https://soax.com/research/how-many-people-use-social-media · Research highlights: In 2024, over 5.17 billion people use social media globally. The number of users is expected to grow to 6.05 billion by 2028.

TikTok is the sixth most popular social media platform globally and ranks fourth in the US. More than one billion people use TikTok each month, and 47% of US adults use the platform.

As of December 2024, Social media usage has reached a staggering 5.170.000.000 people globally, with an additional 266.000.000 new users joining within the past year.

August 27, 2024 - Because the same person may manage more than one “user identity”, our 5.04 billion figure doesn’t represent unique individuals, but our analysis indicates that the number of people using social media shouldn’t be massively different ...

Of this total, 5.22 billion, or 63.8 percent of the world's population, were social media users. Connecting billions of people worldwide, the internet is a core pillar of the modern information society.

November 20, 2025 - YouTube remains the most popular, but adults are increasingly using Instagram, TikTok, WhatsApp and Reddit. Use of some platforms varies by age, gender, and race and ethnicity.

April 9, 2025 - We’ll kick things off by looking at some general social media user figures that tell us how many people use social media globally. As of April 2024, there are around 5.07 billion social media users in total—more than half the world’s ...

The latest figures indicate that 93.8 percent of the world’s internet users regardless of age now use social media each month (learn more about people’s broader internet behaviours on our Global Digital Overview page).

November 19, 2025 - Social network platforms’ total user base in the last decade grew from 970 million in 2010 to 5.41 billion users in July 2025. The spectacular year-on-year adoption of new users on the platforms is, however, slowing down.

More specifically, 259 million new user identities started using social media between October 2024 and October 2025, equating to growth of more than 700,000 new users every day.

November 20, 2025 - YouTube and Facebook are the most widely used social media platforms in the United States. Half of U.S. adults say they use Instagram, and smaller shares use sites or apps such as TikTok, Reddit, Snapchat and X (formerly Twitter). ... Note: The vertical line indicates a change in mode. Polls from 2012-2021 were conducted via phone. In 2023, the poll was conducted via web and mail. In 2024 and 2025, the poll was conducted via web, mail and phone.

January 31, 2024 - YouTube and Facebook are by far the most used online platforms among U.S. adults. But TikTok's user base has grown significantly in recent years: 33% of U.S. adults now say they use it, up from 21% in 2021.

April 15, 2025 - The trend continues with an increase from 4.48 billion in 2021 to 4.95 billion in 2023, and further projections indicate a steady climb to over 5 billion users by 2024, reaching approximately 5.84 billion by 2027.

There were an estimated 4.89 billion social media users worldwide in 2023, which represented approximately half of the world’s population.

The number of social media users has grown by 79.1% since 2017, when there were only 2.73 billion social media users. By the end of 2024, Statista predicts there will be 5.17 billion social media users which would be 5.7% growth compared to 2023.

4 days ago - Social media statistics reveal 5+ billion users in 2026 representing 60% of the world population. Learn how people use Facebook, Instagram and other platforms.

Facebook, YouTube, Instagram, and WhatsApp are the most popular social networks worldwide, each with at least two billion active users.

4 days ago - Discover 2024's social media statistics and facts representing 4.9 billion users worldwide. Essential data for marketers to optimize their strategy.

5 days ago - By 2023, that number had climbed to 4.88 billion, and as of early 2025, it has reached 5.17 billion—meaning nearly two-thirds of the world’s population is now connected through social platforms.

1 week ago - There are approximately 5.41 billion social media users, representing 65.7% of the global population, and marking a growth of 241 million users over the past year (2024).