November 20, 2025 - YouTube remains the most popular, but adults are increasingly using Instagram, TikTok, WhatsApp and Reddit. Use of some platforms varies by age, gender, and race and ethnicity.

1 week ago - In the United States, 73% of people (around 253 million) are active on social media. Facebook is still the largest social media platform, with over 3.07 billion users.

November 20, 2025 - YouTube and Facebook are the most widely used social media platforms in the United States. Half of U.S.

While Facebook has the broadest reach in terms of active users, TikTok dominates engagement with American users spending 43 hours and 53 minutes per month. ... As of 2025, 253 million people in the US use social media, representing 73% of the American population

There are currently 4.95 billion social media users and 5.3 billion total internet users, meaning 93.4% of people who use the internet also use social media. What’s more astounding is the rate that social media usage has grown and is expected ...

January 31, 2024 - YouTube and Facebook are by far the most used online platforms among U.S. adults. But TikTok's user base has grown significantly in recent years: 33% of U.S. adults now say they use it, up from 21% in 2021.

This graph shows the stats of social media in United States Of America based on over 5 billion monthly page views.

October 21, 2025 - In terms of daily time spent on social media, Gen Z users identifying as female (16-24) tops the list at 2 hours and 59 minutes with Millennials users identifying as female (25-34) following closely behind at 2 hours and 50 minutes.

About 35 percent of people were very concerned about how social media sites collected their personal information. Although Facebook is the most popular social media platform in the United States, YouTube and TikTok are the preferred platforms ...

How many people use social media in the US? Recent data shows that the number of social media users in the US is expected to hit 307.06 million in 2025.

February 17, 2025 - With 72.5% of the U.S. population, approximately 246 million people, actively using social media and ad spending in the social media advertising market projected to reach $276.7 billion this year, businesses are navigating a rapidly evolving ...

December 29, 2023 - There were 150 million new social media users between April 2022 and April 2023 – a 3.2% increase year-over-year. If we break those numbers down, it equals approximately 410,000 new social users every day – and 4.7 every second. People use an average of 6.6 different social networks each month.

February 22, 2024 - LinkedIn prevents people below the age of 18 from using its platform though, so it’s also helpful to know that 82.2 percent of the “eligible” audience in the United States uses LinkedIn in 2024.

The number of social media users ... ninth consecutive increasing year, the social media user base is estimated to reach 330.07 million users and therefore a new peak in 2029....

November 19, 2025 - Social network platforms’ total user base in the last decade grew from 970 million in 2010 to 5.41 billion users in July 2025. The spectacular year-on-year adoption of new users on the platforms is, however, slowing down.

Globally, 37.6% of internet users utilize social media for work. In the U.S., 28.7% of people use social media professionally.

2 days ago - This list overviews the top 20 social media networking sites, helping you determine where to focus your time and resources. Facebook maintains a networking dominance on the social media networks list with 3.07 billion monthly active users.

Social media usage is one of the most popular online activities and in 2021, 82 percent of the population in the United States had a social networking profile, representing a two percent increase from the 80 percent usage reach in the previous year.

October 23, 2024 - According to a new survey from digital marketing agency Adtaxi, on average, 87% of all respondents reported using some kind of social platform every single day. Social media popularity isn’t relegated to younger Americans either.

June 23, 2025 - On average, people spend 29 minutes and 16 seconds per visit on WhatsApp. YouTube (23 minutes and 19 seconds) is the only other social media platform to average over 20 minutes per visit duration. Other than YouTube, many of the top social media platforms based on visit duration are messaging apps. Get a complete view of your competitors to anticipate trends and lead your market · On average, users ...