Forbes
forbes.com › forbes homepage › small business › entrepreneurs
Council Post: How Much Should You Spend On Marketing
August 12, 2024 - A startup business should commit to a fixed number for their advertising spend as their revenue may be too low to utilize a percentage of sales as a gauge. For many small businesses, $1,000 per month is a reasonable minimum advertising spend. ...
Taylorscherseo
taylorscherseo.com › home › saas marketing › startup marketing budgets: how much should a startup spend on marketing?
Startup Marketing Budgets: How Much Should a Startup Spend on Marketing? - Taylor Scher Consulting, LLC
November 3, 2024 - Whatever stage of growth you’re at, this article will help you understand how to set the proper budget for your startup’s marketing efforts and where to allocate that budget. A startup should expect to spend around 15-20% of its annual revenue ...
Videos
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How Much Should You Spend on Marketing? - YouTube
How Much Does Digital Marketing Cost For Startups?
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What is the typical marketing budget for a startup? - YouTube
HubSpot
blog.hubspot.com › marketing › startup-marketing-budget
Startup Marketing Budget: How to Write an Incredible Budget
November 22, 2022 - ... Gross revenue is your earned revenue before any deductions or wages. The estimated revenue is the number of earnings you expect to earn over a period of time. Generally, startups should spend around 11% of their revenue on marketing.
Entrepreneurship Handbook
ehandbook.com › how-much-should-a-startup-spend-on-marketing-ec49855158d8
How Much Should a Startup Spend on Marketing? | by Ana Bibikova | Entrepreneurship Handbook
February 15, 2022 - How Much Should a Startup Spend on Marketing? Forget guidelines — you need to know your numbers Years ago, when I was a co-founder in a content marketing agency, I didn’t deal with marketing too …
Spectup
spectup.com › resource-hub › how-to-create-startup-marketing-budget
Startup Marketing Budget: How Much Should You Spend
While they typically spend 2%-10% of revenue on marketing, they rely on data-driven decisions to optimize their spending. For instance, large companies use insights from previous campaigns to cut unnecessary costs and improve efficiency.
Rasmal
rasmal.com › home › how much should a startup spend on marketing?
How Much Should a Startup Spend on Marketing? - Rasmal
January 15, 2025 - For example, consumer goods companies saw their marketing budgets increase from 8.0% in 2022 to 10.9% in 2023. Conversely, spending in the finance industry decreased to 7.5% of total revenue, while retail sector spending remained stable at 9.1%. ...
Growth-division
growth-division.com › growth-marketing › how-much-startup-spend-marketing
How Much Should A Startup Budget for Marketing? | Growth Division
The 70:20:10 rule recommends allocating 70% of your marketing budget to proven tactics, 20% to innovation strategies, and 10% to experiments. There are a few variations of this ratio circulating, with a similar split of recommendations. It’s a good rule of thumb for larger businesses, but ...
Transcend Digital
transcenddigital.com › home › what is a good marketing budget for a startup?
What is a Good Marketing Budget for a Startup? - Transcend Digital
July 15, 2025 - You can calculate your CAC by dividing your total marketing and sales expenses by the number of new customers acquired. Understanding your CAC will help you determine how much you can afford to spend on marketing. Determining your startup’s marketing budget requires thoroughly understanding your company’s growth stage and the specific goals you aim to achieve.
Sifted
sifted.eu › articles › b2b-software-startup-marketing
How much should a B2B SaaS startup spend on marketing? | Sifted
December 11, 2023 - “Startups are expected to grow fast and disrupt while lacking the brand visibility more established businesses have.” ... She estimates that a pre-Series B startup should anticipate spending between 15% and 20% of gross revenue on marketing.
Stripe
stripe.com › resources › more › how-to-make-a-marketing-budget-for-your-startup
How to make a marketing budget for your startup | Stripe
April 22, 2024 - This isn't a one-size-fits-all ... revenue to marketing: a report found that the average marketing budget was about 9.5% of overall revenue in 2022....
