VCG Construction, one of the largest, most loyal, and most effective promoters Home Depot has on YouTube gets kicked out of a Home Depot store in the middle of a Black Friday livestream… while showing the very deals Home Depot themselves advertised.

Read that again.

This is the same creator who has spent YEARS driving traffic, showcasing tools, explaining promos, and turning Home Depot into a destination for millions of tradespeople, DIYers, and homeowners. Free advertising. Free goodwill. Free customer acquisition. Home Depot pays zero for it… and still benefits.

And what does Home Depot do?

Cancels accounts for people scoring deals Home Depot advertised

Cracks down on creators who promote their products

And now boots VCG — live, in front of tens of thousands of viewers for literally doing nothing but walking the aisles and showing the Black Friday specials

It’s like Home Depot has decided it doesn’t want customers. Or influencers. Or sales. Or publicity. Or good will. Or… business.

Meanwhile Lowe’s and every other retailer on earth would sell their souls to have a creator with VCG’s reach walking through their store for free on the biggest retail weekend of the year.

Home Depot didn’t just step on a rake, they threw the entire tool aisle at their own face.

And the message they’re sending?

“We don’t value our customers, we don’t value the trades, and we don’t value the people who built our brand.”

If this is the direction they’re heading, then the orange apron might end up being a cautionary tale instead of an emblem of the trades.

Video available here, fast forward to the end where the HD employee tries to knock the camera out of Vince’s hand:

https://m.youtube.com/watch?v=TIA8OWFeAFc&t=63s&pp=2AE_kAIB0gcJCQwKAYcqIYzv