orders, Microsoft Advertising PG offerings unlock the world of direct buying and selling through centralized, ...

Learn the basics of using Real-time Bidding (RTB) for Programmatic Guaranteed dealsA Programmatic Guaranteed (PG) deal is a fixed number of impressions the buyer has committed to purchasing.&nbsp

A direct programmatic advertising agreement where the publisher guarantees a certain volume of ad impressions or placements to the advertiser at a fixed price. Guaranteed deals offer predictability and control for both parties while ensuring ...

Programmatic Guaranteed: You and the buyer negotiate a price and terms for inventory that's reserved (guaranteed) for that buyer. Inventory is designated only for that buyer at that price. Preferred Deal: You and the buyer negotiate a price and terms for inventory that the buyer can optionally buy.

September 29, 2025 - A programmatic guaranteed deal is where advertisers negotiate to buy ad inventory directly from the publisher, without becoming bogged down in manual processes such as exchanging tags and troubleshooting discrepancies.

You can negotiate a YouTube Programmatic Guaranteed deal offline through your account manager. Your account manager will then create the final, negotiated deal in Display & Video 360 on your behalf, including all targeting settings.

September 28, 2023 - A programmatic guaranteed deal is where the buyer directly buys inventory from the publisher. The buyer agrees to buy a fixed number of impressions, and the publisher agrees to deliver the exact amount of impressions for a guaranteed price.

November 20, 2023 - A guaranteed deal entails a contract between an advertiser and a publisher, establishing specific terms such as a fixed CPM (cost per mille), campaign duration, and ad placement locations. In this arrangement, the publisher allocates and reserves the ad inventory exclusively for the advertiser, ...

September 2, 2022 - In order to carry out programmatic guaranteed, the advertiser-side agency has to sync its data management platform (DMP) to the publisher’s DMP. Information is exchanged to identify the publisher’s audience. After knowing the audience type and number of impressions, the agency can plan out a campaign for the available inventory. Afterwards, the publisher is offered a fixed deal by the buyer.

Deal type: Choose the Programmatic Guaranteed Deal Type to sell inventory to a programmatic buyer on a guaranteed basis (Traffic a Programmatic Guaranteed Deal).

January 18, 2023 - Programmatic guaranteed is a way to buy and sell ad placements programmatically. This process enables direct deals between advertisers and publishers but lets them avoid various manual processes, like exchanging tags or handling multiple invoices.

September 26, 2023 - You could call programmatic guaranteed a perfect marriage between direct and programmatic buying. With programmatic guaranteed, advertisers can access the premium ad placements and guaranteed inventory that come with direct deals, while benefiting from the digitized, automated nature of programmatic.

May 26, 2025 - Previously, advertisers had to secure inventory through direct deals with publishers that often involved manual insertion orders, spreadsheets, and back-and-forth emails or phone calls. While effective, the process was time-consuming, leaving teams little room to optimize campaigns, test creatives, and improve performance. Programmatic guaranteed streamlines the process.

November 7, 2022 - Instead, audiences are guaranteed. You can use your brand’s audience data to make informed decisions. You can determine what to bid on and purchase ad impressions at a negotiated price. Preferred Deals give you more flexibility.

January 8, 2024 - Gourmet Ads offers Programmatic Advertisers “Programmatic Guaranteed” deals which are PMPs with flight dates, fixed CPMs and spend commitments.