April 9, 2025 - Much has happened over the past 12 months. We now have Custom GPTs—AI tailored for narrower sets of requirements. New kids are on the block, such as DeepSeek and Grok, providing more competition and choice.

© 2025 Marc Zao-Sanders. This is an open access article distributed under the terms of the · Creative Commons Attribution License, which permits unrestricted use, distribution, and · reproduction, provided the original author and source are credited. 2 · 3 · 1. Therapy / companionship · Last year’s position: 2 · Definition: Therapy provides emotional support and guidance through conversation and · connection. Generative AI can assist by offering virtual companionship, providing a listening ·

Zao-Sanders’ study highlights how AI is increasingly used as a stand-in for emotional support. One South African respondent explained that limited access to mental healthcare—just one psychologist for every 100,000 people—makes AI a critical lifeline. Generative AI, available on any ...

May 5, 2025 - Marc Zao-Sanders examines the evolving landscape of generative AI usage in 2025, highlighting the emergence of Custom GPTs, new platforms like DeepSeek and Grok, and the integration of voice-command features.

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August 12, 2024 - Navigating the Future of Travel and AI: Your Ultimate Guide to Tomorrow's Trends, Today. ... Copied Successfully! Marc Zao-Sanders has authored a number of articles for Harvard Business Review. While published in March of 2024, this provides an interesting snapshot of how people are using GenAI as of Q2, 2024. I hope we can revisit these metrics in a few quarters to see how they’ve changed. There are many use cases for generative AI, spanning a vast number of areas of domestic and work life.

October 10, 2025 - AI in the Wild 🌿 How People Are Really Using AI Two Harvard Business Review articles about how people are really using generative AI have become global phenomena. The 2024 piece went viral across social media.

Author: Marc Zao-Sanders · Full Title: How People Are Really Using Gen AI in 2025 · URL: https://hbr.org/2025/04/how-people-are-really-using-gen-ai-in-2025 · Last year, HBR published a piece on how people are using gen AI. Much has happened over the past 12 months.

March 19, 2024 - It’s been a little over a year since ChatGPT brought generative AI into the mainstream. In that time, we’ve ridden a wave of excitement about the current utility and future impact of large language models (LLMs). These tools already have hundreds of millions of weekly users, analysts are projecting a multi-trillion dollar contribution to the economy, and there’s now a growing array of credible competitors to OpenAI. Marc Zao-Sanders is co-founder of filtered.com, author of Timeboxing – The Power of Doing One Thing at a Time, and leads AI in the Wild, a research initiative exploring how people use AI.

How people are really using #GenAI is changing in surprising ways; there is clear shift from technical to emotional applications of #GenerativeAI compared to just a year ago, based on Harvard Business Review latest analysis.

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May 23, 2025 - Therapy and companionship have surged to the top of the list, becoming the #1 use case for generative AI. This trend reflects a fundamental human need for connection, particularly in regions where mental healthcare is scarce.

A year after the release of a widely circulated report on real-world generative AI applications, Marc Zao-Sanders provides an updated perspective on how individuals are using generative AI in 2025.

April 20, 2025 - This is his second edition and here are the top 10 use-cases with last year's rank in brackets. Therapy/companionship (#2 last year) Organize my life - creating to do lists/shopping lists (Not in ...

April 6, 2024 - It reveals that people are harnessing ... themes: Technical Assistance & Troubleshooting, Content Creation & Editing, Personal & Professional Support, Learning & Education, Creativity & Recreation, and Research, Analysis & Decision Making...

April 16, 2025 - Marc Zao-Sanders revisits a viral article from a year ago on how people use generative AI (Gen AI), highlighting the exponential growth in interest, investment, and adoption. In 2025, Gen AI is more accessible, personalized, and versatile—with features like custom GPTs, better reasoning ...

Harvard Business Review - How People Are Really Using Gen AI in 2025 by Marc Zao-Sanders, 2025 · Lifestyle · Jun 18, 2025 · The history of art has rarely lacked women, but it has often lacked their authorship. Read More · Technology · Oct 9, 2025 · A decade ago, machine learning seemed like an intriguing but distant technology.

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