Merehead
merehead.com › blog › much-startups-spend-marketing
How Much do Startups Spend on Marketing - Merehead
January 2, 2023 - Changes in marketing costs over the past 10 years. Source of the image As can be seen in the graph, the average cost was 8-10% of the total budget. But it’s important to understand that the results of a CMO study are based on existing companies, not startups.
Volopa
volopa.com › home › marketing expenses budget for startups
Marketing expenses budget for startups - Volopa
August 7, 2024 - The percentage is usually lower for a B2B business — some advice suggests just 2-5% of their revenue, or estimated revenue, should be spent on marketing. For a B2C business, the marketing spend should be at least 5-10% of revenue.
Agilie
agilie.com › blog › how much money do startups need for digital marketing?
How Much Money Do Startups Need for Digital Marketing?
August 7, 2025 - A budget, which includes all expense items, from advertising to marketing innovations; Resources (your team working on the development and promotion of the project); Possible limitations. You must identify potential pitfalls, which may come your way, and do so at the initial stage. Let's take a close look at the first item on the above list. Alas, everything always starts with money. How much do startups spend on marketing?
Reddit
reddit.com › r/startups › how much do u spend each month on marketing?
r/startups on Reddit: How much do u spend each month on marketing?
October 13, 2023 -
Hi all, I’m looking to get some benchmarks around how much each startup spends on marketing.
TLDR; we decided to bootstrap and forgo the VC route a few months back so this means our numbers need to make sense. I’m in charge of sales and on average, we do approx $30k usd each month at 40% margins.
Right now, we spend approx $1k a month on google ads which is working but most of the revenue is also coming from existing customers who expanded their work with us.
We are not profitable at the moment but on track to do so. Our business is saas+service.
I see many business or startup spending 8-30k a month just on marketing. How do you decide the budget? Is it revenue-based?
Note that we are bootstrapping at the moment so growth at all cost is not possible since we won’t have VC money.
Spendesk
spendesk.com › blog › marketing-budget-examples
5 excellent marketing budget examples to copy | Spendesk
March 19, 2024 - A company with moderate growth should be willing to scale its marketing budget upwards to keep up with the competition in the industry. Though the budget depends on the particular sector, 10%-15% of total revenue is usually a safe bet to spend ...
uSERP
userp.io › organic-growth › startup-marketing-budget
Startup Marketing Budget: A Founder’s Perspective
October 17, 2025 - For example, the marketing budget for consumer goods companies increased significantly from 8.0% in 2022 to 10.9% in 2023. In the same period, spending for companies in the finance industry decreased by 2.9% to 7.5% of total revenue, while spending ...
Forbes
forbes.com › forbes homepage › leadership
Council Post: How To Allocate A Marketing Budget For A New Startup: 14 Expert Tips
August 12, 2024 - Startups should first have a solid understanding of their customer journey. Run test ads on social media or Google to determine how much spend it takes to acquire a customer. Other efforts such as PR and branding, when done right, will help lower your ad spend and increase your conversions, giving you a better idea of how much to allocate to other marketing efforts.
Angelfish-marketing
info.angelfish-marketing.com › blog › how-much-should-marketing-costs-be-for-my-startup
Startup Marketing Costs: How Much Should You Budget?
Or maybe you want to spend 35% of the budget to develop a new eBook or online course? Just be sure you have the logistics settled before you start spending. Inbound marketing is flexible and cost-effective enough to meet the marketing needs ...
Foundersarm
foundersarm.com › blog › how-much-does-marketing-cost-for-a-startup
How Much Does Marketing Cost For A Startup? Managing Your Budget - Founders Arm | Virtual Growth Assistants for Hire
For small companies with annual income under $5 million and net profit margins around 10-12%, the U.S. Small Business Administration (SBA) recommends around 7-8%. Nonetheless, newer startups often spend more aggressively, up to 20% of revenue, ...
Spendesk
spendesk.com › blog › startup-marketing-budget
Startup marketing budget: How to allocate and manage your expenses | Spendesk
July 23, 2023 - Factor in your company’s age. Newer companies should allocate more to marketing, to help speed up growth. The authors say that younger companies (1-5 years old) should spend 12-20% of gross revenue on marketing.